1. __________provides solution for directed graph problems.
Correct : C. PageRank
2. Eigenvector centrality defined for ____________ graphs
Correct : C. both
3. ________centrality considers how important nodes are in connecting other nodes.
Correct : B. Betweenness
4. Which centrality can not be generalized for group of nodes.
Correct : D. Katz
5. Transitivity and reciprocity are used in ____________networks.
Correct : A. Directed
6. When edges (v1; v2) and (v2; v3) are formed,if (v3; v1) is also formed, it is ____________
Correct : B. Transitivity
7. A transitive behavior needs at least___________edges.
Correct : B. three
8. ___________clustering is computed for the network
Correct : A. global
9. The clustering coeficient analyzes transitivity in an ____________ graph
Correct : B. undirected
10. __________Clustering estimates how strongly neighbors of a node are themselves connected
Correct : B. local
11. Reciprocity is a simplified version of ____________
Correct : C. Transitivity
12. Social Balance Theory also known as ______________
Correct : B. structural balance theory
13. Social balance theory says friend/foe relationships are _________
Correct : A. consistent
14. Social status theory measures how consistent individuals are in assigning
status to their neighbors.
Correct : A. true
15. Similarity between two nodes can be computed by measuring their_____equivalence
Correct : C. structural
16. __________ centrality assumes that the node with the maximum degree is the
most central individual.
Correct : C. degree
17. ___________behavior emerges when a population of individuals behave in a similar way
Correct : A. Collective
18. When discussing individual behavior, Our focus is on _______ individuals
Correct : B. one
19. Following are types of individual behaviour.
Correct : D. All above
20. User-_______ behaviour is content generation
Correct : C. Entity
21. Befriending is an example of ___________behaviour.
Correct : A. User-User
22. Communities are mostly______________
Correct : B. implicit
23. Individuals are inclined toward an activity when their_____are engaged in the same activity.
Correct : A. friends
24. Number of friends are ___________proportional to probability of joining community.
Correct : A. Directly
25. Number of friends of an individual in a community considered as
Correct : B. Class attribute
26. Posting a photo is an example of __________behaviour.
Correct : C. User-Entity
27. Decision tree learning is a __________algorithm
Correct : A. classification
28. To determine individuals joining ________and______algorithms are used.
Correct : A. classification, feature selection
29. Participating in group discussions is an example of __________behaviour.
Correct : B. User-Community
30. Granger Causality considers __________regression model
Correct : C. linear
31. Threshold and cascade models are used in ___________behaviour modelling,
Correct : B. individual
32. The more common neighbors that two nodes share, the more ______they are.
Correct : B. similar
33. The likelihood of a node that is a neighbor of either of a common neighbor is ____________
Correct : C. Jaccard Similarity
34. Posting messages online to support a cause is an example of _________ behaviour.
Correct : D. collective
35. If two individuals share a neighbor and that neighbor is a rare neighbor then similarity is
Correct : C. Adamic-Adar similarity
36. Preferential Attachment is Nodes of higher degree have a ______chance of getting connected to incoming nodes
Correct : D. higher
37. ______ is the expected number of random walk steps needed to reach y starting from x 𝑥.
Correct : B. Hitting time
38. A smaller hitting time implies a ____ similarity
Correct : A. higher
39. ___________denotes number of paths of length l between x and y,
Correct : A. Katz Measure
40. Collective Behavior is often ___________
Correct : A. spontaneous and unplanned
41. Collective Behavior was first defined by sociologist______
Correct : B. Robert Park
42. ___________ is when any user who is a member of two sites s1 and s2 at time ti and is only a member of s2 at time tj > ti.
Correct : A. Site Migration
43. Twitter is a _____________service.
Correct : B. Microblgging
44. Twitter has popularized the use of___________
Correct : C. hashtags
45. _____ refers to breaking down a stream of texts into parts such as words, phrases, symbols.
Correct : A. Tokenization
46. _______ is with a simple point-and-click interface and could be used to collect data from the web.
Correct : A. Visual scraper
47. ________ community come into existence when members share common interests without having clear and strong connections
Correct : C. implicit
48. Dynamic maps can be used to extract __________data
Correct : B. geographical
49. The_________ tool is another great option to extract data on Facebook
Correct : A. web scraping
50. which of following is not paid Facebook Analytics tool
Correct : D. LikeAlyzer
51. ______community is when people with common interests and know exactly whether they belong to a community or not
Correct : A. explicit
52. Octoparse can be used for data extraction on
Correct : D. Facebook
53. __________features a web-based dashboard that shows real-time insights
Correct : B. Brand24
54. _____tracks Facebook, Twitter and YouTube, both for your pages and that of your competitors.
Correct : C. Social Bakers
55. which of following is paid Facebook Analytics tool
Correct : B. SoTrender
56. ________is another tool that offers a more complete social analysis than just Facebook, also including Twitter, YouTube, Instagram, Pinterest and LinkedIn.
Correct : B. cyfe
57. ___________is the first free Facebook Analytics tool
Correct : C. Facebook insights
58. _______allows you to enter any Facebook page without authorization to measure and analyse its performance
Correct : A. LikeAlyzer
59. __________is not a Facebook Analytics tool.
Correct : C. cyfe
60. Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, but it has a free tool for_________ analytics.
Correct : A. Facebook
61. Python library to connect to Twitter’s API called ________
Correct : B. Tweepy
62. Twitter API result is in a__________ format
Correct : C. JSON
63. All data we gather from Twitter is written in ____________ format
Correct : A. CSV
64. Mining social web is transforming curiosity into __________
Correct : B. insights
65. Twitter allows people to communicate with ________characters messages
Correct : A. 140
66. _____________do not require mutual acceptance of a connection between users.
Correct : B. Twitter
67. Calculating simple frequencies applied to unstructured text(tweets) called as ___________
Correct : A. lexical diversity
68. Which are offline generated social media data sources?
Correct : D. Both a and b
69. The two ways of data gathering in social media analytics are and .
Correct : A. API ; web crawling
70. The total number of people who see your content is content is termed as .
Correct : B. reach
71. Which platform uses the Graph API as the primary way to get data into and out of the platform?
Correct : A. Facebook
72. What is amplification in social media metrics?
Correct : D. Total number of Shares or Clicks Per Post (or Video)
73. Which are the types of visualization in social networks?
Correct : C. structural, semantic, temporal and statistical
74. Which are the different layout mechanisms used for visualization of social networks?
Correct : D. All of the above
75. Which are the most common data mining applications related to social networking sites?
Correct : D. Both a and c
76. What is/are the input(s) to k-means clustering?
Correct : D. All of the above
77. Which measure ranks nodes with more connections higher in terms of centrality?
Correct : B. Degree Centrality
78. What is used for measuring and analyzing transitivity?
Correct : D. Both a and b
79. What defines a centrality measure for the nodes (webpages) in this web-graph?
Correct : C. PageRank
80. In , two nodes are considered similar when they share neighborhoods.
Correct : A. structural equivalence
81. In , nodes are similar when their neighborhoods are similar.
Correct : C. regular equivalence
82. Which type of centrality generalizes degree centrality and considers individuals who know many important nodes as central?
Correct : A. Eigenvector Centrality
83. Users exhibit different behaviors on social media: and .
Correct : A. Individual behavior; Collective behavior
84. Individual online behavior is classified into how many categories?
Correct : B. 3
85. What are the categories of Individual Behavior?
Correct : C. User-User Behavior, User-Community Behavior and User- Entity Behavior
86. In Individual behavior, User-User Bahevior is the behavior individuals exhibit with respect to other
Correct : D. individuals
87. In Individual behavior, the target of User-Community behavior is
Correct : B. community
88. In Individual behavior, the target of User-Entity behavior is
Correct : C. entity in social media
89. What is Individual Behavior Analysis?
Correct : A. It helps to understand how different factors affect indivdual behaviors observed online.
90. Which type of analysis is used for analyzing content?
Correct : D. Text analysis
91. Users often join different communities in social media; the act of becoming a community member is an example of
Correct : B. User-Community Behavior
92. Which are the steps used to perform behavioral analysis?
Correct : C. An observable behavior, Features, Feature-Behavior Association and Evaluation Strategy
93. A well-known causality detection technique is
Correct : A. Granger causality
94. Which are the models of individual behavior used in Individual Behavior Modeling?
Correct : C. Threshold models, Cascade Models
95. When a behavior diffuses in a network, such as the behavior of individuals buying a product and referring it to others, one can use models.
Correct : A. threshold
96. Which are the Node Neighborhood-Based Methods used for computing the similarity between two nodes?
Correct : D. All of the above
97. Which are the methods based on paths between nodes that are used to calculate similarity?
Correct : D. All of the above
98. Which are the types of migration that take place in social media sites?
Correct : C. Both a and b
99. Collective Behavior Modelling can be performed via models, and
Correct : C. network
100. Which are the features that can be considered for User Migration in social media?
Correct : B. user activity on one site, user network size, and user rank