2. targets are those who have the power to affect the changes the campaign calls for .
Correct : A. primary
3. A is an estimation of a company's promotional expenditures over a period of time.
Correct : A. media buying
4. is a count up of all the people of the total base or defined Target Grass (TG) who are actually exposed to or reached by communication used.
Correct : A. reach
5. Sender of a media text has an access to feedback of the audience.
Correct : A. direct
6. A consumer must plan to act in a desired manner is also known as
Correct : B. intention
7. The cost factor becomes a matter of relative cost of the individual media, in case of newspaper, this relationship is determined as per per column.
Correct : A. centimeter
8. methods is a " let's not rock the boat" or "If something 's going well, why fix it " way of setting budget.
Correct : A. status quo
9. number of unduplicated individuals or households reached by an advertising medium over a particular period.
Correct : C. cumulative reach
10. Media is considered as Modern commodity because
Correct : A. specialized
technology
11. Research will tell you about your target audience's local media habits .
Correct : A. qualitative
12. refers to a specific methods of media used by companies to deliver advertising messages to targeted customers.
Correct : A. media vehicle
13. method is slightly modified version of the 'Status Quo' method.
Correct : B. inflation adjusted
14. is the average number of exposers amongst those who have been reached or have seen the ad atlest once.
Correct : A. aots -average opportunity to see
15. is responsible for Media content.
Correct : A. editor
16. indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .
Correct : A. reach
17. is the ability to aim a radio or TV program or programming at a specefic, limited audience or consumer market.
Correct : A. narrow casting
18. method is identical to the A-S method expect that the budgeting is linked to the number of cases or units sold.
Correct : C. case rate
19. In the a diary with quarter hour times slots across the rows and channels across the column is given to a panel.
Correct : B. diary system
20. leads to aggression in society .
Correct : A. fake news
21. Message weight is expressed in terms of gross impressions or rating points.
Correct : A. gross
22. A is a publication that mostly covers one main topic.
Correct : A. newsletter
23. is the process of strategizing, negotiating and purchasing ad placements or inventory.
Correct : B. media planning &
buying
24. The comprises of two units , a remote to register the viewer details and a channel monitoring device attached to the TV which records the channel being switched.
Correct : A. peoplemeter
25. is a very common mass media product.
Correct : B. politics
26. is not included in Electronic media .
Correct : D. letters
27. relates to consumers responding favorably to the message.
Correct : C. yeilding
28. Deciding ideal media mix is linked to locating audience.
Correct : A. target
29. Inflation adjusted reveals the return on an investment after removing the effects of
.
Correct : B. inflation
30. Advertising, as a profession, is subject to certain standards .
Correct : B. ethical
31. Media research is also called as _research.
Correct : A. audience
32. TRP is related to _.
Correct : A. television
33. Media has four main characteristics; speed, reach, power & _.
Correct : C. frequency
34. The job of is to determine the best combination of media to achieve the
marketing campaign.
Correct : C. media mix
35. The word media came from the latin word .
Correct : D. middle
36. is the study of the effects of the different mass media on social, psychological and physical aspects.
Correct : B. media research
37. evaluation of data can be achieved through media research.
Correct : B. unbaised
38. ABC stands for .
Correct : D. audit bureau of circulation
39. Media planner helps in .
Correct : B. media research
40. is challenge of media planning.
Correct : A. media options
41. Media mix is very essential in order to achieve objective.
Correct : A. marketing
42. The represent the dominant majority in the society
Correct : D. mass audience
43. refers to the special interest group in the society.
Correct : A. specialized audience
44. Broad media class is a for carrying the advertisers message to the target audience.
Correct : B. vehicle
45. Unethical advertising is business.
Correct : D. bad
46. ______________, in advertising, is a series of decisions involving the delivery of message to the
targeted audience.
Correct : C. Media Planning
47. Every media plan begins with the ______________.
Correct : B. market analysis
48. The ______________ of target audience helps media planner to understand the media
consumption habit, and accordingly choose the most appropriate media mix.
Correct : D. classification
49. ______________ describes what you want the media plan to accomplish.
Correct : A. Media Objective
50. ______________ refers to the number of people that will be exposed to a media vehicle at least once
during a given period of time.
Correct : B. Reach
51. ______________ refers to the average number of times an individual within target audience is
exposed to a media vehicle during a given period of time.
Correct : A. Frequency
52. An effective media strategy requires a degree of ______________.
Correct : C. flexibility
53. ______________ covers two broad decisions selection of media class, and selection of media
vehicle with in media class.
Correct : D. Media selection
54. The implementation of media plan requires ______________.
Correct : C. Media buying
55. Media Buying refers to buying ______________ in the selected media.
Correct : D. time and space
56. ______________ is a way of describing audience based on factors such as age, gender, education
level, town class, income etc.
Correct : A. Demographic
57. ______________ is a way of describing audience based on the their life style, attitudes,
aspirations, habits etc.
Correct : B. Psychographics
58. Media ______________ is a primary goal of advertising media planning and buying.
Correct : B. efficiency
59. Scheduling in ______________can help avoid the irritation factor and can keep an
advertising campaign freshers for a longer time.
Correct : C. waves
60. A magazines___________ starts with its circulation and grows as original readers pass an issue along
to other readers.
Correct : C. audience
61. The average magazine draws half of its revenue from ______________ and half from circulation.
Correct : D. advertising
62. ______________ is a highly negotiable medium when it comes to pricing.
Correct : B. Radio
63. A large amount of ______________ advertising is for retailers, local businesses and for promotions.
Correct : C. radio
64. The ______________ should be the formal summation of the advertising task that the media
planner will take on to a solution.
Correct : A. media brief
65. Companies are exploring the ______________ for communicating their advertising message because
of its several attractive features and advantages.
Correct : D. new media
66. The advertising industry is passing through a transition phase with the emergence of the
______________media.
Correct : B. online
67. New media is very cost-effective when compared to the traditional media and is highly
______________.
Correct : D. result-oriented
68. The ______________ is the biggest possible medium and has the quickest and the deepest
reach throughout the globe.
Correct : A. web
69. Digital technology is changing the way ______________ relate to products and markets.
Correct : B. consumer
70. Cyber consumers are not ______________.
Correct : C. homogeneous
71. Media ______________is a primary goal of advertising media planning and buying.
Correct : D. efficiency
72. Frequency of ______________describes the number of times that your advertisement appears in the
media.
Correct : D. insertion
73. Advertising media do not operate in a vacuum: they must be part of the overall ______________and
advertising plans.
Correct : A. marketing
74. Advertisers use many factors other than the ______________ in their media analyses and plans.
Correct : B. audience
75. Selectivity is related to ______________.
Correct : D. coverage
76. Transit and outdoor advertising are generally noticed only in passing, which may not be enough for a
______________message.
Correct : C. complicated
77. ______________ advertising affords the marketer the ability to engage the consumer in a direct and
personal way.
Correct : A. Interactive
78. ______________ advertising is a type of online advertising commonly used for content based websites.
Correct : B. Contextual
79. ______________ technology is changing the way consumers relate to products and markets.
Correct : C. Digital
80. Cyber consumers are not ______________.
Correct : D. homogeneous
81. e-Tailing will have to co-exist with __________ retailing.
Correct : B. traditional
82. ______________ the appropriate market segment has become ever more important when carrying out
e-branding campaigns.
Correct : C. Targeting
83. Creating and securing a brand name in the physical world requires extensive marketing.
______________.
Correct : A. Research
84. Online marketing of all types offers superior measurability and trackability in comparison to traditional
______________.
Correct : B. tactics
85. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a
______________ context.
Correct : D. cultural
86. __________ services are agencies that specialize in buying time and space.
Correct : C. Media buying
87. Media are the bridges that carry messages back and forth between companies and ______________.
Correct : B. customers
88. The challenge of media planning is becoming greater because the number of ways to send
brand messages is ______________.
Correct : C. increasing
89. Media planners begin their work by doing media ______________.
Correct : A. research
90. Media buying is the _____________of a media plan.
Correct : D. execution
91. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones
most likely to have lifestyle and product - usage data in addition to______________ profiles.
Correct : B. demographic
92. In India media buyers and advertisers go mostly by______________ data to gauge which websites
to include in their media plan.
Correct : A. com score
93. The pricing of ______________ advertising could vary across devices and access formats.
Correct : C. digital
94. User registration or cookies can identify______________users.
Correct : D. unique
95. A cookie is a file on the users browser that uniquely identifies _______.
Correct : D. the user
96. With ______________ there is a rise in metrics like cost per like and cost per fan.
Correct : A. social media
97. Corporate events could be sub-classified into ______________ types.
Correct : B. three
98. ___________ has been the first to launch an innovative media buying / selling technique, through
its lastminute inventory.com, which auctions unsold media space online.
Correct : C. Dentsu India
99. The talking newspaper innovative ad campaign was conceived by the Mudra Group for
______________.
Correct : D. Volkswagen
100. A futuristic innovations (media planning) involves creating satellite imagery of the monogram
or message to reach the desired geographic location and _________.