Correct : E. A back office set up where customer queries are answered
3. The sequence of a sales process is____________
Correct : A. Lead generation, call, presentation & sale
4. ‘Value -added services’ means_____________
Correct : A. Additional services
5. To ‘Close a Call’ means____________
Correct : A. To clinch the sale
6. ‘Customization’ means__________
Correct : A. Tailor-made products for each customer
7. A ‘Call’ in marketing language means__________
Correct : E. None of these
8. A marketing survey is required for____________
Correct : D. All of these
9. The target group for Education loans is________
Correct : A. Meritorious students seeking higher education
10. Cross-selling means___________
Correct : D. Selling other products to existing customers
11. Marketing segmentation is useful for__________
Correct : E. All of these
12. The target Group for savings deposit Accounts is
Correct : B. Students
13. Market Segmentation can be resorted to by means of
Correct : D. All of these
14. The target group for a Car loan is_____________
Correct : D. Any individual needing a car
15. Market information means_____________
Correct : D. Knowledge of customer’s tastes
16. Bancassurance means____________
Correct : C. Banks selling insurance products
17. The target group for agricultural loan is________
Correct : C. Any individual dealing in agricultural or related activity
18. The target group for credit card is_____________
Correct : D. Individuals with taxable income
19. Market segmentation means_____________
Correct : C. Segmentation the customers as per their needs
20. A ‘Target Group’ means___________
Correct : D. A group of person to whom sales should be focused
21. Marketing is the art of___________
Correct : C. Selling more
22. Marketing of services is resorted in____________
Correct : E. Only 2 and 3
23. Marketing is a__________
Correct : B. Team effort
24. Service marketing is the same as___________
Correct : B. Relationship marketing
25. Good marketing requires one of the following
Correct : B. Good team work
26. Marketing in banks is a necessity today, due to
Correct : A. Liberalisation
27. Marketing is influenced by__________
Correct : E. All of the above
28. Market share means__________
Correct : A. Share of business among peers
29. Marketing helps in__________
Correct : D. All of these
30. A DSA helps in________
Correct : A. Boosting direct sales
31. A DSA (Direct Selling Agent) is one___________
Correct : D. Who sells direct to the client
32. Selling is_________
Correct : E. None of these
33. A ‘Lead’ in marketing jargon, means__________
Correct : A. A likely consumer
34. Good selling skills involve____________
Correct : E. All of these
35. EMI stands for:
Correct : C. Equated Monthly Instalment
36. A true marketing mindset requires___________
Correct : D. Active mindset
37. Innovation means_________
Correct : D. Creativity
38. Internal marketing means__________
Correct : C. Marketing to the staff members
39. Modern styles of marketing are____________
Correct : E. All of these
40. A good and effective DSA should_____________
Correct : E. Be more effective than the competitor company
41. Prior to the Industrial Revolution, selling was no problem and no sales team is required because
Correct : D. Small-scale enterprises dominated the economic scene
42. A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as-
Correct : B. Exclusive agency distribution
43. The long term objective of marketing is_________
Correct : D. Profit Maximisation with customer
44. Which among the following is statistical indicator for equality in income
distribution?
Correct : A. Gini Coefficient
45. Short term planning focuses on
Correct : D. Both (1) and (3)
46. In marketing terms, Attitude can best be defined as a
Correct : C. Mental state of consumer
47. The nominal scale used for marketing research, refers to
Correct : A. Population characteristics based on age or sex or ownership of a specific consumer durable
48. Reference group influences vis-a-vis consumption decision, is a function of the
Correct : D. All of the above
49. Just in time (JIT) technique is getting wider acceptance world over, the technique was first introduced in
Correct : C. Japan
50. Gate Keepers___________
Correct : D. Issue challan for discharge of products
51. Consumer Day is celebrated on____________
Correct : A. 15th March
52. A situation where by market is expanded by developing new products to satisfy new
consumer needs is called
Correct : B. Diversification
53. The level of commitment that consumers feel toward a given brand is called
Correct : C. Brand loyalty
54. Assigning specific jobs and work places to the selected candidates is known as____________
Correct : A. Placement
55. As a counselor, a personnel manager__________
Correct : B. Encourages the employees
56. Which among the following is NOT included in fringe benefits available to an
employee?
Correct : E. None of these
57. Which among the following is an example of tele-conferencing?
Correct : D. All of the above
58. Information systems can assist managers by
Correct : D. All of the above
59. Which among the following is a disadvantage of an EDI system?
Correct : C. Expensive
60. In online marketing, there is____________
Correct : D. Only warranty
61. EMI is marketing tool if
Correct : B. It is very low
62. The target group for Home-loan is
Correct : E. Individuals not owning any house
63. Delivery Channels means:
Correct : A. Sales outlets
64. Customer Relation can be ensured by:
Correct : E. Personalized services
65. Standard marketing practices include
Correct : C. Lowering the selling price
66. Marketing of service is adopted in
Correct : E. Hotels
67. Selling is _____________
Correct : D. A sub-function of marketing
68. Indirect marketing is the same as
Correct : D. Advertisements
69. ‘To close a call’ means
Correct : C. To clinch the sale deal
70. Market size also means
Correct : D. Market distribution
71. Digital Marketing is the same as
Correct : A. Online marketing
72. Service Marketing is resorted to in
Correct : D. Insurance companies and banks
73. Customization results in
Correct : D. Better balance sheet figures
74. The sole aim of marketing is to
Correct : C. increase profits
75. Efficient marketing style requires
Correct : B. Good debating skills
76. Target group means
Correct : C. Intended buyers
77. ‘Push’ marketing style requires
Correct : A. Collective effort
78. Web marketing involves
Correct : E. Web advertisements
79. The task of marketing involves
Correct : D. Selling products and services of a company
80. Market space means
Correct : D. Scope available for selling
81. Which one of the following Is NOT a target group for saving accounts?
Correct : B. Loss making companies
82. Target group for home loans is
Correct : B. Persons having no house of their own
83. Digital marketing is similar to
Correct : C. Online marketing
84. Full form of DSA is___________
Correct : B. Direct Selling Agency
85. In online marketing, there is____________
Correct : A. Only warranty
86. Which of the following is a part of marketing?
Correct : D. All of these
87. Marketing involves:
Correct : A. Product
88. A total system of interacting business activities designed to plan, price, promote and
distribute want satisfying Products and Services to Present and Potential Customers.
Correct : D. All of these
89. Which is the essential of marketing?
Correct : A. Marketing is a human activity
90. Marketing includes
Correct : D. All of these
91. Which is/are the functions of marketing?
Correct : E. All of these
92. What is the basis of marketing?
Correct : A. Exchange
93. Marketing is required in banks due to-
Correct : C. Globalisation
94. Marketing is a Social-economic activity because:
Correct : A. Marketing is related with Social Satisfaction
95. Certain market means-
Correct : A. The place where functions of marketing is exercised
96. Which is the subject matter of Marketing?
Correct : B. Product or Service
97. Marketing is:
Correct : D. a collective process
98. Which is the subject Matter of marketing?
Correct : E. Goods and Services
99. Rural Marketing is related to-
Correct : C. Rural product like-Agricultural tools