1. Federation of Indian Chambers of Commerce and Industry formed in
Correct : A. 1927
2. Broadcast media consists of
Correct : B. Television
3. Information Technology Act was enacted in
Correct : B. 2000
4. Press Council of India was set up in
Correct : C. 1954
5. Advertising Agencies Association of India was formed in
Correct : A. 1945
6. Cable Television Network Rules was established in
Correct : D. 1994
7. All the offences under FEMA are considered as which of the following type?
Correct : A. Civil offence
8. Which of the following correctly defines India’s foreign exchange rate system?
Correct : C. Managed float
9. VAT was introduced to replace which tax?
Correct : B. Sales tax
10. What was the one major proposal of the new industrial policy(1991)?
Correct : D. Abolition of industrial licensing except six industries
11. Laissez-faire policy in that policy in which
Correct : C. There is no intervention by the state in the function of the economy
12. Privatization of public sector undertakings by selling of parts of the equity of the PSUg to the private sector is known as……………
Correct : A. Disinvestment
13. What was the one major proposal of new industrial policy (1991)?
Correct : D. Abolition of Industrial licensing except for six industries
14. The most common form of investments by MNCs in countries around the world is to:
Correct : C. Form partnerships with local companies
15. Which of the following Indian industries has been hit hard by globalisation:
Correct : B. Toy making
16. Which of the following organisation lays stress on liberalisation of foreign trade and foreign investment:
Correct : D. WTO
17. Special Economic Zones do not have to pay taxes for an initial period of:
Correct : B. 5 years
18. Which of these was not a change brought about by liberalization?
Correct : D. Cuts in media spending
19. After liberalization consumers have become more
Correct : A. Adventurous and demanding
20. Present day consumers are more inclined for
Correct : A. Brand image
21. Effective marketing includes
Correct : A. After sales service
22. Emerging service sector contributed to creation of
Correct : B. Jobs
23. Which of this is a factor for increased innovation and research?
Correct : B. Advertising
24. Liberalisation boosted Indian advertising by
Correct : A. Creating competition in the market
25. Advertising changed lifestyles by creating
Correct : B. Aspirations
26. ____ defined global advertising as “international ads which are addressed to multicultural audiences”
Correct : A. Dozmal & kernan (1993,p.1)
27. Digital media & advertising will overtake ____
Correct : A. Broadcast advertising
28. Political environment determines _______
Correct : A. The policies & trade relations of any country
29. Cvd stands for ___
Correct : A. Cultural value difference
30. Environmental analysis includes ____
Correct : B. Geogrpahical,economical,political
31. Brand dove ads are example of ___ ads
Correct : A. Personalised
32. “Think Globally, Act Locally” is a global advertising strategies and local advertising programs under ______________________ of international marketing decision.
Correct : D. Typical responses
33. In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___
Correct : C. Legal environment
34. Advertising is generally criticized because the cost involved in making ads are generally__________________
Correct : A. High
35. Which of the following brand is an Indian brand
Correct : C. Tata
36. Full form of USP
Correct : B. Unique selling proposition
37. Mass culture is also known as :
Correct : B. Popular culture
38. Which P stands for Marketer's budget
Correct : C. Purse Strings
39. One P ethically groups need to follow
Correct : B. Policy
40. Culture means:
Correct : D. Set of values, beliefs and customs
41. Which are the additional 5 P’s of Social Marketing?
Correct : A. Policy, Politics, Partnership, Public, Purse strings
42. In Social Marketing, the Price should not be too ____ and too _____.
Correct : A. High, Low
43. One of the basic and important aspects to be considered in the product element of social marketing is:
Correct : A. Research
44. In the promotion of a social marketing programme one of the important elements that can have a long standing effect is :
Correct : B. Slogan
45. An event of creating awareness about global warming and importance of tree plantation done by any company is a part of:
Correct : C. Social Marketing
46. To gain ease of access to a remote village and more convenience in conducting a social marketing event one has to forge well:
Correct : A. Partnership
47. The criticism of advertising is advertising can make ____ and ____ effect on the society.
Correct : A. Positive and negative
48. ____ is known as approach of advertisement.
Correct : A. Appeal
49. Which of the following reason for that advertising is criticized for?
Correct : D. Advertising on stereotyping women
50. Which of the following reason for that advertising is criticized for?
Correct : A. Comment of ethnic minority
51. Women in Advertising in India are portrayed as ______over the decades.
Correct : C. traditional and stereo typical
52. Sania Mirza and P.V. Sindhu in the advertising indicates that ____ in advertising.
Correct : A. Breaking stereotype
53. Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________
Correct : A. Childhood Obesity.
54. The advertisement made on century plywood & Honda Mobilo depicts ______
Correct : A. Example of Independent senior citizens.
55. ______________ is something that is done intentionally for a purpose & going beyond expectations of viewer.
Correct : D. Extreme Advertisement
56. _______Advertising tries to overlook in a way defies the social norm & culture of the region.
Correct : D. Extreme & Controversial Advertising.
57. Katrina Kaif’s Commercial of slice became famous because of her subtle seductive act in the advertisement which was known as __________
Correct : B. Aamsutra.
58. Usually in Indian advertisement women are shown as _______________
Correct : A. Childlike & Submissive.
59. The advertisement like Gillet & old spice for males & santoor or fair & lovely for females are examples of ______
Correct : A. Gender Bias.
60. _______________ refers to the paid for messages that attempts to transfer symbols into commodities to increase the possibilities of its purchase.
Correct : A. Advertising
61. Advertising is almost always briefer than instances of ____________ culture.
Correct : B. Popular
62. Popular culture and __________________share the use of same mass media method.
Correct : A. Advertising
63. Ads presumably have an effect on the values and lifestyles of ____________.
Correct : C. Society
64. ________has an impact on people that can be negative as well as positive.
Correct : C. Advertising
65. Advertising has played a valuable role to encourage recycling, energy conservation and much ecologically _____________behaviour.
Correct : C. Positive
66. More of the people from the richest to the poor will participate in the world’s wealth through _________trading.
Correct : C. Global
67. The emerging global economy will bring us into worldwide competition with significant _________________for both marketers and consumers.
Correct : A. Advantages
68. ______________ advertising is the communication either supporting or opposing a candidate for the nomination to an office.
Correct : C. Political
69. The 2014 BJP campaign was effective, the slogan used was:
Correct : A. Acche Din aane wale hai
70. ____________ Advertising deals with domestic market that includes families and individuals.
Correct : B. Consumer
71. The ____________ is the link between the wholesaler and consumer.
Correct : C. Retailer
72. Industrial advertising is _______________
Correct : A. Factual
73. Major changes have taken place in financial advertising due to ________________
Correct : C. Liberalization Policy
74. ____________ is one of the example campaigns of Industrial Advertising
Correct : D. Skill India
75. Consumer advertising is advertising that is directed and future for domestic markets such as_____
Correct : A. Individuals and families
76. Advertising a public interest program has ____impact on society.
Correct : B. Positive social
77. The sale of any definite ____ is the not concern of retailer.
Correct : C. Brand
78. Industrial advertising is also known as____ advertising.
Correct : D. Business to business
79. ____advertising is to be done to create good company image in the minds of consumer and the general public.
Correct : B. Social responsibility advertising
80. Secured loan is one in which you get loan against an____ you possess.
Correct : C. Asset
81. Banks in India have ____types of deposit accounts.
Correct : B. Four
82. Open-Ended loans are loans in which you can take loans____
Correct : A. Several times
83. Using authentic a fact is _______advertising.
Correct : D. Evidence advertising
84. _____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
Correct : A. Online advertising
85. ______describes advertising in a medium such as a newspaper, magazine, or trade journal.
Correct : C. Press advertising
86. When advertising is made through newspapers, magazines, radio, TV programmes etc. so that people can get the message at home is known as______ advertising
Correct : A. Indoor
87. B2B social media marketing encourages_____
Correct : B. Promoters
88. The aim of retail advertiser differs from that of______
Correct : D. National advertiser
89. Outdoor advertising involves the use of _____
Correct : A. Sign and billboards
90. Which of the following is not type of loan advertised by Indian Financial Companies.
Correct : D. Tax loan
91. _____ is the example of Indian Government and Financial Advertising.
Correct : C. Pradhan Mantri Jan-Dhan Yojna
92. Electronic Media is also known as ____media
Correct : B. Broadcast
93. _____ is quite similar to booklet in physical make up except that it is larger and presents wider variety of items.
Correct : A. Catalogue
94. ____are attractively decorated to draw attention of people.
Correct : D. Window Display
95. Industrial Advertising caters to a _____________ target audience
Correct : C. niche
96. LIC advertisements are an example of ________________ advertising.
Correct : C. Financial
97. Disadvantages of Digital Marketing.
Correct : D. Privacy Issues
98. What is not true about digital marketing?
Correct : C. Digital marketing cannot be done online
99. It includes both paid search results and organic search results