1. The notion of _________________________ reflects the human desire for balance,
order, and consistency between beliefs and behaviors.
Correct : D. Psychological Equilibrium
2. By ______________________ we mean we mean that the consumer stops
purchasing or using the product.
Correct : D. Discontinuance
3. In 'stages of adoption process', stage in which customer considers whether to try
product or not to is classified as
Correct : C. Evaluation And Trial Stage
4. stages in adoption process' involves
Correct : D. All Of Above
5. According to brand personality traits, 'excitement' is concluded as brand being
Correct : B. Daring And Imaginative
6. Highly involved consumer buying behavior while perceiving significant differences
between brands is called
Correct : A. Complex Buoying Behavior
7. Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
Correct : B. Buzz Marketing
8. If customer 's expectations and products performance matches, customer is
Correct : A. Satisfied
9. In buyer decision process, stage in which purchase intention is transformed in to purchase
decision is called
Correct : C. Purchase Decision
10. 'Maslow's hierarchy of needs' includes
Correct : D. All Of Above
11. Tendency of difficult understanding related to use of market offering is called
Correct : B. Complexity
12. Adopter group who is suspicious of change is classified as
Correct : C. Laggard
13. Which of these is considered to be a better indicator of likely buyer behaviour?
Correct : C. Intention To Act
14. Which of these is not a method of changing attitudes?
Correct : B. Change The Media
15. How many stages are there in the general purchase decision process?
Correct : D. Five
16. In a marketing context, the term ‘evoked set’ means:
Correct : A. A Small Group Of Preferred Brands
17. Hedonic consumption is about:
Correct : B. Emotional Impact Of Purchases
18. Which one of the following does NOT reflect the correct use of the term ‘tribe’ when used to describe communities characterized by people who share:
Correct : B. Fantasies
19. Behavioural economics is a rejection of which classical theory?
Correct : C. Consumption
20. In order to change existing behaviours, people need to be presented with a choice that makes
decision making feel:
Correct : D. Considered
21. The ultimate goal of marketing is to:
Correct : D. Ensure Long-Run Consumer Behaviour
22. Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by: