1. A _________ covers topics of general interest for a specific geographic
area.
Correct : B. news papper
2. What is the process and product of imagination?
Correct : A. design
3. Graphic design is a cousin of _______ industry.
Correct : D. advertising
4. Who captuared the photograph of “Civil War” for Harpers Weekley?
Correct : A. mathew brady
5. In 1870’s in New york city who created “Stark black and white
engravings of life” for harpers weekley?
Correct : B. winslow homer
6. In which format magazines exists in?
Correct : A. print and publishing
7. Readers depends on the news papper for _______?
Correct : D. day to day news
8. What is “M.P.A” stands for?
Correct : C. magazine publishers of america
9. In 1982, who offered an expansion for magazines?
Correct : D. magazine publishers of america
10. How many countries the “Modern Plastics” magazine publishing?
Correct : A. 110 countries
11. Which medium is more comfortable than any other medium?
Correct : B. magazine
12. “A magazine is a tangible enduring companion , a friend that you can
enjoy at Home, Work, Traveling anywhere at all” Whose words is this?
Correct : A. magazine publishers of america
13. Which is the magazine won the top awards from the Catholic Press
Association in 1984?
Correct : C. catholic rural life
14. In which year wood magazine launched in?
Correct : A. 1985
15. What is the main challenge for a magazine editor?
Correct : A. the magazine defferent from each issues.
16. Which is the magazine “Amoco Oil Company” produsing?
Correct : C. adventure road
17. Which is the biggest magazine advertisers?
Correct : D. automotive manufactures
18. Which is the magazine get topest advertising income?
Correct : A. time warner
19. Which is the magazine fills its add pages with National Rifle Association,
Military Book of the Month Club and Wesson Firearms insted of
cigarette ads?
Correct : B. soldier of fortune
20. In which year Magazines appeared in America?
Correct : C. 1741
21. When was the most fascinating eras in magazine hystory?
Correct : A. after world war ii
22. How many factors have had an on going impact on the magazine
industry?
Correct : D. 5
23. In 1800 the litaracy rate in America is _____ %?
Correct : B. 75%
24. In mid ninteenth which was the most popular magazine in America?
Correct : D. godey’s lady’s
25. What is the main part in a visual communication?
Correct : A. design
26. “ Good design is Good business “ Whose words is this?
Correct : C. thomas watson jr
27. In which period graphic design spread to all corners of the united states?
Correct : C. in nintees
28. In a communication business , for branding what is the serios issue?
Correct : B. language
29. Something that is produced to function and exists in reality is called
______?
Correct : A. product
30. A ______ has meaning beyond functionality and exists in peopel’s mind?
Correct : C. brand
31. The way in which a brand is expressed visually and verbally is called
_____?
Correct : B. brand identity
32. Is the brand unique from other of its kind is called?
Correct : C. defferentiation
33. Is the brand current with the times is called?
Correct : D. relevance
34. Does the brand delived consistently is called?
Correct : D. esteem
35. How well do consumers know the brand is called?
Correct : C. reputation
36. Which was the magazine Hystorians conciderd as the best magazine for
children ever published?
Correct : A. st. nicholus
37. When was the “Readers digest “ premium issue published in?
Correct : D. february 1922
38. How many articles contines in the premium issue of the “Readers digest
“?
Correct : C. 31 articles
39. What was the caption of “Life “ magazines premium issue?
Correct : D. life begins
40. When was the “Life “magazines premium issue published in?
Correct : B. november 23 - 1936
41. Which was the magazine won the “ National magazine award “in 1997
for the article ‘ into thin air’?
Correct : A. outside
42. In 1997 which was the article won the “ National magazine award “ for
Outside magazine?
Correct : D. into thin air
43. Which was the magazine won the first annual “ National magazine award
“ for skillful editing , imagination and integrity?
Correct : B. look magazine
44. When was the “ National magazine award “ for skillful editing ,
imagination and integrity starte in?
Correct : B. in 1966
45. Which was the most successful feminist magazine for all time?
Correct : D. ms
46. Which was the first American women’s magazine to place a black
woman on the cover?
Correct : B. glamour college
47. Which was the magazine won the “ National Magazine Award “in 1998
for the article ‘ Driving Mr Albert’?
Correct : C. harper’s
48. In 1998 which was the article won the “ National magazine award “ for
Harper’s?
Correct : A. driving mr albert
49. When was the ‘Poz’ magazine launched in?
Correct : C. april 1994
50. Which was the sister publication of “Poz” magazine?
Correct : D. mamm
51. Knowingly publishin something false or with a reckless disregard for the
truth is called?
Correct : C. actual malica
52. An advertisement placed on the page next to an article about a similar
subject is called?
Correct : A. adjacency
53. Taking an editorial stand on issues is called?
Correct : D. advocacy journalism
54. Final page of Film, including all text and art is called?
Correct : B. compositing
55. The design of the magazine’s name is called ?
Correct : C. logo
56. A page proof that shows all type and art and is produced on light
sensitive paper in blue inc is called?
Correct : C. blue line
57. A graphic element that extends past the edge of the page is called?
Correct : A. bleed
58. What is called Identification of the author of the article ?
Correct : C. byline
59. A short title or teaser that appears on the cover of a magazineis called
_______?
Correct : D. cover line
60. Who is the artist illustrated ‘The Ladies Home Journel ‘s‘ cover of
september 1904?
Correct : A. maxfield parrish
61. The’ International Harvestor Mark’ designed by______?
Correct : B. raymond leowy
62. Who did develop the symbols used in transportation?
Correct : D. american institute of graphic arts
63. Which type symbols use either the company name or its initials in a
unique and distinct designes?
Correct : A. typographic
64. What is the word meaning of ‘Swastika’?
Correct : B. all for one
65. Doves are associated with______?
Correct : C. softness and feminity
66. Who designed’ The Abstract Chase Manhattan Bank ‘symbol ?
Correct : A. chermayeff & geismar
67. Who designed ”Elsie the Bordon Cow”?
Correct : B. gianninoto associates
68. What is the use of branding marks?
Correct : C. to identify ownerships
69. Who created the ‘stagecoach symbol of the wells fargo bank, created
oved twenty years’?
Correct : A. lander and associates
70. During the sixties many corporations adopted _______ type symbols?
Correct : C. abstract
71. The ‘motrola mark’ designed by?
Correct : A. morton gold soll
72. Who were create the hevi struss mark?
Correct : A. lander and associates
73. Whar are the symbols of ‘Bank Of America”?
Correct : D. dove and an eagle
74. “We put the Eagle into the logo to symboliye leadership. It indicates that
the bank is taking amore aggressive roll in the market place” who told
that?
Correct : D. charles stewart
75. The IBM designed by_____?
Correct : A. paul rand
76. Who designed the “ Public Broadcasting system” typographic symbols?
Correct : B. herb lubacin
77. The designer ‘Nash Hernandez’ used seagulls and a nautical theme
reminiscent of Fisherman’s wharf . in which design?
Correct : A. sanfrancisco & french bread
78. Who are the designers of RCA symbol?
Correct : C. lippincott & margulies
79. Mothed & Child, A master head of ______?
Correct : C. curtiss publication
80. The herb lubalin, a designer for over forty years created which based type
designs?
Correct : A. typographic
81. How many cocors the kodak package makes effective use for?
Correct : A. two
82. The standard size for letterhead in the United States is _______?
Correct : A. 8 ½ by 11 inches
83. A thumbnail size is ?
Correct : A. ½ to 1 inch in size
84. A desired image acquired and communicated by the company to the
public throught visual communications it is called ______?
Correct : C. corporate identity
85. Impenetrability, Distinction nobility, Elegance, Darkness these are which
color positive association?
Correct : B. black
86. The black color taste is ____?
Correct : A. rich
87. The physical effects of Orange color is ____?
Correct : C. warmth : resembles the light of a fireplace or a baker’s oven
88. Decay, Mold, Envy, Jealousy.. these are which color’s negative
associations?
Correct : C. green
89. The red color taste are
Correct : B. flavour ful, ripe sweet
90. Fot the “Saturday Evening Post” How many covers illustrated Norman
Richwell?
Correct : A. 300
91. Which was the magazine Norman Richwell illustrated 300 covers?
Correct : C. saturday evening post
92. Who illustrated the “Surrialistic bridal” in the cover of June 1- 1939’s
vogue magazine?
Correct : D. roy lichtenstein
93. Which was the magazine illustrated by Salvador Dali in June 1 -1939?
Correct : C. vogue
94. A small design device at the end of each article is called?
Correct : C. dingbat
95. The figurative cutting away of portions of a photo to enhance or refine
the photo’s message is called _______?
Correct : A. cropping
96. Metal plate that contins all the magazine’s material being by the
rotogravure process is called ______?
Correct : D. cylinder
97. The words that provide information about an image or its context is
called _______?
Correct : D. cutline
98. Cutline is otherways called ______?
Correct : B. caption
99. Easily quantified audience characterstics such as age, income, or
geographic location is _________?
Correct : C. demographics
100. Which is called a black and white photograph over which spot color
has been added as a solid bloch?