Principles and Practice of Direct Marketing | Set 1
1. _______ is a form of marketing that attempts to send its messages directly to consumers, without the use of intervening media.
2. Direct marketing is a form of marketing that attempts to send its messages directly to consumers, _______ media.
3. Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly.
4. Sending a birthday card to consumer is an example of ______.
5. Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects
6. Communications sent to invite customers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.
7. The _______framework was extensively used to support the direct marketing concept of the 1950s.
8. A _____is an item that is built or produced to satisfy the needs of a certain group of people, it can be tangible or intangible.
9. It refers referring to the channel by which a product or services is sold. _____
10. An essential ingredient to any service provision is the use of appropriate staff is known as _____.
11. This refers to the systems used to assist the organisation in delivering the service. ____.
12. ________is the element of the service mix which allows the consumer again to make judgments on the organisation.
13. E-marketing and online marketing is an example of _____ type of marketing.
14. ______could be regarded as the “ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.
15. Answer in one word: Three approaches in Direct marketing are- Stand-alone, Integrated and ___.
16. The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______.
17. One of the _______of direct marketing is effective only when all information about the individual customer is available.
18. ________ is a comprehensive approach for creating maintaining and expanding customer relationship.
19. One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process.
20. Direct Marketing is more ______ as compared to other marketing methods.
21. Which of the following aspects are of one to one marketing?
22. Which of the following aspects are of Mass marketing?
23. _____ is the process of selling related, an added item to a customer.
24. Three strategies of Relationship marketing are get found, get followed and ____.
25. Three stages of consumer lifecycle are_______, customer retention and customer development.