1. The word brief (from the Latin “brevis”) means:
Correct : C. Short
2. This type of lead tells the audience vital details of the story immediately and are usually used for breaking news.
Correct : A. Hard Lead
3. Which of the following is the function of a Left Brain__________?
Correct : A. Specialize in Text
4. The most popular social media platform for magazine media is…
Correct : A. Facebook
5. How long should the incubation period should be?
Correct : B. Unspecified
6. The attributes of senior citizens are
Correct : C. Special needs
7. One of the type of TV ads that have a function to share the important information or case from the institution to the public is called ?
Correct : B. Public Service Ad
8. What is the different between Spot and Promo Ads ?
Correct : A. Spot is the type of TV ad that has a commercial purpose & mostly has a short duration and Promo Ad is the type of TV ad that consist of program or event teaser & not aiming to sell some product or service.
9. Unfair judgement of people based on looks, belief, or ethnic background.
Correct : C. Stereotype
10. An advertising brief is a:
Correct : B. Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them.
11. Copywriting, Illustration and.... Are the three activities of creativity in advertisement.
Correct : C. Taglines
12. If we make a creative brief, it must be contain by several things, except
Correct : D. Body Copy
13. According to the format approach, there is a radio ad copy that have a function to describing some information and usually used for public service ads. What is the name of that radio ad copy?
Correct : D. Educational
14. A storyboard for TV Ads must be consist by several things, except
Correct : D. Target Audience
15. In advertising, copy refers to the:
Correct : C. Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad.
16. A simple definition is that creativity is:
Correct : D. The ability to think, imagine or invent something new
17. What is the meaning of “Built In” in TV Ads ?
Correct : B. An advertisement that fills a portion of a segment in a TV program and usually equipped with some demo or tutorial to using the product.
18. The steps an artist takes to create a work of art is
Correct : B. the creative process.
19. The opening line of a story that has the most important information is called....
Correct : D. The Lead
20. When you have a big story with a lot of elements, its best to use ___________________ to plan your story.
Correct : C. The Maestro Method
21. The Power of Associations:
Correct : C. The most basic way to make people care is to form an association between something they don't care about and something they do.
22. What is In-Up-Down-Out means ?
Correct : C. The music in radio ad goes into standard volume and then decreases, and disappears
23. People who identify as left-brain thinkers
Correct : A. Might feel that they have strong math and logic skills
24. Those who profess to be right-brain thinkers
Correct : B. Feel that their talents are more on the creative side of things.
25. How do salesman create clear, concise and compelling conversation?
Correct : D. a good listeners, calm, each story trimmed to excess, and create bonding with customers
26. The purpose of marketing brief is:
Correct : C. To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers.
27. why is it important to create interesting headline?
Correct : A. to persuade your customers
28. From these four ad copies, which ad copy that use "Message about distribution" strategy?
Correct : A. Now Starbucks has an online order feature! Download the Starbucks application and order your favorite menus with one easy click!
29. The process of adapting a message from one language to another while maintaining its intent, style, tone and context is termed as:
Correct : B. Trans creativity
30. A customer avatar is an __________ of a specific individual who represents the target of your _______
Correct : D. imaginative story; marketing efforts
31. USP means:
Correct : A. Unique selling proposition
32. An important part of creative strategy is determining the central theme that will become the __________of the ad campaign.
Correct : A. Major selling idea
33. Unexpectedness:
Correct : D. We need to violate people's expectations.
34. What are some of the aspects you might want to consider in writing persuasive text?
Correct : A. What I’ve got for you and What it’s going to do for you
35. Connectedness is:
Correct : C. When you make sure your target market can identify themselves with the ad.
36. Who is the main target audience of the Tide advert?
Correct : D. newly married females with young families
37. Creative people:
Correct : B. work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works
38. Which color does work best with children's products ?
Correct : B. purple
39. __________ is seen as the most global segment as it is felt that they show amazing similarities in taste, interest, language, attitude, music, fashion, films and technology for global culture.
Correct : C. Youth
40. Like a good neighbor, ___________ is there.
Correct : D. State Farm
41. Just do it!
Correct : A. Nike
42. Strong enough for a man, made for a woman.
Correct : B. Secret
43. Melt in your mouth, not in your hand.
Correct : B. M & M's
44. Snap, crackle, pop.
Correct : D. Rice Crispies
45. When you care enough to send the very best.
Correct : C. Hallmark
46. Zoom. Zoom. Zoom.
Correct : A. Mazda
47. Maybe she's born with it, maybe it's _________.
Correct : C. Maybelline
48. Betcha can't eat just one.
Correct : A. Lay's
49. Eat fresh.
Correct : B. Subway
50. There are some things money can't buy, for everything else there's ______.
Correct : C. Mastercard
51. Who will be the celebrity endorsing the bike Suzuki Hayate ?
Correct : A. Salman Khan
52. Who has launched a special Tendulkar edition of a drink to honour Tendulkar 100th century ?
Correct : C. Coca Cola
53. Pick the cricketer who was nick named Jammy because his father worked for Kissan Jams.
Correct : B. Rahul Dravid
54. For tv commercial of which brand has Dhanush sung and written a jingle for Sachin Tendulkar ?
Correct : A. Boost
55. "Positively Different."
Correct : D. Standard Insurance Company Limited.
56. "We know your game"
Correct : B. Star Sports
57. Which brand of water filter provided water to all the visitors of the Kumbh Mela ?
Correct : A. Tata Swach
58. "Mummygiri nahin chalegi"
Correct : D. Tang
59. Who is the brand ambassador for "NOKIA"?
Correct : C. SRK
60. Who is the brand ambassador for "Delhi Daredevils"?
Correct : A. Akshay Kumar
61. Who is the brand ambassador for "Slice"?
Correct : A. Katrina Kaif
62. Who is the brand ambassador for "Provogue"?
Correct : B. Hritik Roshan
63. Sachin Tendulkar is the brand ambassador for which brand?
Correct : C. ICC Cricket World Cup 2015
64. Virat Kohli is the brand ambassador for which brand?
Correct : D. Toyota
65. Kareena Kapoor is a brand ambassador for which brand?
Correct : C. Lux
66. Who is the brand ambassador for "Vivo"?
Correct : B. Sara Ali Khan
67. Pick a brand that Akshay Kumar is not a brand ambassador for
Correct : C. Pulse Polio Campaign
68. Pick a brand that Saif Ali Khan is not a brand ambassador for
Correct : D. Airtel
69. Pick a brand that M. S. Dhoni is not a brand ambassador for
Correct : B. Garnier Men's Facewash
70. Which of the following actor is not associated with "Swachh Bharat Mission Campaign"?
Correct : A. Twinkle Khanna
71. Who is the brand ambassador for the 'Beti Bachao, Beti Padhao' Yojana?
Correct : A. Sakshi Malik
72. Who is the brand ambassador of "Skill India"?
Correct : D. Anushka Sharma
73. Who is the brand ambassador of "SportsAdda"?
Correct : C. Brett Lee
74. Which artist is associated with the "Bharat Ki Lakshmi" initiative by PM Narendra Modi?
Correct : B. Deepika Padukone
75. Pick a brand that Mary Kom is not a brand ambassador for
Correct : A. Assam Tourism
76. Who is not a brand ambassador for "Kalyan Jewellers"?
Correct : D. Sara Ali Khan
77. "Software powers the Internet."
Correct : C. Oracle
78. "Slightly ahead of its time."
Correct : D. Panasonic
79. "Sense and Simplicity"
Correct : A. PHILLIPS
80. "The name you can bank upon."
Correct : B. Punjab National Bank
81. "Growing and Protecting your wealth"
Correct : A. Prudential Insurance Company
82. "Get back to business."
Correct : A. Quickbooks
83. "Growth is life"
Correct : A. Reliance industries Limited
84. "Emotionally yours."
Correct : C. Sahara
85. "Everyone's Invited or Its hard to Imagine"
Correct : B. Samsung
86. "Born in Japan Entertaining The World"
Correct : C. Sansui
87. "With you all the way."
Correct : A. SBI
88. "Welcome to a Cashless World."
Correct : C. SBI DEBIT CARD
89. "Obsessed with Quality since 1897."
Correct : B. Skoda
90. "Like. No.Other."
Correct : C. Sony
91. "Your Right Partner"
Correct : D. Standard Chartered Bank
92. Which was a system of licenses and regulations that one need to follow in order to set up a business in India between 1947-1991 ?
Correct : B. License Raj
93. Which trade and economy policy that advocates to replace foreign products with domestic products?
Correct : C. Import Substitution
94. Which is an organisation of more than 180 countries working for monetary co-operation, trade and financial stability globally?
Correct : A. International Monetary Fund
95. Who is The Father of New Economic Policy (NEP) of India?
Correct : D. Manmohan Singh
96. Which factor government need to consider if income is less than the expenses?
Correct : B. Fiscal deficit
97. Which is one of the exit policy?
Correct : A. Voluntary Retirement Scheme
98. Status of print media during post-independence is
Correct : D. Industry started more creative advertising along with factual advertising
99. TRAI full form is
Correct : C. Telecom Regulatory Authority of India
100. Full form of ASCI is
Correct : D. Advertising Standards Council of India