2. In brand identity - Brand as a product example is
Correct : A. Toberlone -
3. Select the correct position - Coke @Rs 10
Correct : C. Price and Quality
4. Positioning by use or application brand example
Correct : B. Godrej hair dye - Kato Kholo Lagao
5. Positioning a product by associating it with a particular user or group of users is called.
Correct : D. Positioning by product user
6. Which of the following is not an attribute ofBig-5 theory.
Correct : C. Brand
7. It associates a product with someone other than the principal producer.
Correct : A. Co-branding
8. Pepsi Blue in 2003 during cricket world cup is known as _____.
Correct : D. Ad-hoc
9. Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is
Correct : A. Moving the brand up
10. Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is
Correct : B. Moving the brand down
11. _______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand.
Correct : B. Line Extension
12. Rin ,Wheel and Surf Excel from Unilever the brand strategy is:
Correct : A. Multi Branding
13. The main reason to adopt multiple branding strategy is to pursue_______
Correct : B. Multiple brand segments
14. ______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.
Correct : A. Proud Mix
15. Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed
Correct : C. Xeorx
16. Most corporate go through short term pressures. This has been opined by Sony's Founder________
Correct : A. Akio Morito
17. How many brand building guidelines are there ?
Correct : D. Ten
18. One of the brand building guidelines is to continue _________ even when the financial goals are not being net.
Correct : A. Investing in brands
19. Despite this massive set back, they kept the cord live with their consumers. A series of videos with hashtags WEMISSYOUTOO were launched by the well known brand
Correct : C. Maggi
20. Brand awareness may exist in three levels: Brand Recognition________ and Top of the Mind
Correct : A. Brand recall
21. On the fourth level these groups are have emotional feeling attachment towards the brand. The consider the brand as
Correct : C. Friend
22. Coordinate brand building activities across diverse media option does not include
Correct : D. market research
23. __________________are concerned with creating a lasting impression among consumers and improving product sales and market share.