Quiznetik
Advertising and sales Management | Set 1
1. DAGMAR Model was developed by
A. w. stanton
B. p.drucker
C. k.davis
D. r.colley
Correct : D. r.colley
2. Strategy of running an advertising campaign over long term is
A. continuous
B. intermittent
C. short
D. reminder
Correct : A. continuous
3. Advertising mainly impacts consumers
A. physically
B. intellectually
C. psychologically
D. sociologically
Correct : C. psychologically
4. A self regulatory body in advertising is
A. ibm
B. asci
C. aida
D. ibf
Correct : B. asci
5. Harmful/ Banned products of similar names are used inwhich advertising
A. rural
B. to children
C. surrogate
D. mass
Correct : C. surrogate
6. Tata Tea Jaago Rey is an eg. Of which type of advertising
A. political
B. rural
C. green
D. social
Correct : D. social
7. Case study method analyses
A. reports
B. programs
C. cases
D. budgets
Correct : C. cases
8. Job offer refers to
A. interview sheet
B. application
C. report
D. offer letter
Correct : D. offer letter
9. Estimation of sales is facilitated by
A. budget
B. audit
C. control
D. report
Correct : A. budget
10. In setting sales goals SMART means specific, realistic,achievable, timebound and
A. mean
B. measurable
C. mode
D. modern
Correct : B. measurable
11. Any paid form of non-personal and promotion of ideas, goods or services by an identified sponsor is called …………….?
A. Sales promotion
B. Direct marketing
C. Personal selling
D. Advertising
Correct : D. Advertising
12. Advertising …………… define the task that advertising must accomplish with a specific target audience during a specific period of time.
A. Objectives
B. Budgets
C. Strategies
D. Campaign
Correct : A. Objectives
13. What is one of the primary goals of reminder advertising?
A. Maintain customer relationship
B. Build brand preference
C. Restore company image
D. Correct false impression
Correct : A. Maintain customer relationship
14. A product in the maturity stage will often require …………… advertising?
A. Informative
B. Persuasive
C. Reminder
D. Co-operative
Correct : C. Reminder
15. Product placement in the television programmes and movies is an example of ……………..
A. Branded entertainment
B. Advertainment
C. Brand contact
D. Pulsing
Correct : A. Branded entertainment
16. What is the first element that a reader notices in a print add?
A. Copy
B. Illustration
C. Headlines
D. Slogan
Correct : B. Illustration
17. …………… is a measure of percentage of people in the target market who are exposed to the ad campaign during a given period of time?
A. Reach
B. Qualitative value
C. Format
D. Premium
Correct : A. Reach
18. The internet, direct mail, magazine and radio, all offers advertisers which of the following advantages.
A. Audience selectivity
B. Low cost
C. Credibility
D. Flexibility
Correct : A. Audience selectivity
19. The advertiser must decide on the …………… or decided media impact, of a message in a specific medium.
A. Reach
B. Illustration
C. Qualitative value
D. Frequency
Correct : C. Qualitative value
20. For many years ……….. have dominated the media mix used by national advertisers.
A. Radio & TV
B. TV & Magazines
C. Newspaper & Direct mail
D. Radio & Digital media
Correct : B. TV & Magazines
21. Sales …………….. encourages a sales force to make a selling effort that is above and beyond the normal expectations.
A. Contest
B. Quotas
C. Meetings
D. Plans
Correct : A. Contest
22. Sales person’s ………….. is often related to how well he or she meets a sales quota.
A. Profit sharing plan
B. Compensation
C. Sales report
D. Expense report
Correct : B. Compensation
23. A(n) ………….. . is a sales persons write up of his or her completed sales activities.
A. Call plan
B. Call report
C. Sales report
D. Expense plan
Correct : B. Call report
24. The sales person meets the customer for the first time in the ……… step of the selling process.
A. Prospecting
B. Qualifying
C. Pre-approach
D. Approach
Correct : D. Approach
25. According to a survey of purchases ……………. And ………….. skill are the most important quality for a sales person?
A. Listening ; problem solving
B. Presentation ; listening
C. Concern into interpersonal
D. Presentation ; problem solving
Correct : A. Listening ; problem solving