1. What is not easy to change in Retail Management?
Correct : B. location
2. Which is not the basic reason of the importance of Retail Location?
Correct : D. light and ventilation
3. Which products are produced and marketed by companies to many retailers?
Correct : A. national brands
4. The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______.
Correct : C. grid
5. Free standing sites are located at ____________
Correct : B. high pedestrian traffic area
6. Freedom layout indicates that merchandise is arranged ______________.
Correct : C. in an asymmetrical manner
7. How difficult it is to change retail location frequently?
Correct : A. extremely difficult
8. For which retail offering location is very important?
Correct : C. departmental store
9. A retailer’s ______________ is the key to its ability to attract customers.
Correct : A. location
10. A store that stocks particular type of merchandise
Correct : B. speciality
11. This is the most preferred mode through which foreign players have entered the Indian market. It is the easiest route to enter the Indian market
Correct : B. franchising
12. ______________ offers various incentives and rewards to customers on the basis of cumulative purchases from a given provider, be it a store, a service, or a manufacturer
Correct : B. frequent shopper progrmme
13. The products which enjoy popularity and generte lot of sales in a short span of time and later go out of fashion
Correct : A. fad
14. The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company's financial goalsis known as
Correct : A. merchandise management
15. This layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor
Correct : B. free flow
16. The major componenet of solid waste that a retailer generates in the environment
Correct : C. packaging
17. This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected
Correct : B. customer analytics
18. This involves agreements to fix prices between parties at different levels of the same marketing channel
Correct : C. predatory
19. This display exhibits heavier, bulkier items than racks hold
Correct : C. case
20. The word Retail is derived from the ------ word.
Correct : B. french
21. Retailer is a person who sells the goods in a---------.
Correct : B. small quantities.
22. The main objective of the management is--------.
Correct : D. all of these.
23. In retailing there is a direct interaction with-------.
Correct : D. all of these.
24. Retailing creates-------.
Correct : D. all of these.
25. ---------activities performed by the retailers.
Correct : D. all of these.
26. The term stakeholders which includes-------.
Correct : D. all the above.
27. ------represents how a retailer is perceived by consumers and others.
Correct : A. image.
28. The functions of management start with-----.
Correct : B. planning.
29. "Management is what a manager does" given by.
Correct : C. dinkar pagare.
30. Human resource management process consists of ------.
Correct : D. all of these.
31. ----- is the process of seeking and attracting a pool of people from which qualified
candidates for job vacancies can be selected.
Correct : D. recruitment.
32. ------ gives the nature and requirements of specific jobs.
Correct : A. human resource planning.
33. ------ is a kind of internal sources of recruitment.
Correct : D. all of these
34. Attracting potential employees is more difficult in case of ---------.
Correct : B. external of recruitment.
35. ----- is the next step after recruiting the retail personnel.
Correct : D. selection.
36. ------ test measure a persons capacity or potential capability to learn and perform a
job.
Correct : A. aptitude test.
37. A traditional format that sell 20-80 percent of groceries and other consumable
product at discounted prices
Correct : A. dollar store
38. ------ component allow the retailer to offer the employees safety and security
Correct : B. fringe benefit component
39. ------- is the manner of providing a job environment that encourages employee's
accomplishment.
Correct : B. supervision.
40. Store security relates to ----.
Correct : C. both a & b.
41. Form of payment which a retailer may accept is ----.
Correct : D. all of these
42. Many retailers have improved their operation productivity through -----.
Correct : A. computerization.
43. The computerized check out is used by -----.
Correct : A. large retailers.
44. With the help of-------a retailer pays an outsider party to undertake one or more of
its operating functions
Correct : A. outsourcing.
45. ------ helps the retailers to face the crisis situations.
Correct : A. risk management.
46. ------ is a key task for both large &small retailers.
Correct : D. all of these.
47. ----- helps the retailers to complete the tasks within the short period of time.
Correct : A. computerization.
48. ---------is a warning to potential thieves and muggers.
Correct : B. security guards.
49. Insurance against--------is more important due to government rules.
Correct : A. environmental risk.
50. Consumer buying process in retailing involves ----.
Correct : D. all the above.
51. Atmosphere in retailing refers to ----.
Correct : B. the ambience, music, color scent in a store.
52. A multi channel retailer sells merchandise ----.
Correct : D. through more than one channel.
53. Retailing is a marketing function which ----.
Correct : C. sells products to final consumers.
54. All of the following are possible types of service that a retailer can offer except ----.
Correct : C. limited service.
55. The correct statement about chain stores is ----.
Correct : D. they centralize function.
56. The term which is used to identify the major areas of business of a diversified
organization is.
Correct : B. business segment, group or diversion
57. Which of the following is not the characteristics of a strategic business unit?
Correct : D. none of the above.
58. According to GE screening grid model, which strategy should a company follow
when it has high industry attractiveness and low business competitive position.
Correct : A. invest/growth
59. Which of the following is not included in the list of macro environmental variables.
Correct : D. none of the above.
60. The final stage of the consumer shopping/purchase model around which all other
stages revolves is the.
Correct : D. post-purchase evaluation stage.
61. What type of competitive structure are most retail firms involved in?
Correct : B. monopolistic competition.
62. Which one of the following factors is not found on a six month merchandise
budget?
Correct : B. current liabilities.
63. What word best describes the relationship between a retailer's pricing decisions and
the merchandise, location, promotion, credit, services, image and legal decisions that
retailers must make?
Correct : C. interactive.
64. If a retailer is offering the same products and quantities to different customers at
different prices, the retailer has what kind of pricing policy?
Correct : C. flexible.
65. Which of the following should not be part of the campus shoppe's advertising
campaign's objectives. The campus shoppe desires to increase.
Correct : D. all the above belong in the retailer\s advertising objectives
66. Consumer premiums are considered to be a form of.
Correct : D. sole-sponsored sales promotion.
67. Merchandise availability is an example of a.
Correct : D. transaction service.
68. Which of the following is not part of a visual communications program
Correct : D. television advertising
69. In which of the following behavioral models there will be no product
differentiation and brands as a factor plays very little role in the purchase preferences.
Correct : D. habitual buying behavior
70. Which of the following factors include forces like small groups, family, social roles
and status that will have an influence on buyer's behavior?
Correct : D. social factors
71. Which of the following psychological factors drive a person to satisfy his need and
wants.
Correct : A. motivation.
72. Which of the following factors influence the organizational buying decision
process?
Correct : D. all of the above.
73. Which method of organizational buying is suitable for he second-hand
(used.vehicles, buildings etc, that have unique characteristics, but vary depending on
their condition and usage.
Correct : A. inspection.
74. Which of the following do not include while in the learning process of a marketoriented organization.
Correct : D. none of the above.
75. Management information system (MIS. supplies information, which include data
from both internal and external sources is useful for .
Correct : D. all of the above.
76. Which level of organization uses management information systems data in its
decision making?
Correct : D. all of the above.
77. Which system is useful in coordinating data systems, tools and techniques with
supporting software and hardware that enable managers to take appropriate marketing
decisions.
Correct : B. marketing decision support systems.
78. If a seller produces two or more products that have different features, styles,
quality, sizes, etc it is called .
Correct : D. product-variety marketing.
79. Market positioning is a combination of marketing actions that management takes,
to meet the needs and wants of each target market. It includes.
Correct : D. all of the above.
80. Which type of segmentation is commonly used for climate because of its broad
impact on consumer behavior and product needs.
Correct : A. geographical segmentation.
81. Which of the demographic variables is not used by marketers for demographic
segmentation?
Correct : D. poverty.
82. Which type of segmentation, classified consumers according to relevant needs and
buying behavior, regardless of their countries and culture.
Correct : D. psychographic segmentation.
83. If an organization targets to market a particular product to a variety of segments in
order to build a strong reputation in that product area is called.
Correct : A. product specialization
84. Which type of organization consists of a small workforce, relying on independent
suppliers who are located at several parts of the world with a sophisticated linked.
information system.
Correct : B. network corporation
85. Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market
Lancer cars in India is an example of.
Correct : C. technological licence agreement.
86. The difference between the total value and the corrective cost of performing the
value activities is .
Correct : B. margin.
87. The number of product lines a company carries is called.
Correct : C. product mix width.
88. Companies that attack other firms including the market leader in an attempt to
build market share are called.
Correct : B. market challengers.
89. Companies that follow the market leader's strategy are called.
Correct : C. market followers.
90. The method which generate new product ideas by analyzing the customer needs,
wants and ideas is known.
Correct : C. need gap analysis.
91. Which method of product portfolio analysis helps indeciding which products are
to be retained and which are not to be.
Correct : C. bcg matrix.
92. The set of basic values, perceptions, wants and behaviors learned by a member of
a society from family and other important institutions is called.
Correct : C. culture.
93. What is the frame work that describes the positioning of firms database to support
decisions with in the purview of total customer loyalty strategy
Correct : B. customer bonding .
94. The branding strategy which uses a different brand name for reach product is
known as .
Correct : C. individual branding.
95. Which element of promotional mix is preferable if the marketer wants to get.
immediate feedback?
Correct : D. direct marketing.
96. What are the factors that contribute to the corporate identity?
Correct : D. all of the above.
97. Which of the following comes under the category of external public?
Correct : D. all of the above.
98. …..is the important benefit a marketer could get from a retailer through trade
promotion?
Correct : C. more shelf space.
99. Which one of the following is not an advantage of the personal selling?
Correct : D. it is very expensive to maintain and recruit the sales force.
100. An interactive marketing system which uses one or more advertising media to
effect a measurable response and /or transactions at any location is called .