2. A person (or group) who has control over what information is disseminated to the audience is known as:
Correct : A. Newscaster
3. The news of important public events appearing in the front sections of a newspaper, is called:
Correct : B. Hard-news
4. The famous communication Model SMCRE was devised by:
Correct : A. Schramm
5. media aims at reaching target audience .
Correct : A. large
6. UPI is the abbreviation of:
Correct : C. United Press International
7. Communication without words:
Correct : C. Non-Verbal communication
8. OB stands for:
Correct : A. Outside Broadcast
9. is a key to continued business success.
Correct : A. customer satisfaction
10. ----------------- in advertising. is a series of decisions involvin g the delivery of message to the targeted audience.
Correct : C. Media Planning
11. Every media plan begins with the--------------
Correct : B. market analysis
12. The --------------- of target audience help s media planner to understand the media consumption habbits, and
accordingly choose the most appropriate media mix.
Correct : D. classification
13. ----------------- describes what you want the media plan to accomplish.
Correct : A. Media Objective
14. ---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given period
of time.
Correct : B. Reach
15. ---------------refers to the average number of times an individual within target audience is exposed to a media vehicle
during a given period of time.
Correct : A. Frequency
16. An effective media strategy requires a degree of ----------- _
Correct : C. flexibility
17. ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
Correct : D. Media selection
18. The implementation of media plan requires ------- _
Correct : C. Media buying
19. Media Buying refers to buying ------ in the selected media.
Correct : D. time and space
20. …………is a way of describing audience based on factors such as age, gender, education level, town class, income
etc.
Correct : A. Demographic
21. ------- is away of describing audience based on the their life style, attitudes, aspirations, habits etc.
Correct : B. Psycho graphics
22. Media--------- is a primary goal of advertising media planning and media buying.
Correct : B. efficiency
23. Scheduling in ----------------- can help avoid the irritation factor and can keep an advertising campaign fresher for a
longer time.
Correct : C. waves
24. A magazine -------------- starts with its circulation and grows as original readers pass an issue along to other readers.
Correct : C. audience
25. The average magazine draws half of its revenue from ------- and half from circulation.
Correct : D. advertising
26. ----- -------is ahighly negotiable medium when it comes to pricing.
Correct : B. Radio
27. A large amount of ------------- advertising is for retailers, local businesses used for promotions.
Correct : C. radio
28. The ---------- should be the formal summation of the advertising task that the media planner will take on to a solution.
Correct : A. media brief
29. Companies are exploring the -------- for communicating their advertising message because of its several attractive
features and advantages.
Correct : D. new media
30. The advertising industry is passing through a transition phase with the emergence of the------------ media.
Correct : B. online
31. New media is very cost-effective when compared to the traditional media
and is highly-----------------
Correct : D. result-oriented
32. The ------------- is the biggest possible medium and has the quickest and the deepest reach throughout the globe.
Correct : A. web
33. Digit al technology is changing the way------ relate to products and markets.
Correct : B. consumer
34. Cyber consumers are not ---------- _
Correct : C. homogeneous
35. Media ----------------- is a primary goal of advertising media planning and buying.
Correct : D. efficiency
36. Frequency of describes the number of times that your advertisement appears in the media.
Correct : D. D. insertion
37. . Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.
Correct : A. marketing
38. Advertisers use many factors other than the-------------in their media analyses and plans.
Correct : B. audience
39. ------ technology is changing the way consumers relate to products and markets.
Correct : C. Digital
40. Cyber consumers are not _
Correct : D. homogeneous
41. e-Tailingwill have to co-exist with --------- retailing.
Correct : B. traditional
42. ------- the appropriate market segment has become ever more imp ort ant when carrying out e-branding campaigns.
Correct : C. Targeting
43. Creating and securing a brand name in the physical world requires extensive marketing.-----------
Correct : A. Research
44. CAS stand for
Correct : A. Conditional access system
45. TRP stand for
Correct : D. television rating points
46. Radio rating services was conductede in
Correct : C. 2007
47. NTS stand for
Correct : A. national television study
48. Drugs and cosmetics act
Correct : A. 1940
49. IRS stands for
Correct : A. Indian readership survey
50. ____ Play important role in providing accurate data
Correct : A. ABC
51. Media planning begins with
Correct : B. market analysis
52. PCI stands for
Correct : A. press council of India
53. The PCI established
Correct : A. 1978
54. Member required for PCI
Correct : B. 28
55. ____ means tools used for advertisement .
Correct : A. Media
56. The term media is
Correct : A. plural
57. ORG stands for
Correct : A. operations research group
58. ICS stands for
Correct : A. international clipping services
59. Media ________ selects the best combination of media vehicles.
Correct : C. mix
60. There is no ______ on TV viewing time at home .
Correct : C. constraints
61. _____ Ads have short media life .
Correct : B. TV
62. _________ are owned media.
Correct : A. websites
63. ________ size compare various media classes .
Correct : C. audience
64. Media vehicle is a ______ program.
Correct : B. single
65. Newspapers are ______
Correct : B. seen
66. media is a most powerful tool of ______
Correct : C. communication
67. post buy deals with the question of ______
Correct : C. accountability
68. TV viewership in india has _____
Correct : C. multiplied
69. Costly brand enjoy higher _____
Correct : A. visibility
70. CARD rates are _____-
Correct : B. non uniform
71. _________ use external external comparison .
Correct : C. benchmarking
72. Solus readers are ______ to the publication .
Correct : A. loyal
73. Reach of newspaper is seen through _____
Correct : D. circulation
74. _______ tell us about domination of time slot
Correct : A. shares
75. Newspaper readership is
Correct : A. compulsion
76. Media strategy is based upon market _____.
Correct : A. Coverage
77. The _____ measures the sales strength of a brand in a particular area.
Correct : A. Brand Development Index
78. _____ advertising is a type of online advertising that comes in several forms including banner ads, rich media and more.
Correct : A. Display
79. The word Media came from the Latin word _____.
Correct : A. Middle
80. Currently ads are regulated by a non-statutory body _____.
Correct : A. Advertising Standards Council of India
81. _____ is a publication that mostly covers one main topic.
Correct : A. Newsletter
82. Television has been used as an advertising medium nearly since the day the device was introduced at the New York World's Fair in _____.
Correct : A. 1939
83. _____ refers to specific methods of media used by companies to deliver advertising messages to targeted customers.
Correct : A. Media vehicle
84. . _________ use external external comparison .
Correct : C. benchmarking
85. Cable Television Amendment Bill _____ mandates digitization of TV broadcasts pan India by 2014.
Correct : A. 2011
86. In _____ advertising messages are provided either with or without the consent of the mobile owner.
Correct : A. Push
87. ______________, in advertising, is a series of decisions involving the delivery of message to the targeted
audience.
Correct : C. Media Planning
88. The ______________ of target audience helps media planner to understand the media consumption
habit, and accordingly choose the most appropriate media mix.
Correct : D. classification
89. A magazines___________ starts with its circulation and grows as original readers pass an issue
along to other readers.
Correct : C. audience
90. The ______________ should be the formal summation of the advertising task that the media planner
will take on to a solution.
Correct : A. media brief
91. The ______________ is the biggest possible medium and has the quickest and the deepest reach
throughout the globe.
Correct : A. web
92. The challenge of media planning is becoming greater because the number of ways to send brand
messages is ______________.
Correct : C. increasing
93. In India media buyers and advertisers go mostly by______________ data to gauge which websites to
include in their media plan.
Correct : A. com score
94. ___________ has been the first to launch an innovative media buying / selling technique, through its
lastminute inventory.com, which auctions unsold media space online.
Correct : C. Dentsu India
95. ______________ have different expectations and different relationships with companies from which
they purchase products and services.
Correct : C. Cyber Consumers
96. Pulsing is a scheduling strategy that provides a floor of media support throughout the year and
periodic______________.
Correct : A. increases
97. Media scheduling and the development of creative materials must be integrated so that a company does
not miss opportunities for reaching the right ______________ , at the right time, in dynamic ways.
Correct : C. audience
98. We know that media is reaching more people but there are smaller audience in each channel because
there are so many___________.
Correct : B. fragmentation
99. Advertising to todays consumers, we need to look beyond the ______________ media of print, radio,
and television.
Correct : A. traditional
100. A type of publication whereby the content is primarily focused on one particular type of Business or
Industry is called as