Quiznetik

Tourism Marketing | Set 1

1. Tourism Marketing has a dominant role of ____________?

Correct : D. Intermediaries

2. One tourism product is a combination of different products from different manufacturers. It is commonly known as ?

Correct : C. Multiplicity of producers

3. 4 P’s of marketing 1.Place 2.Price 3.Promotion 4.__________

Correct : B. Product

4. Tourism Marketing is an instrument to lift up the standard of living of ____________ population?

Correct : B. Host population

5. Tourism is having highly ____________ demand ?

Correct : D. Unstable demand

6. What is marketing depreciation?

Correct : B. Demand is less than production

7. ‘Marketing boom’ means?

Correct : B. Production is less than demand

8. Marketing stabilizes the ____________ conditions?

Correct : B. Economic conditions

9. Societal Marketing is focusing on?

Correct : A. Society wellbeing

10. What is CRM?

Correct : C. Customer Relation Management

11. Advertisement is one of the ____________ in marketing

Correct : D. Promotional tool

12. Select the 1st procedure of market research?

Correct : A. Identification of the problem

13. Which segmentation is generally international companies prefer?

Correct : A. Geographical

14. Demographic segmentation is conducting on the basis of ?

Correct : B. Study of people

15. Geographical segmentation is on the basis of _______________?

Correct : A. Market distance

16. Behavioral segmentation is on the basis of _______________?

Correct : C. Behavioral variables

17. Psychological segmentation is on the basis of _______________?

Correct : B. Psychological factors

18. Which one is not the element of market planning?

Correct : D. People

19. Fill in the blank with suitable option? 1. People 2.Packaging 3.Physical evidence 4.__________

Correct : A. Process

20. After decline stage a product can undergo for _______________?

Correct : A. New product development

21. 1st stage of new product development is _______________?

Correct : C. Generating product ideas

22. Which is the correct arrangement of product life cycle?

Correct : D. Product development stage, Introduction stage, Growth stage, Saturation stage, Decline stage

23. Write the full form of PLC?

Correct : B. Product Life Cycle

24. According to PLC, the rate of sales at Development stage will be ?

Correct : A. Nil

25. As per PLC, the rate of sales at Introduction stage is ?

Correct : B. Low sales

26. As per PLC, the rate of sales at Growth stage is ?

Correct : A. Gradually increasing

27. As per PLC, sales at Saturation stage would be?

Correct : A. Peak sales

28. As per PLC, cost of product at Development stage?

Correct : A. Very high

29. As per PLC, the product cost at the rate of Introduction stage must be ?

Correct : B. High cost per customers

30. As the information from PLC, the product cost at the rate of Growth stage will be ?

Correct : C. Average cost

31. As per PLC, cost of product at the rate of Saturation stage can be ?

Correct : A. Low cost

32. As per PLC, profit for a firm at Introduction stage will be?

Correct : B. Less profit

33. Tour operation in marketing is a _______________ mix?

Correct : B. Place mix

34. Personal selling in tourism is one of the _______________ mix?

Correct : C. Promotion mix

35. Which is not included in product mix?

Correct : D. Sponsership

36. Which is not included in price mix?

Correct : A. Adds

37. Tourism clubs included in _______________ mix?

Correct : B. Place mix

38. As per PLC, the profit of a firm at the rate of Growth stage would be ?

Correct : A. Increasing

39. From the below options which suits for promotion?

Correct : C. Outdoor selling

40. From the options which suits for place mix?

Correct : C. Reservation systems

41. In new product development which stage is known as preparation stage?

Correct : D. Product development stage

42. Marketing activity starts with?

Correct : B. Customers

43. Marketing activity ends with?

Correct : A. Customers

44. Marketing is _________ driven?

Correct : D. Value driven

45. Marketing takes place well before and after _________?

Correct : A. Production

46. Marketing is _________ oriented?

Correct : B. Customer

47. What is the relation between production and consumption about tourism product?

Correct : A. Interrelated

48. Sales forecast means?

Correct : C. Study of future

49. PLC explain that competitions at maturity stage is?

Correct : A. Lot

50. PLC tells that the customers for a product at the rate of its Decline stage will be?

Correct : D. Very less

51. PLC defines that profit at introduction stage is?

Correct : A. Rising profit

52. As per the information from PLC profit at growth stage is ?

Correct : B. Rising profit

53. PLC explains that profit at maturity stage is ?

Correct : C. Less profit

54. As per the PLC competitors at development or growth stage would be?

Correct : C. Growing numbers

55. PLC tells that the customers at development/growth stage would be?

Correct : A. No customers

56. PLC explains that competitors at introduction stage is ?

Correct : A. Lot of competitors

57. Product is an amalgum of _________?

Correct : C. Goods and services

58. Deciding in advance is commonly known as _________?

Correct : A. Planning

59. What is the process of dividing a total market into different groups ?

Correct : C. Market segmentation

60. When there is only one intermediary between producer and consumer, it is known as ________________ ?

Correct : A. 1-Level

61. PLC explains that customers at introduction stage is ?

Correct : C. Innovators

62. Where there is 2 intermediary between producer and customer ,it is known as _____________?

Correct : A. 2-level

63. PLC explains that customers at growth stage is ?

Correct : B. Increasing customers

64. When there is no intermediary between producer and customer, it is known as _____________?

Correct : A. 0-level

65. Production concept is otherwise known as ?

Correct : D. Manufacturing concept

66. Societal concept in marketing focus on ?

Correct : A. Society wellbeing

67. In tourism industry and tourism marketing, travel agent is known as ?

Correct : C. Intermediaries

68. Marketing mix is considered as one of the _____________ in marketing?

Correct : A. Factor affecting pricing

69. Setting lower price for a product is a good marketing tool for?

Correct : C. Preventing competition

70. what are the different types of factors affecting pricing ?

Correct : D. Internal and external

71. which is the controllable factors affecting pricing?

Correct : A. Internal

72. which is the non controllable factor affecting pricing?

Correct : B. External

73. Market skimming price is starting with a ________________ price?

Correct : A. High price

74. Market penetrating price is starting with a ________________ price?

Correct : B. Low price

75. The 1st aim of a firm is to ?

Correct : B. Image

76. Distribution channels are mainly classified in to?

Correct : D. 5

77. The Direct distribution of a product in market comes under ________________ channel?

Correct : C. Direct level

78. Education, family size, religion etc comes under________________ type of segmentation?

Correct : A. Demographic segmentation

79. There are mainly ________________classes of people in a market?

Correct : A. 3

80. Which period is called adverse period of marketing?

Correct : B. Market depreciation

81. User status is a factor comes under________________ type of segmentation?

Correct : C. Behavioral segmentation

82. Which one is the larger concept in marketing?

Correct : B. Marketing concept

83. Which kind of research it is, when it focuses the customers?

Correct : C. Consumer research

84. Which kind of research it is, when it focuses product?

Correct : A. Product research

85. Objectives of company is an________________ factor affecting pricing?

Correct : A. Internal

86. Pricing is actually done by________________?

Correct : A. Lower level management

87. The process of dividing a total market into different ________________ groups is called market segmentation?

Correct : A. Buyers groups

88. The process of dividing a total market into different buyers group is called____________?

Correct : A. Market segmentation

89. Marketing research is a tool to reduce____________?

Correct : B. Competition

90. Market research saves ____________ of people engaging in marketing operation?

Correct : A. Energy and time

91. Physical evidence in additional 4 P’s explains the____________?

Correct : C. Design aesthetics

92. Market testing is otherwise known as?

Correct : B. Test marketing

93. A product concept is an elaborated version of ____________?

Correct : A. Idea expressed

94. Introduction stage is otherwise known as ?

Correct : A. Launching stage

95. ____________ is the core stage of PLC?

Correct : C. Growth stage

96. From the below list which one is small concept?

Correct : B. Selling concept

97. In selling company achieve profit through?

Correct : B. Selling volume

98. In marketing company achieve profit through?

Correct : D. Customer satisfaction

99. Marketing concept focus on ____________?

Correct : C. Needs and wants of customer

100. When promotional expenses increasing the price will ____________?

Correct : A. Increase