Quiznetik

Advertising in Contemporary Society | Set 2

1. Which among the following is not an essential of advertising appeal?

Correct : C. It must be economical

2. The content and context of a message contained in an advertisement is called?

Correct : A. Ad copy

3. The large volume of advertising in a society is known as ____

Correct : A. Advertising clutter

4. It is criticized that advertising causes people to give too much importance to _______

Correct : B. Material goods

5. Showing the product in a picture as being bigger than it actually is an example of

Correct : A. Deception

6. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

Correct : B. Corporate Social Responsibility

7. Benetton ‘Unhate’ ad campaign, featuring world leaders kissing is a case of ____

Correct : A. Subliminal ads

8. Axe body spray ads are examples of _____

Correct : C. Obscene

9. Advertising is an important source of revenue to ____

Correct : C. Media

10. Advertisement aims at _________

Correct : D. Mass communication

11. ______ is a non-paid form of promotion

Correct : D. Publicity

12. ________ is the oral communication with potential buyers of a product with the intention of making a sale.

Correct : A. Personal Selling

13. AIDA stands for Awareness, ______, Desire and _____.

Correct : A. Interest; Action

14. A consumer contest is an example of _____.

Correct : C. Sales Promotion

15. The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as

Correct : A. Appeal

16. Handwritten posters in the 16th and the 17th century which are considered to be the forerunners of advertising are

Correct : B. Siquis

17. The _______________ is the foundation of any advertising or marketing campaign.

Correct : A. Research

18. Printed matter that runs over the edges of an outdoor board or a page leaving no margin is known as

Correct : A. Bleed

19. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.

Correct : D. Corporation

20. Palmer opened the first American advertising agency at________ in 1850

Correct : B. Philadelphia

21. Advertising is affected by ________ forces

Correct : A. PESTEL

22. Any device or word that identifies the origin of the product, the manufacturer details etc is known as

Correct : C. Trade Mark

23. Sponsorship belongs to the promotional tool to _________________.

Correct : B. Marketing

24. A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ________

Correct : B. Brand Promotion

25. For making advertisements more effective, the manufacturers improve _____________and launch new products.

Correct : A. Existing Products

26. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

Correct : A. Selecting Media

27. Advertising for __________________ is not allowed.

Correct : A. Cigarettes

28. Advertisement is a type of ________________________.

Correct : B. Indirect Marketing

29. From the perspective of sales, advertisements are required for

Correct : C. Increasing Sales

30. A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need

Correct : A. Functional

31. The process of translating thought into a symbolic form is known as ______________

Correct : D. Encoding

32. By definition, _______________ simply means that consumers come in contact with the marketer's message.

Correct : B. Exposure

33. At what stage of the PLC (Product Life Cycle) can a higher price usually be charged?

Correct : C. Growth

34. A marketing document that summarizes the current state of the marketplace as it relates to a specific brand.

Correct : C. Situation Analysis

35. "Marcom" stands for:

Correct : B. Advertising and Marketing Communication

36. Floor stands, shelf-talkers, dump bins, and door signs are types of what kind of advertising?

Correct : A. POP

37. ___________ is paid communication to promote a product, service, brand or cause through the media.

Correct : B. Advertising

38. Advertising is a form of.... intended to persuade an audience to purchase a product or services

Correct : A. Communication

39. I'm loving it.

Correct : C. McDonald's

40. Like a good neighbor, ___________ is there.

Correct : D. State Farm

41. Just do it!

Correct : A. Nike

42. Strong enough for a man, made for a woman.

Correct : B. Secret

43. Melt in your mouth, not in your hand.

Correct : B. M & M's

44. Snap, crackle, pop.

Correct : D. Rice Crispies

45. When you care enough to send the very best.

Correct : C. Hallmark

46. Zoom. Zoom. Zoom.

Correct : A. Mazda

47. Maybe she's born with it, maybe it's _________.

Correct : C. Maybelline

48. Betcha can't eat just one.

Correct : A. Lay's

49. Eat fresh.

Correct : B. Subway

50. There are some things money can't buy, for everything else there's ______.

Correct : C. Mastercard

51. Who will be the celebrity endorsing the bike Suzuki Hayate ?

Correct : A. Salman Khan

52. Who has launched a special Tendulkar edition of a drink to honour Tendulkar 100th century ?

Correct : C. Coca Cola

53. Pick the cricketer who was nick named Jammy because his father worked for Kissan Jams.

Correct : B. Rahul Dravid

54. For tv commercial of which brand has Dhanush sung and written a jingle for Sachin Tendulkar ?

Correct : A. Boost

55. "Positively Different."

Correct : D. Standard Insurance Company Limited.

56. "We know your game"

Correct : B. Star Sports

57. Which brand of water filter provided water to all the visitors of the Kumbh Mela ?

Correct : A. Tata Swach

58. "Mummygiri nahin chalegi"

Correct : D. Tang

59. Who is the brand ambassador for "NOKIA"?

Correct : C. SRK

60. Who is the brand ambassador for "Delhi Daredevils"?

Correct : A. Akshay Kumar

61. Who is the brand ambassador for "Slice"?

Correct : A. Katrina Kaif

62. Who is the brand ambassador for "Provogue"?

Correct : B. Hritik Roshan

63. Sachin Tendulkar is the brand ambassador for which brand?

Correct : C. ICC Cricket World Cup 2015

64. Virat Kohli is the brand ambassador for which brand?

Correct : D. Toyota

65. Kareena Kapoor is a brand ambassador for which brand?

Correct : C. Lux

66. Who is the brand ambassador for "Vivo"?

Correct : B. Sara Ali Khan

67. Pick a brand that Akshay Kumar is not a brand ambassador for

Correct : C. Pulse Polio Campaign

68. Pick a brand that Saif Ali Khan is not a brand ambassador for

Correct : D. Airtel

69. Pick a brand that M. S. Dhoni is not a brand ambassador for

Correct : B. Garnier Men's Facewash

70. Which of the following actor is not associated with "Swachh Bharat Mission Campaign"?

Correct : A. Twinkle Khanna

71. Who is the brand ambassador for the 'Beti Bachao, Beti Padhao' Yojana?

Correct : A. Sakshi Malik

72. Who is the brand ambassador of "Skill India"?

Correct : D. Anushka Sharma

73. Who is the brand ambassador of "SportsAdda"?

Correct : C. Brett Lee

74. Which artist is associated with the "Bharat Ki Lakshmi" initiative by PM Narendra Modi?

Correct : B. Deepika Padukone

75. Pick a brand that Mary Kom is not a brand ambassador for

Correct : A. Assam Tourism

76. Who is not a brand ambassador for "Kalyan Jewellers"?

Correct : D. Sara Ali Khan

77. "Software powers the Internet."

Correct : C. Oracle

78. "Slightly ahead of its time."

Correct : D. Panasonic

79. "Sense and Simplicity"

Correct : A. PHILLIPS

80. "The name you can bank upon."

Correct : B. Punjab National Bank

81. "Growing and Protecting your wealth"

Correct : A. Prudential Insurance Company

82. "Get back to business."

Correct : A. Quickbooks

83. "Growth is life"

Correct : A. Reliance industries Limited

84. "Emotionally yours."

Correct : C. Sahara

85. "Everyone's Invited or Its hard to Imagine"

Correct : B. Samsung

86. "Born in Japan Entertaining The World"

Correct : C. Sansui

87. "With you all the way."

Correct : A. SBI

88. "Welcome to a Cashless World."

Correct : C. SBI DEBIT CARD

89. "Obsessed with Quality since 1897."

Correct : B. Skoda

90. "Like. No.Other."

Correct : C. Sony

91. "Your Right Partner"

Correct : D. Standard Chartered Bank

92. Which was a system of licenses and regulations that one need to follow in order to set up a business in India between 1947-1991 ?

Correct : B. License Raj

93. Which trade and economy policy that advocates to replace foreign products with domestic products?

Correct : C. Import Substitution

94. Which is an organisation of more than 180 countries working for monetary co-operation, trade and financial stability globally?

Correct : A. International Monetary Fund

95. Who is The Father of New Economic Policy (NEP) of India?

Correct : D. Manmohan Singh

96. Which factor government need to consider if income is less than the expenses?

Correct : B. Fiscal deficit

97. Which is one of the exit policy?

Correct : A. Voluntary Retirement Scheme

98. Status of print media during post-independence is

Correct : D. Industry started more creative advertising along with factual advertising

99. TRAI full form is

Correct : C. Telecom Regulatory Authority of India

100. Full form of ASCI is

Correct : D. Advertising Standards Council of India