Quiznetik

Social Media, Web & Text Analytics | Set 1

1. Judy, an international speaker & author, recently tweeted a picture of her new running shoes that she bought from Zappos. Seeing that picture, couple of Judy's followers also went online to Zappos to buy the same shoes. This social media behavior can also be described as?

Correct : C. Social Media Influence

2. Three variables are necessary when tracking your social media performance on Google Analytics:

Correct : D. All of the above

3. One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?

Correct : B. Click tracking

4. You can only track social conversions on Google Analytics, if the conversion is tracked through

Correct : D. A,B,C

5. Can you track with Analytics things such as share of voice, influence, or popularity?

Correct : B. No

6. Meltwater buzz or Sprout Social is an example of ?

Correct : C. Social Media Monitoring Service

7. Social Interactions on Google Analytics cannot be tracked automatically except ?.

Correct : D. Google+

8. In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear" social media is Through

Correct : C. Campaign tracking

9. The name of LinkedIn analytics service is

Correct : C. ad analytics

10. The name of Facebook analytics service is

Correct : B. insights

11. The name of Twitter analytics service is

Correct : A. page analytics

12. What feature does LinkedIn offer for pay accounts?

Correct : B. Increased abilities to connect directly and send messages to people

13. Which of the following would be leveraging both social network and traditional marketing?

Correct : B. print advertisement in a magazine which dives people to a website where there is a free trial offer

14. Why is it important to post to a blog regularly?

Correct : B. Keep readers engaged and also gives search engines content to index

15. How can a company use the same material for both traditional and social network marketing?

Correct : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube.

16. How is site traffic useful in evaluating marketing?

Correct : C. Ads can send receivers to a specific landing page, which can be tracked

17. Who Social networks are organized primarily __________

Correct : B. people

18. Social networks have an information sharing capacity. As such, a great distribution channel for?

Correct : D. marketing messages

19. ___________ social network is considered the most popular for business to business marketing?

Correct : D. LinkedIn

20. Advantage a non–profit has when opening private social network…..

Correct : C. it has an immediate user base of people interested in the cause.

21. Larger social networking sites

Correct : B. social media trends.

22. Facebook and Linked are popular social networks globally.

Correct : A. True

23. When marketing with social networks is to identify the goals.

Correct : A. True

24. Facebook Places is targeted to large brands.

Correct : B. False

25. White label social network’s primary difference is that it is privately run by a nonprofit organization.

Correct : A. True

26. ___________methods of social network marketing should a company always use.

Correct : B. Twitter, Blogs, Facebook

27. ___________is the team updates by Twitter users.

Correct : A. Tweets

28. What is meant by Brand Management?

Correct : D. Creating a consistent image for the company

29. Why is it important to post to a blog?

Correct : B. Keep readers engaged

30. What is a “log”?

Correct : B. Video blog

31. How can a company ensure that the proper audience finds their YouTube videos?

Correct : C. Use of keywords

32. In a company that should own the social marketing plan?

Correct : A. Head of Marketing

33. What is meant by “micro-blogging”?

Correct : C. Blogs with limited individual posts

34. What is meant by A/B testing in marketing?

Correct : B. Testing 2 versions of an advertisement to best response

35. What is “social media optimization”?

Correct : A. easily creates publicity via social networks

36. What place does Pricing have in marketing?

Correct : C. Tested to see what elicits the best consumer response

37. How the company uses the same mate_ial for both traditional and social network marketing?

Correct : C. Utilizing a television ad campaign online

38. How often should a marketing plan be revisited?

Correct : D. financial review of the company each month

39. _________ would be leveraging both social network and traditional marketing?

Correct : B. drives people to a website where there is a free trial offer

40. social network marketing plan differ from a traditional marketing plan

Correct : B. social marketing is different for The staff requirements and skillsets.

41. ___________ is valuable in increasing a page rank?

Correct : C. highly ranked pages

42. What would prevent data from appearing in a Custom Report?

Correct : B. Too many dimensions in a Custom Report

43. What is a “dimension” in Google Analytics?

Correct : C. An attribute of a data set that can be organized for better analysis

44. Which parameters can be included with an event hit for reporting?

Correct : B. Category, Action, Label, Value