Quiznetik

Media Planning | Set 3

1. What is ABC?

Correct : C. Audit Bureau of circulation

2. A person (or group) who has control over what information is disseminated to the audience is known as:

Correct : A. Newscaster

3. The news of important public events appearing in the front sections of a newspaper, is called:

Correct : B. Hard-news

4. The famous communication Model SMCRE was devised by:

Correct : A. Schramm

5. media aims at reaching target audience .

Correct : A. large

6. UPI is the abbreviation of:

Correct : C. United Press International

7. Communication without words:

Correct : C. Non-Verbal communication

8. OB stands for:

Correct : A. Outside Broadcast

9. is a key to continued business success.

Correct : A. customer satisfaction

10. ----------------- in advertising. is a series of decisions involvin g the delivery of message to the targeted audience.

Correct : C. Media Planning

11. Every media plan begins with the--------------

Correct : B. market analysis

12. The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.

Correct : D. classification

13. ----------------- describes what you want the media plan to accomplish.

Correct : A. Media Objective

14. ---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.

Correct : B. Reach

15. ---------------refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.

Correct : A. Frequency

16. An effective media strategy requires a degree of ----------- _

Correct : C. flexibility

17. ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.

Correct : D. Media selection

18. The implementation of media plan requires ------- _

Correct : C. Media buying

19. Media Buying refers to buying ------ in the selected media.

Correct : D. time and space

20. …………is a way of describing audience based on factors such as age, gender, education level, town class, income etc.

Correct : A. Demographic

21. ------- is away of describing audience based on the their life style, attitudes, aspirations, habits etc.

Correct : B. Psycho graphics

22. Media--------- is a primary goal of advertising media planning and media buying.

Correct : B. efficiency

23. Scheduling in ----------------- can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.

Correct : C. waves

24. A magazine -------------- starts with its circulation and grows as original readers pass an issue along to other readers.

Correct : C. audience

25. The average magazine draws half of its revenue from ------- and half from circulation.

Correct : D. advertising

26. ----- -------is ahighly negotiable medium when it comes to pricing.

Correct : B. Radio

27. A large amount of ------------- advertising is for retailers, local businesses used for promotions.

Correct : C. radio

28. The ---------- should be the formal summation of the advertising task that the media planner will take on to a solution.

Correct : A. media brief

29. Companies are exploring the -------- for communicating their advertising message because of its several attractive features and advantages.

Correct : D. new media

30. The advertising industry is passing through a transition phase with the emergence of the------------ media.

Correct : B. online

31. New media is very cost-effective when compared to the traditional media and is highly-----------------

Correct : D. result-oriented

32. The ------------- is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

Correct : A. web

33. Digit al technology is changing the way------ relate to products and markets.

Correct : B. consumer

34. Cyber consumers are not ---------- _

Correct : C. homogeneous

35. Media ----------------- is a primary goal of advertising media planning and buying.

Correct : D. efficiency

36. Frequency of describes the number of times that your advertisement appears in the media.

Correct : D. D. insertion

37. . Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.

Correct : A. marketing

38. Advertisers use many factors other than the-------------in their media analyses and plans.

Correct : B. audience

39. ------ technology is changing the way consumers relate to products and markets.

Correct : C. Digital

40. Cyber consumers are not _

Correct : D. homogeneous

41. e-Tailingwill have to co-exist with --------- retailing.

Correct : B. traditional

42. ------- the appropriate market segment has become ever more imp ort ant when carrying out e-branding campaigns.

Correct : C. Targeting

43. Creating and securing a brand name in the physical world requires extensive marketing.-----------

Correct : A. Research

44. CAS stand for

Correct : A. Conditional access system

45. TRP stand for

Correct : D. television rating points

46. Radio rating services was conductede in

Correct : C. 2007

47. NTS stand for

Correct : A. national television study

48. Drugs and cosmetics act

Correct : A. 1940

49. IRS stands for

Correct : A. Indian readership survey

50. ____ Play important role in providing accurate data

Correct : A. ABC

51. Media planning begins with

Correct : B. market analysis

52. PCI stands for

Correct : A. press council of India

53. The PCI established

Correct : A. 1978

54. Member required for PCI

Correct : B. 28

55. ____ means tools used for advertisement .

Correct : A. Media

56. The term media is

Correct : A. plural

57. ORG stands for

Correct : A. operations research group

58. ICS stands for

Correct : A. international clipping services

59. Media ________ selects the best combination of media vehicles.

Correct : C. mix

60. There is no ______ on TV viewing time at home .

Correct : C. constraints

61. _____ Ads have short media life .

Correct : B. TV

62. _________ are owned media.

Correct : A. websites

63. ________ size compare various media classes .

Correct : C. audience

64. Media vehicle is a ______ program.

Correct : B. single

65. Newspapers are ______

Correct : B. seen

66. media is a most powerful tool of ______

Correct : C. communication

67. post buy deals with the question of ______

Correct : C. accountability

68. TV viewership in india has _____

Correct : C. multiplied

69. Costly brand enjoy higher _____

Correct : A. visibility

70. CARD rates are _____-

Correct : B. non uniform

71. _________ use external external comparison .

Correct : C. benchmarking

72. Solus readers are ______ to the publication .

Correct : A. loyal

73. Reach of newspaper is seen through _____

Correct : D. circulation

74. _______ tell us about domination of time slot

Correct : A. shares

75. Newspaper readership is

Correct : A. compulsion

76. Media strategy is based upon market _____.

Correct : A. Coverage

77. The _____ measures the sales strength of a brand in a particular area.

Correct : A. Brand Development Index

78. _____ advertising is a type of online advertising that comes in several forms including banner ads, rich media and more.

Correct : A. Display

79. The word Media came from the Latin word _____.

Correct : A. Middle

80. Currently ads are regulated by a non-statutory body _____.

Correct : A. Advertising Standards Council of India

81. _____ is a publication that mostly covers one main topic.

Correct : A. Newsletter

82. Television has been used as an advertising medium nearly since the day the device was introduced at the New York World's Fair in _____.

Correct : A. 1939

83. _____ refers to specific methods of media used by companies to deliver advertising messages to targeted customers.

Correct : A. Media vehicle

84. . _________ use external external comparison .

Correct : C. benchmarking

85. Cable Television Amendment Bill _____ mandates digitization of TV broadcasts pan India by 2014.

Correct : A. 2011

86. In _____ advertising messages are provided either with or without the consent of the mobile owner.

Correct : A. Push

87. ______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience.

Correct : C. Media Planning

88. The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.

Correct : D. classification

89. A magazines___________ starts with its circulation and grows as original readers pass an issue along to other readers.

Correct : C. audience

90. The ______________ should be the formal summation of the advertising task that the media planner will take on to a solution.

Correct : A. media brief

91. The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

Correct : A. web

92. The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________.

Correct : C. increasing

93. In India media buyers and advertisers go mostly by______________ data to gauge which websites to include in their media plan.

Correct : A. com score

94. ___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.

Correct : C. Dentsu India

95. ______________ have different expectations and different relationships with companies from which they purchase products and services.

Correct : C. Cyber Consumers

96. Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic______________.

Correct : A. increases

97. Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right ______________ , at the right time, in dynamic ways.

Correct : C. audience

98. We know that media is reaching more people but there are smaller audience in each channel because there are so many___________.

Correct : B. fragmentation

99. Advertising to todays consumers, we need to look beyond the ______________ media of print, radio, and television.

Correct : A. traditional

100. A type of publication whereby the content is primarily focused on one particular type of Business or Industry is called as

Correct : C. Trade Publication