1. This world organization monitors trade and resolves disputes.
Correct : A. WTO
2. Beatrice Foods may want to give up its U.S. citizenship because of tax advantages abroad.This kind of thinking is
Correct : C. geocentric (X)
3. This kind of company does not identify itself with a particular country and may even Preferto lose its national identity.
Correct : C. geocentric (X)
4. Firms that combine aspects of centralization and decentralization are
Correct : C. geocentric (X)
5. Because of trade (and imports), inflation
Correct : C. moderates (X)
6. As a result of international trade and global interdependence, countries' inflation rates
tend to
Correct : B. moderate (X)
7. Political globalization is the process of —
Correct : C. change in political systems
8. South–South co-operation means —
Correct : A. the flow of resources from one developing country to another
9. International orientation refers to —
Correct : A. a gradual process of internationalization
10. Ethnocentric orientation is a predisposition towards —
Correct : C. the global economy
11. . Pull factors refer to —
Correct : B. strategic motivation
12. Business entities engaged in international business activity are commonly known as-
Correct : A. NGOs
13. Credits transferable by original beneficiary in favor of secondary beneficiary areknown as
Correct : D. Transferable credits
14. When the exporter, expects the importer, to make the payment immediately upon the draft being presented to him is called.
Correct : A. Sight Draft.
15. Which theory states that, lack of resources often helps countries to become competitive
Correct : D. Product life cycle theory
16. Theory of Mercantilism propagates
Correct : B. Encourage exports and discourage imports
17. The head quarters of EU is at
Correct : D. brussels
18. Trade barriers are __________to the growth of international trade
Correct : B. useful
19. International marketing is dominated by______countries
Correct : C. develpoed
20. IFC was establised in
Correct : D. 1956
21. Democracy is regarding as______political system
Correct : B. best
22. _______is an international price discrimination
Correct : C. dumping
23. Marketing is influenced by__________
Correct : D. all of the above
24. preparing international market plan includes
Correct : A. swot
25. Selling is_________
Correct : D. none of these
26. EXIM stands for
Correct : B. export and import
27. Different strategies are suitable for different companies depending on their particular situation. This is articulated by the “EPRG Framework”. What are the four options of the EPRG Framework?
Correct : B. Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism
28. For any company looking to expand internationally, be it first-time exporter or a major multinational, a fundamental question has been, and continues to be:
Correct : C. The extent to which the marketing mix should or can be standardized across the countries in which the firm operates
29. European and Japanese managers have been “thinking international” from the outset (beginning).
Correct : A. True
30. Distribution channels vary depending on which of the following?
Correct : D. All of the above
31. Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale.
Correct : A. Production, Finance
32. Which country has more retailers than the rest of the world combined?
Correct : B. China
33. The process of international market selection is typically done by using _________ to
enable a quick and relatively low-cost overview of as many markets as possible.
Correct : B. Secondary data
34. Ethnocentrism can simply be defined as:
Correct : C. Use everywhere the same strategy as at home.
35. Which of the following would you consider to be a socio-cultural influence on
international marketing?
Correct : D. All of the above
36. An overall strategy that involves the firm pouring all of its available resources into one or
a select few markets is knows as:
Correct : C. Waterfall Strategy
37. All of the following are actual modes of market-entry EXCEPT:
Correct : B. Standardization
38. __________ suggests spreading the company’s resources in order to gain even small
footholds across as many markets as possible
Correct : B. Sprinkler Strategy
39. Conditions that may encourage an organization in a domestic environment to expand are:
Correct : D. All of the above
40. _________ usually means that the company sells to a customer in another country, be it
an intermediary or an end-customer.
Correct : B. Direct Exporting
41. Which of the following alternative market entry modes offers the least risk?
Correct : C. Contract Manufacturing
42. Which of the following alternative market entry modes offers the most control and risk?
Correct : C. Greenfield
43. MEA stands for Manufacturer Export Agent
Correct : A. True
44. ______________ are a partnership of two or more companies that join forces to create a
separate legal entity.
Correct : A. International Joint Ventures
45. An unconscious reference to one’s own culterual values, experiences, and knowledge as
a basis for decisions.
Correct : A. Self-Reference Criterion
46. For managers selling capital equipment and big-ticket industrial services, understanding
the concept of ________ demand is absolutely fundamental to their sucess.
Correct : D. Derived
47. The concept of quality encompasses many factors, and the perception of quality rests
solely with the _____________.
Correct : D. Customer
48. ISO 9000 concerns the registration and certification of a manufacturer's ___________.
Correct : C. Quality systems
49. The __________ measures customers' satisfaction and perceptions of quality of a
representative sample of U.S goods and services.
Correct : C. ACSI
50. The ability to match the acceptable behaviour, norms, and values is called a product's:
Correct : B. Compatibility
51. One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts. If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement?
Correct : C. Support services component
52. How do the vast majority of services enter a foreign market?
Correct : D. Licensing, Franchising, or Direct Investment
53. A successful _______ is the most valuable resource a company has.
Correct : D. Brand
54. Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:
Correct : C. Country-of-origin effect
55. The foundation of the Japaense distribution system is the:
Correct : C. Small retailer
56. Three questions are central to strategy. Which is not one of them?
Correct : A. When do we compete?
57. There are complaints towards globalization. Which is not one of them?
Correct : B. legal rights
58. Web sales are characterized as having which of the following challenging aspects?
Correct : A. Delivery of goods
59. Which of the following external intermediaries does not take title to the goods that they
process?
Correct : D. Agent intermediaries
60. James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?
Correct : A. Export management company
61. As Global Retailers like Idea, Costco, Toys "R" Us, or Wal-Mart expand their global
coverage, they are becoming major _________ for international markets
Correct : A. Domestic intermediaries
62. Which of the following international intermediaries often has exclusive sales rights in a specific country and works in close cooperation with the manufacturer?
Correct : D. Foreign distributor
63. Which of the following C's must be considered if the company is to achieve the optimum volume of sales, secure a reasonable market share, and gain satisfactory market penetration?
Correct : A. Coverage
64. Which of the following C's must be considered with regard to ownership of the sales
force and distribution system?
Correct : A. Control
65. As a result of international trade and global interdependence, countries' inflation rates
tend to:
Correct : B. moderate
66. Because of trade (and imports), inflation:
Correct : C. moderates
67. A strong orientation toward the home country is an indication of:
Correct : A. ethnocentricity
68. This is the feeling within a culture that its values are superior to those of foreign cultures.
Correct : A. ethnocentricity
69. A ___________ is a tax-free enclave in which imported goods can be stored or processed. It is alsonot considered part of the country as far as import and other regulations are concerned
Correct : A. Free trade zone
70. In countries with rapid inflation goods are often sold below their cost of replacement
Correct : A. True
71. Deflation results in decreasing prices and creates a positive result for consumers, but it puts pressure on everyone in the supply chain to lower costs
Correct : A. True
72. A _________ exists when various companies producing similar products or services work
together to control their markets
Correct : C. Cartel
73. Domestic cartelization is legal in North America
Correct : A. True
74. Canada does not allow foreign-market cartels if the results have an adverse impact on the
Canadian economy
Correct : A. True
75. According to the textbook, international marketing is “the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The definition fails to recognize: