2. Highly involved consumer buying behavior and customers perceive fewer differences among brands is called
Correct : C. Dissonance Reducing Buying Behavior
3. Cultural factors must include
Correct : B. Social Class
4. What is the first stage in the purchase decision process?
Correct : D. Need Or Problem Recognition
5. What is the final stage in the purchase decision process?
Correct : D. Pre-Purchase Evaluation
6. What is a consumer’s awareness set?
Correct : A. The Products That A Consumer Has Heard Of That May Solve Their Problem
7. What is at the highest level of Maslow’s hierarchy of needs?
Correct : B. Self-Actualisation Needs
8. What does the term ‘evoked set’ mean?
Correct : C. A Consumer’s Shortlist Of Possible Purchases
9. James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it?
Correct : C. Post-Purchase Dissonance
10. 14-year-old Beth is a member of the Girls Aloud fan club. She accesses their Facebook page regularly and is strongly influenced by what Girls Aloud say and wear. What kind of reference group is this fan club for Beth?
Correct : B. Inclusive Group
11. The set of shared beliefs, behaviours and attitudes associated with a large group of people
is called:
Correct : A. Religion
12. A custom with a strong moral component is called:
Correct : B. A more
13. Which of the following is NOT one of Hofstede’s dimensions?
Correct : C. Wealth-poverty
14. A culture in which the norms are embedded deeply in its members is called
Correct : A. A high-context culture
15. Which of the following is NOT a stage in acculturation?
Correct : C. Quittance
16. The groups we see occasionally, with whom we have a shared interest, are called:
Correct : B. Secondary groups
17. The view that lower-class people imitate upper-class people is called:
Correct : A. Trickle-down theory
18. Insistent demands for products is called:
Correct : A. Pester power
19. The person with the most power is called:
Correct : B. The least dependent person
20. Those who seek out new intellectual experiences are called:
Correct : A. Cognitive innovators
21. How do consumers respond to various marketing efforts the company might use? The
starting point is the _____ of a buyer’s behavior.
Correct : D. stimulus-response
22. Four important subcultures mentioned by the author include all except _____.
Correct : D. Opinions leaders
23. Each culture contains smaller _____, or groups of people with shared value systems
based on common life experiences and situations.
Correct : C. Subcultures
24. _____ is(are) the most basic cause of a person’s wants and behavior.
Correct : A. Culture
25. Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
Correct : B. Marketing figures
26. A young native Canadian moves from the Northwest Territories to attend university in
Toronto, Ontario. The disorientation he feels is called
Correct : A. Culture shock.
27. The values, beliefs, behaviour, and material objects that constitute a people's way of life is
defined as
Correct : B. Culture.
28. What we call "civilization", based on permanent settlements and specialized occupations,
emerged on the earth about _______________ years ago.
Correct : D. 12 thousand
29. What is the official language of 20 percent of the world's people?
Correct : C. Chinese
30. Different social classes tend to have different attitudinal configurations and _______ that
influence the behavior of individual members.
Correct : B. Values
31. __________ is the single factor that best indicates social class.
Correct : C. Occupation
32. Which of the following statements about social classes in the United States is true?
Correct : C. The working class is defined as “family folk” who depend heavily on relatives for economic and emotional support
33. 14% of the population that is differentiated mainly by having high incomes is classified as ______________.
Correct : C. Upper Americans
34. Upper Americans prioritize spending on _______________.
Correct : D. Travel, club memberships, and prestigious schools for children.
35. The population of American consumers that want to do the right things and buy what is popular is generally referred to as the ________________.
Correct : D. Middle class
36. In terms of consumption decisions, middle class consumers prefer to _________.
Correct : B. Buy what is popular
37. What is the middle class concerned about?
Correct : C. Fashion and buying what experts in the media recommend
38. Increased earnings in the middle class have led to spending on more “worthwhile
experiences” for children, such as ______________.
Correct : B. Ski trips, college education, and shopping for better brands of clothes at more expensive store
39. The group of Americans referred to as “family folk” is also commonly referred to by marketers as the _____________.
Correct : B. Working class
40. According to research, there are four factors that influence consumer buyer behavior:
Correct : C. Cultural, Social, Personal, Psychological
41. The psychological factors influencing consumer behavior are;
Correct : A. Motivation, Perception, Learning, Beliefs And Attitudes
42. Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product?
Correct : A. Membership In A Group
43. Which type of group's presumed perspectives or values are being used by an individual as
the basis for his or her current behavior?
Correct : D. Reference Group
44. Which of the following is NOT a criterion used to classify groups?
Correct : C. Number of Members
45. Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group.
Correct : A. Primary Group
46. Groups with negative desirability are referred to as _____.
Correct : C. Dissociative Reference Groups
47. Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.
Correct : D. Aspiration Reference Group
48. Which group of teens sees themselves and others as cool and at the center of the action?
Correct : A. Influencers
49. Which of the following is a characteristic of a consumption subculture?
Correct : C. Unique Jargon, Rituals, And Modes Of Symbolic Expression
50. That minor stimuli which determines when and how customer will respond in certainway is
called
Correct : B. Cues
51. Less involved consumer buying behavior in which customers perceive few difference
between brands is called
Correct : D. Habitual Buying Behavior
52. According to brand personality traits, 'sophistication' is concluded as brand being
Correct : D. Charming And Upper Class
53. Social class who rely on relatives for assistance in trouble times and economic support
considered as
Correct : B. Working Class
54. Well-known brand 'Apple' is related to brand personality trait of
Correct : D. Excitement
55. In 'adoption process for new products’, customer seek information in the
Correct : B. Interest Stage
56. Mental process in which customer ends up as buyer of a new product is called
Correct : A. Adoption Process
57. In social class grouping, white and blue collar workers with average pay can be classified as
Correct : C. Middle Class
58. Buyer decision process starts with
Correct : A. Need Recognition
59. According to research, there are four factors that influence consumer buyer behavior:
Correct : B. Cultural, Organizational, Personal, Psychological
60. The psychological factors influencing consumer behavior are;
Correct : B. Culture, Subculture, Social Class
61. Which of the following statements is not true?
Correct : B. The term motivation research refers to qualitative research designed to probe Consumers hidden, subconscious motivations
62. The consumers' five steps of adopting a new product refer to which of the following?
Correct : B. Awareness, promotion, evaluation, trial, adoption
63. Contactual reference groups are:
Correct : B. Close groups with which we interact regularly and where there is a degree of proximity.
64. The value-expressive influence of reference groups is:
Correct : C. When someone buys a particular brand to enhance their image, and because they admire characteristics of people who use the bra
65. Parental yielding is when:
Correct : B. A parent is influenced by a child's request and 'surrenders'.
66. Cultural capital is:
Correct : C. The knowledge that is accumulated through upbringing and education, consisting of a set of distinctive tastes, skills, knowledge, and practices.
67. When companies try and create WOM around their brands, this is called:
Correct : B. Exogenous WOM
68. A teenager has lunch in McDonald's with her friends, even though she doesn't really like McDonald's and privately prefers to eat the food at Subway. This is an example of which of the following types of conformity?
Correct : C. Compliance
69. According to the EC consumer behavior model, personal characteristics and environmental
characteristics are classified as:
Correct : B. dependent variables
70. The major environmental variables influencing EC purchasing are:
Correct : A. Price, brand, frequency of purchase, and tangibility.
71. Pricing, technical support, and logistics support are several of the _______________ that
can be controlled by EC vendors and sellers
Correct : B. dependent variables
72. Because online buyer’s decisions depend on numerous independent and intervening variables, decisions made by customers are classified as:
Correct : D. decision variables
73. Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state, which occurs in the __________ stage of the EC purchase decision-making process.
Correct : B. information search
74. Marketing and advertising aplproaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:
Correct : B. The internet enabled companies to better communicate with customers and understand their needs and buying habits.
75. The core of the “new marketing model” consists of:
Correct : D. Customer relationships.
76. Personalization and user profiling strategies include each of the following EXCEPT:
Correct : B. Using questionnaires to collect information directly from the user.
77. The two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are:
Correct : B. Communication costs and filtering costs.
78. Issues related to trust in EC include all of the following EXCEPT:
Correct : C. Trust is particularly important in global EC transactions due to the difficulty of taking legal action in cases of a dispute or fra
79. Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, P&G:
Correct : A. Decided to add Internet research to its traditional marketing test model.
80. All of the following are correct about market research methods EXCEPT:
Correct : D. Market segmentation is done with the aid of tools such as data modeling and data warehousing.
81. Social class, lifestyle, personality, and activities are descriptors used in ___________
market segmentation.
Correct : D. Cognitive, affective, behavioral
82. According to Inmon, B2C clickstream data can reveal information each of the following EXCEPT:
Correct : B. What goods the customer examined but did not purchase.
83. Web analytics and mining tools and services:
Correct : A. Simply report which pages were clicked and how long a visitor stayed there.
84. Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___________.
Correct : A. Active web bugs
85. Internal records are an important source of information. Which of the following
are not deemed as internal records?
Correct : B. Competitor information.
86. Dunn and Bradstreet is the world's largest research organization that specializes in information management and marketing intelligence. Which is one of its largest subsidiaries that are focused upon the retail industry?
Correct : A. Nielsen.
87. There are various types of research designed to obtain different types of information. What type of research is used to define problems and suggest hypotheses?
Correct : B. Descriptive research.
88. Which of the following is not a defined use of marketing research?
Correct : D. To justify previous marketing decisions.
89. Which of the following is not a sales forecasting method?
Correct : B. Binomial regression.
90. What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods.
Correct : B. Qualitative research.
91. What type of research would be appropriate in the following situation? A college or university bookshop wants to get some insights into how students feel about the shop's merchandise, prices and service.
Correct : D. Focus groups.
92. What type of research would be appropriate in the following situation?
L'Oreal wants to determine whether a new line of deodorants for teenagers will be profitable
Correct : B. Mixed methodology.
93. Why is market research an essential tool for the marketing manager?
Correct : D. Define and locate market segments.
94. __________________________ require either major change in an area of behavior that is relatively unimportant to the individual or a minor change in an area of behavior that is very important to the user.
Correct : B. Dynamically continuous innovations
95. Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
Correct : D. Relative Advantage
96. Being the first firm to market a product successfully in an emerging market often leads to what is called the _____________________.
Correct : B. Pioneering Advantage
97. The __________________ of an innovation refers to the extent to which the innovation is consistent with present needs, motives, values, beliefs, and behaviors.
Correct : D. Compatibility
98. _______________________ or consumers' ability to try out an innovation without incurring risk to valued resources (financial, esteem, status, time, information), is another factor critical to successful diffusion of innovations.
Correct : A. Trialability
99. The ________________ refers to the spread of an innovation from its creative source
across space and time.
Correct : B. Diffusion Process
100. By ___________________, we mean a preference for existing, familiar products, and behaviors over novel ones.