Correct : D. Likely sources for prospective clients
2. Marketing Channel means
Correct : D. All of these
3. E-marketing is same as
Correct : D. All of the above
4. Marketing in Banks is:
Correct : E. None of these
5. Effective Marketing Helps in:
Correct : B. Boosting the sales
6. A “Buyer’s Market” means:
Correct : E. supply exceeds demand
7. The sequence of sales process is
Correct : B. a lead, a call, presentation, sale
8. A presentation means
Correct : C. explaining the utility of products
9. Customer retention means:
Correct : C. customer dealing with the same bank for a long time
10. Niche market means:
Correct : E. a specified market for the target group
11. Which of the following is target customer?
Correct : C. future customer
12. “Marketing is a mixture of mixture” this statement is related to:
Correct : E. marketing mix
13. Which of the following is the starting point of marketing?
Correct : A. market
14. Which of the following customers are main customers of a bank?
Correct : D. all of these
15. For customer oriented company, customer satisfaction is:
Correct : D. both land 2
16. Promotion mix contain(s):
Correct : E. all of these
17. Demand consists:
Correct : E. all of these
18. All the market efforts starts with the discovery of:
Correct : B. Needs & wants of consumers
19. What type of relation is there between company and suppliers?
Correct : A. Direct
20. What decision is taken under Planning?
Correct : E. All of the above
21. Out of the following_____________ is NOT one of the three levels of a product.
Correct : D. Fragmented
22. Out of the following______________ is NOT an objective of pricing.
Correct : D. Expansion of business
23. Which of the following pricing methods is NOT based on competitors pricing?
Correct : C. Group Pricing
24. A prospect means:
Correct : C. a customer who is likely to be interested in bank’s product or service
25. Goods that are typically bought by a consumer based on a comparison of
suitability, quality, price & style are called___________ goods.
Correct : C. Shopping
26. Innovation means:
Correct : D. implementing new ideas or new methods
27. A lead means:
Correct : A. a prospect who is more likely to avail of the Bank’s product
28. A Call means:
Correct : C. calling on prospective customers
29. The Traditional Marketing style involves:
Correct : D. Direct Marketing
30. Modern Method of Marketing include:
Correct : E. All of the above
31. A true marketing requires:
Correct : D. Active mindset
32. Which of the following sentences is TRUE?
Correct : B. Marketing is not required in a Sellers’s market
33. Market information means:
Correct : C. Knowledge of customer profile and product mix
34. Market Research is needed for:
Correct : E. All of the above
35. For effective marketing the salesmen should have which of these qualities?
Correct : E. All of these
36. In market skimming pricing strategy:
Correct : B. Initially price is lower and then it is increased
37. Marketing plan helps in:
Correct : C. better results
38. If Marketing is done effectively which of the following is NOT required?
Correct : A. Publicity
39. What is Motivation?
Correct : D. Inspiring the employees to perform better
40. In a Selling Process in today’s world:
Correct : D. the seller should aim at customer satisfaction
41. Find the TRUE statement:
Correct : D. Marketing involves team work
42. A Target market is:
Correct : D. that which consists of customers who need the identified product
43. Sales forecasting involves:
Correct : E. All of the above
44. Which of the following product is being sold under the brand name ZODIAC?
Correct : C. Both land 2
45. SWIFT – cars are being manufactured by
Correct : B. Maruti
46. “With you all the way” is the slogan of:
Correct : B. SBI
47. Which company used the slogan “The complete Man”?
Correct : C. RAYMONDS
48. Which brand uses the slogan “Made for each other” for its cigarettes?
Correct : D. Wills
49. The markets are grouped into different types based on the geographical area, location of market palace, product, nature of transaction, and volume of the transaction: In the above statement the following is NOT correct:
Correct : C. Location of marketplace
50. The following offering is NOT a service:
Correct : C. Gift coupon of a chain store
51. The act of obtaining a desired object from someone by offering something in return
is called as a(n):
Correct : B. Exchange
52. Economists use the term_____________ to refer to a collection of buyers and sellers
who transact in a particular product class.
Correct : B. Market
53. Out of the items mentioned below_____________ is NOT a product.
Correct : C. Visit to Bank’s London office
54. A product line is a group of related products that function in a similar manner, are
sold to the same customer groups, and marketed through the same type of outlets:
Correct : B. Line
55. Which of the following pricing strategies is NOT ideal for new products?
Correct : B. Discriminatory Pricing
56. A_________ discount is offered by the seller to intermediary who performs
functions like selling, storing and record Keeping.
Correct : B. Trade
57. In market skimming pricing strategy:
Correct : B. Initially price is higher and then it is reduced
58. Bank of Mathura is offering 1 % higher interest rate on fixed deposit to senior
citizens of 60 years and above. It is practicing ______________.
Correct : C. Segmental pricing
59. With___________ pricing, the products are priced below list price (or even below
cost) for a temporary period to create buying urgency.
Correct : C. Promotional
60. Digital Marketing means:
Correct : C. Marketing through Internet and Telephones
61. Difference between Direct and Indirect Marketing is:
Correct : A. Direct marketing is to employees of the concerned company, while Indirect is to outsiders
62. Which of the following is the most logical budget setting method?
Correct : D. Objective-and-task method
63. One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:
Correct : A. become a vehicle for pitching the sponsor’s products
64. A ‘Buyers’ Market’ means:
Correct : D. supply exceeds demand
65. Market share analysis helps to track:
Correct : B. percentage share of business
66. Marketing in Banks is required for:
Correct : E. All of these
67. Safe deposit locker can be canvassed among
Correct : B. All existing account holders
68. EMI can be a marketing tool if
Correct : C. It is very low
69. The advantages of audience selectivity, no ad competition and personalization
apply to which type of media?
Correct : C. Direct Mail
70. Costs that do not vary with production or sales levels are called:
Correct : A. fixed costs
71. If a company were to make a product such as a suit of clothes and sold that product
to a retailer, the company would have sold to the _______ market.
Correct : A. reseller
72. The shrinking of distances due to technological advance such as computer and fax
connections by telephone, are one characteristic of what new challenge to marketing?
Correct : A. Rapid globalization
73. The goal of the marketing logistics system should be to provide:
Correct : B. a targeted level of customer service at the least cost
74. The practice of going after a large share of a smaller market or subsets of a few
markets is called ____________.
Correct : C. concentrated marketing
75. What are the 4 P’s in Marketing?
Correct : C. price, place, product and promotion
76. Relationship selling means:
Correct : A. Cross selling
77. Credit cards are used for____________.
Correct : D. All of these
78. Marketing is successful when:
Correct : C. Supply exceeds demand
79. A prospect means:
Correct : C. a likely buyer
80. NRI is an easy target for effective marketing because _________.
Correct : A. he likes Indian goods
81. Study of marketing environment means
Correct : D. All of these
82. A Market plan includes:
Correct : E. All of these
83. Customization is useful for:
Correct : B. to add variety in marketing
84. Telemarketing campaigns are resorted to:
Correct : D. reaching a wider audience
85. Customer Retention means:
Correct : C. customers dealing with the same bank for long time
86. The Traditional Marketing style involves
Correct : B. Direct Marketing
87. Which is the technique used for effective marketing planning?
Correct : E. All the above
88. ‘Niche’ Market means:
Correct : E. a specified market for the target group
89. Banks sell insurance for:
Correct : A. Earning more profits
90. The sales process begins with
Correct : C. Lead generation
91. Service marketing is the same as_____________
Correct : B. Relationship marketing
92. Marketing is influenced by______________
Correct : E. All of the above
93. Market share means_________________
Correct : E. Share of business among peers
94. Marketing helps in_____________
Correct : D. All of these
95. A DSA (Direct Selling Agent) is one___________
Correct : B. Who sells direct to the client
96. Selling is____________
Correct : E. None of these
97. A ‘Lead’ in marketing jargon, means___________
Correct : C. A likely consumer
98. In Banking services, market can be segmented on the basis of:
Correct : C. Employee
99. Promotion in Marketing means:
Correct : C. selling the products through various means