1. Judy, an international speaker & author, recently tweeted a picture of her new running shoes that she bought from Zappos. Seeing that picture, couple of Judy's followers also went online to Zappos to buy the same shoes. This social media behavior can also be described as?
Correct : C. Social Media Influence
2. Three variables are necessary when tracking your social media performance on Google Analytics:
Correct : D. All of the above
3. One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?
Correct : B. Click tracking
4. You can only track social conversions on Google Analytics, if the conversion is tracked through
Correct : D. A,B,C
5. Can you track with Analytics things such as share of voice, influence, or popularity?
Correct : B. No
6. Meltwater buzz or Sprout Social is an example of ?
Correct : C. Social Media Monitoring Service
7. Social Interactions on Google Analytics cannot be tracked automatically except ?.
Correct : D. Google+
8. In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear" social media is Through
Correct : C. Campaign tracking
9. The name of LinkedIn analytics service is
Correct : C. ad analytics
10. The name of Facebook analytics service is
Correct : B. insights
11. The name of Twitter analytics service is
Correct : A. page analytics
12. What feature does LinkedIn offer for pay accounts?
Correct : B. Increased abilities to connect directly and send messages to people
13. Which of the following would be leveraging both social network and traditional marketing?
Correct : B. print advertisement in a magazine which dives people to a website where there is a free trial offer
14. Why is it important to post to a blog regularly?
Correct : B. Keep readers engaged and also gives search engines content to index
15. How can a company use the same material for both traditional and social network marketing?
Correct : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube.
16. How is site traffic useful in evaluating marketing?
Correct : C. Ads can send receivers to a specific landing page, which can be tracked
17. Who Social networks are organized primarily __________
Correct : B. people
18. Social networks have an information sharing capacity. As such, a great distribution channel for?
Correct : D. marketing messages
19. ___________ social network is considered the most popular for business to business marketing?
Correct : D. LinkedIn
20. Advantage a non–profit has when opening private social network…..
Correct : C. it has an immediate user base of people interested in the cause.
21. Larger social networking sites
Correct : B. social media trends.
22. Facebook and Linked are popular social networks globally.
Correct : A. True
23. When marketing with social networks is to identify the goals.
Correct : A. True
24. Facebook Places is targeted to large brands.
Correct : B. False
25. White label social network’s primary difference is that it is privately
run by a nonprofit organization.
Correct : A. True
26. ___________methods of social network marketing should a company always use.
Correct : B. Twitter, Blogs, Facebook
27. ___________is the team updates by Twitter users.
Correct : A. Tweets
28. What is meant by Brand Management?
Correct : D. Creating a consistent image for the company
29. Why is it important to post to a blog?
Correct : B. Keep readers engaged
30. What is a “log”?
Correct : B. Video blog
31. How can a company ensure that the proper audience finds their YouTube videos?
Correct : C. Use of keywords
32. In a company that should own the social marketing plan?
Correct : A. Head of Marketing
33. What is meant by “micro-blogging”?
Correct : C. Blogs with limited individual posts
34. What is meant by A/B testing in marketing?
Correct : B. Testing 2 versions of an advertisement to best response
35. What is “social media optimization”?
Correct : A. easily creates publicity via social networks
36. What place does Pricing have in marketing?
Correct : C. Tested to see what elicits the best consumer response
37. How the company uses the same mate_ial for both traditional and social network marketing?
Correct : C. Utilizing a television ad campaign online
38. How often should a marketing plan be revisited?
Correct : D. financial review of the company each month
39. _________ would be leveraging both social network and traditional marketing?
Correct : B. drives people to a website where there is a free trial offer
40. social network marketing plan differ from a traditional marketing plan
Correct : B. social marketing is different for The staff requirements and skillsets.
41. ___________ is valuable in increasing a page rank?
Correct : C. highly ranked pages
42. What would prevent data from appearing in a Custom Report?
Correct : B. Too many dimensions in a Custom Report
43. What is a “dimension” in Google Analytics?
Correct : C. An attribute of a data set that can be organized for better analysis
44. Which parameters can be included with an event hit for reporting?