1. Which among the following is NOT an example of Direct marketing?
Correct : D. Retail stores
2. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
Correct : B. Price premium method
3. A true marketing requires
Correct : C. Active mindset
4. A non-traditional, low cost, flexible and highly effective marketing is termed as:
Correct : B. Guerilla Marketing
5. Which of the following is the most appropriate reason for Bank marketing?
Correct : A. Globalization
6. The choice between high markups and high volume is part of which of the
following retailer marketing decisions?