1. Black and white photograph that is printed twice once usually in black
and once in a second colour is ______?
Correct : C. duotone
2. Public expression of opinions about public events and issues to allow
freedom of discussion is called _________?
Correct : B. fair comment and criticism
3. Invasion of privacy by publishing offensive statements or photos out
of context is called ______?
Correct : D. false light
4. What is called the nane of an individual typeface?
Correct : D. font
5. A Font out sheet is called _____?
Correct : A. gatefold
6. Printing term for black and white photograph that has been scanned
for reproduction is_______?
Correct : C. half tone
7. What is the placement of pages on a signature?
Correct : B. imposition
8. The statements aimed at provoking or causing is called _____?
Correct : A. incitement
9. The charts, diagrams and graphics that convey statistical data is called
_____?
Correct : C. infographics
10. The first letter of a word used in a large size to make it stand out is
called _____?
Correct : B. intial cap
11. A proof used early in the proofing process to check placement and
design issues is _____?
Correct : D. iris print
12. Art created in solid colour, with no gray tones is called _______?
Correct : B. line art
13. A subtitle that appears above the title is called _____?
Correct : C. kicker
14. The amount of space between lines of type is called _____?
Correct : A. leading
15. The list inside the magazine of staff members is called _____?
Correct : A. masthead
16. The additional readers of a magazine beyond the original buyer is
called _______?
Correct : D. pass-along readership
17. ‘Coldness and dirt’ which colors physical effect are these?
Correct : A. gray
18. What is mean by the red letted day?
Correct : D. memorable
19. What is the white color taste?
Correct : A. delicate
20. Which is a ‘Coined Word’s’ example as follows?
Correct : C. kodac
21. R.J.Raynold tobaco company became ______?
Correct : A. r.j.raynold industries
22. A San francisco based saving Bnak hebernia was sold to first Pacific
group, A Hongkong multi national firm in which year?
Correct : C. 1982
23. Who was decided to change the look of the Camel cigerat Package?
Correct : A. r.j reynold
24. The national cotton council Logo Design by?
Correct : C. lander and associate
25. Which Airways did indeed REVAMP its look in accordance with a
New company stratergy befitting a for profit enterprises?
Correct : B. british airways
26. What is thumb nails?
Correct : B. some small sketches
27. The Wells fargo Symbol is ?
Correct : B. stage coach symbol
28. “Its an Ambrella phenomenon where lightness transforms itself into
the cars we drive,the lightness in a room,our diet, as well as lightess in
the relationships we have” who told that?
Correct : D. dr. robert.t.london
29. The creative Black book is ?
Correct : D. american art directory
30. A typography base desin?
Correct : C. mother and child
31. It can be Manupulated on a computer saving the designer hours of
creative time?
Correct : B. smbol
32. Which Type symbol usually represent images in a stylized simplified
manner?
Correct : A. abstract
33. --------------------- Mark is one of that relates a company’s products or
services representationally?
Correct : B. descriptive
34. ----------------------- alone should be used for reproduction?
Correct : D. master art work
35. Microtypography-also called………………..
A. typography B. layout C. graphic design d. concept
137.Two pages join together int o a unity by the axis of ……………..
Correct : B. symmetry
36. grids are used in ………….as a syntactic tool.
Correct : A. graphic design
37. Demonstrated five variables of grid which have been called
as……….
Correct : A. syntactic variables
38. grid divides the space in small…………
A. area B. pockets C. portion D. design
144. GV method stand s for………………….
Correct : B. grid variable
39. the fastening together of printed sheets in the form of signatures into books,
booklets, magazines, etc.
Correct : A. binding
40. a typographic element usually used to highlight specific lines of text
Correct : D. bullet
41. blank space where two pages meet at the binding or blank space between
two columns of type
Correct : B. gutter
42. the white space above the first line a page.
Correct : B. gutter margin
43. the term MODERN used to describe the typestyle developed in the
late…………..