1. _______ includes a whole range of study about the development of media, their achievements and effects.
Correct : A. Media Research
2. ______ is the tool that tells us which channel and the programme is viewed most or it indicates the popularity of a TV channel or a programme.
Correct : C. TRP
3. ______ satellite cable network study is a method of providing consumers with access to TV programmes via coaxial cables or through optical fibre cable.
Correct : D. ADMAR
4. ______ refers to the combination of advertising channels that are used in the promotion of particular goods or services.
Correct : A. Media Mix
5. _____ audience comprises of the educated and rich from the upper class of the society.
Correct : B. Elite
6. _____ audience comprises of the middle class society.
Correct : C. Mass
7. ________ are the ones who communicate back with the company through posts, comments, opinions etc.
Correct : A. Interactive
8. _____ is the size of the advertisement the company runs in the selected media vehicle.
Correct : B. Media Units
9. Media ________ like TV, Radio, Print, Outdoor and Internet help convey the advertising message to the public.
Correct : C. Channels
10. ______ is the last step to design the ideal media mix.
Correct : D. Measure your results
11. ______ media is the oldest media form.
Correct : A. Print
12. Among English Newspapaers, ___________ is the most read paper in India.
Correct : C. TOI
13. A ______ is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea.
Correct : A. Flyer
14. PPC stands for _________.
Correct : C. Pay Per Click
15. ______ is a less regular schedule for advertising
Correct : C. Flighting
16. ____ is the exact number of people a company wants to advertise.
Correct : A. Reach
17. Timing of te advertisement is particularly important when the product is _______.
Correct : D. Seasonal
18. ___________ is when fully functioning game is developed for the sole purpose of promoting a company or brand.
Correct : A. AdverGaming
19. ________ are new windows that appear in front of the website content.
Correct : B. Pop up Ads
20. _______ are like billboards but are digitalized/electric.
Correct : A. Neon Boards
21. ______ means fast forwarding the commercials while watchig recorded programs.
Correct : B. Zipping
22. ________ can be defined as the usage of an appropriate media mix in order to achieve desired and optimum otcomes from the advertising campaigns.
Correct : C. Media Strategy
23. _________ advertising takes place within the store.
Correct : A. In-store
24. ______ advertising targets potential consumers aboard an airline.
Correct : B. In-flight
25. In _____ type of media Privacy is a major disadvantage.
Correct : C. Internet
26. In 1936, the Indian Broadcasting Service was renamed as ________.
Correct : A. All India Radio
27. _____ is a type of media in which HD feature is available.
Correct : B. Television
28. _________ is a type of OOH; which displays target customers directly at locations where retail transactions are carried out.
Correct : D. Point of Sale
29. Media owners give the MBA directly for space or airtime bookings in excess of a certain volume. What is called type of second audit?
Correct : C. Return of rebates and discounts
30. An advertiser can allow a channel to run commercials in a lower rate at its convivence whenever time is available rather than in a special slot. Justify the following statement.