1. A statement about what an organization wants to become, which sets out an organization's future, is
referred to as:
Correct : D. Vision
2. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and
threats into opportunities, these are called:
Correct : C. Conversion strategies
3. This is something that at some time in the future may destabilize and/or reduce the potential
performance of the organization:
Correct : A. Threat
4. These objectives are often the most suitable when firms operate in a market dominated by a major
competitor and where their financial resources are limited:
Correct : A. Niche Objectives
5. An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting _____________
Correct : C. Cost leadership
6. Companies employ the elements of the _____ (product concept, target audience, advertising message,
and communications media) to devise strategies to achieve advertising objectives.
Correct : B. Creative mix
7. _____ refers to a method for scheduling media in which the airwaves (both cable and network TV
channels) are flooded to make it virtually impossible to miss the ads.