Quiznetik
Consumer Behaviour | Set 6
1. Blanket contracts are typically part of which of the following stages in the business buying process?
A. general need description
B. product specification
C. supplier selection
D. order-routine specification .
Correct : D. order-routine specification .
2. The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.
A. performance review .
B. order-routine specification
C. supplier selection
D. general need description
Correct : D. general need description
3. For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.
A. Market research information
B. Market segmentation variable .
C. Source of understanding competition’s strategy
D. Source to predict future trends
Correct : A. Market research information
4. ____________ is the definition of reference groups.
A. Groups that an individual looks to when forming attitudes and opinions .
B. Groups of people who have been referred to by someone they know
C. Groups of office colleagues
D. Chat groups on the internet
Correct : B. Groups of people who have been referred to by someone they know
5. __________ are factors that have been shown to affect consumer behavior.
A. Brand name, quality, newness, and complexity .
B. Advertising, marketing, product, and price
C. Outlets, strategies, concept, and brand name
D. Quality, advertising, product positioning,
Correct : A. Brand name, quality, newness, and complexity .
6. The reason that higher prices may not affect consumer buying is _______________.
A. Most consumers prefer brand names which have higher prices
B. 70% of the total population looks for quality services and is willing to pay higher prices
C. Consumers believe that higher prices indicate higher quality or prestige .
D. Most consumers feel that the price is actually affordable
Correct : C. Consumers believe that higher prices indicate higher quality or prestige .
7. ___________ are the groups that individuals look to when forming attitudes and opinions.
A. Reference groups .
B. Teenage groups.
C. Religious groups
D. Adult groups
Correct : A. Reference groups .
8. For which of the following products would the reference group influence be the strongest?
A. A best-seller novel
B. A pickup truck .
C. A loaf of bread
D. A pair of je
Correct : A. A best-seller novel
9. Primary reference groups include ________________.
A. College students
B. Office colleagues
C. Family and close friends .
D. Sports groups
Correct : B. Office colleagues
10. Secondary reference groups include ________________.
A. Family and close friends
B. Sports groups
C. Ethnic and religious groups
D. Fraternal organizations and professional associations .
Correct : C. Ethnic and religious groups
11. Marketing strategies are often designed to influence _______________ and lead to profitable exchanges.
A. Consumer decision making .
B. Sales strategies
C. Advertising strategies
D. Export strategies
Correct : D. Export strategies
12. __________ refers to the information a consumer has stored in their memory about a product or service.
A. Cognitive dissonance
B. Product knowledge .
C. Product research
D. Marketing research.
Correct : A. Cognitive dissonance