1. Federation of Indian Chambers of Commerce and Industry formed in
Correct : A. 1927
2. Broadcast media consists of
Correct : B. Television
3. Information Technology Act was enacted in
Correct : B. 2000
4. Press Council of India was set up in
Correct : C. 1954
5. Advertising Agencies Association of India was formed in
Correct : A. 1945
6. Cable Television Network Rules was established in
Correct : D. 1994
7. All the offences under FEMA are considered as which of the following type?
Correct : A. Civil offence
8. Which of the following correctly defines India’s foreign exchange rate system?
Correct : C. Managed float
9. VAT was introduced to replace which tax?
Correct : B. Sales tax
10. What was the one major proposal of the new industrial policy(1991)?
Correct : D. Abolition of industrial licensing except six industries
11. Laissez-faire policy in that policy in which
Correct : C. There is no intervention by the state in the function of the economy
12. Privatization of public sector undertakings by selling of parts of the equity of the PSUg to the private sector is known as……………
Correct : A. Disinvestment
13. What was the one major proposal of new industrial policy (1991)?
Correct : D. Abolition of Industrial licensing except for six industries
14. The most common form of investments by MNCs in countries around the world is to:
Correct : C. Form partnerships with local companies
15. Which of the following Indian industries has been hit hard by globalisation:
Correct : B. Toy making
16. Which of the following organisation lays stress on liberalisation of foreign trade and foreign investment:
Correct : D. WTO
17. Special Economic Zones do not have to pay taxes for an initial period of:
Correct : B. 5 years
18. Which of these was not a change brought about by liberalization?
Correct : D. Cuts in media spending
19. After liberalization consumers have become more
Correct : A. Adventurous and demanding
20. Present day consumers are more inclined for
Correct : A. Brand image
21. Effective marketing includes
Correct : A. After sales service
22. Emerging service sector contributed to creation of
Correct : B. Jobs
23. Which of this is a factor for increased innovation and research?
Correct : B. Advertising
24. Liberalisation boosted Indian advertising by
Correct : A. Creating competition in the market
25. Advertising changed lifestyles by creating
Correct : B. Aspirations
26. ____ defined global advertising as “international ads which are addressed to multicultural audiences”
Correct : A. Dozmal & kernan (1993,p.1)
27. _____ advertising means international advertising which are addressed to multi cultural audeinces
Correct : A. Global
28. Digital media & advertising will overtake ____
Correct : A. Broadcast advertising
29. Political environment determines _______
Correct : A. The policies & trade relations of any country
30. Cvd stands for ___
Correct : A. Cultural value difference
31. Environmental analysis includes ____
Correct : B. Geogrpahical,economical,political
32. Brand dove ads are example of ___ ads
Correct : A. Personalised
33. “Think Globally, Act Locally” is a global advertising strategies and local advertising programs under ______________________ of international marketing decision.
Correct : D. Typical responses
34. In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___
Correct : C. Legal environment
35. Advertising is generally criticized because the cost involved in making ads are generally__________________
Correct : A. High
36. Which of the following brand is an Indian brand
Correct : C. Tata
37. Full form of USP
Correct : B. Unique selling proposition
38. Mass culture is also known as :
Correct : B. Popular culture
39. Which P stands for Marketer's budget
Correct : C. Purse Strings
40. One P ethically groups need to follow
Correct : B. Policy
41. Culture means:
Correct : D. Set of values, beliefs and customs
42. Which are the additional 5 P’s of Social Marketing?
Correct : A. Policy, Politics, Partnership, Public, Purse strings
43. In Social Marketing, the Price should not be too ____ and too _____.
Correct : A. High, Low
44. One of the basic and important aspects to be considered in the product element of social marketing is:
Correct : A. Research
45. In the promotion of a social marketing programme one of the important elements that can have a long standing effect is :
Correct : B. Slogan
46. An event of creating awareness about global warming and importance of tree plantation done by any company is a part of:
Correct : C. Social Marketing
47. To gain ease of access to a remote village and more convenience in conducting a social marketing event one has to forge well:
Correct : A. Partnership
48. The criticism of advertising is advertising can make ____ and ____ effect on the society.
Correct : A. Positive and negative
49. ____ is known as approach of advertisement.
Correct : A. Appeal
50. The relationship of advertising to ______is perceived as criticism on advertising.
Correct : A. Materialism
51. Which of the following reason for that advertising is criticized for?
Correct : D. Advertising on stereotyping women
52. Which of the following reason for that advertising is criticized for?
Correct : A. Comment of ethnic minority
53. Women in Advertising in India are portrayed as ______over the decades.
Correct : C. traditional and stereo typical
54. Sania Mirza and P.V. Sindhu in the advertising indicates that ____ in advertising.
Correct : A. Breaking stereotype
55. Ads Targeting children have been noted to ________
Correct : D. Increase parents’ child conflict.
56. Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________
Correct : A. Childhood Obesity.
57. The advertisement made on century plywood & Honda Mobilo depicts ______
Correct : A. Example of Independent senior citizens.
58. ______________ is something that is done intentionally for a purpose & going beyond expectations of viewer.
Correct : D. Extreme Advertisement
59. _______Advertising tries to overlook in a way defies the social norm & culture of the region.
Correct : D. Extreme & Controversial Advertising.
60. Katrina Kaif’s Commercial of slice became famous because of her subtle seductive act in the advertisement which was known as __________
Correct : B. Aamsutra.
61. Usually in Indian advertisement women are shown as _______________
Correct : A. Childlike & Submissive.
62. The advertisement like Gillet & old spice for males & santoor or fair & lovely for females are examples of ______
Correct : A. Gender Bias.
63. _______________ refers to the paid for messages that attempts to transfer symbols into commodities to increase the possibilities of its purchase.
Correct : A. Advertising
64. Advertising is almost always briefer than instances of ____________ culture.
Correct : B. Popular
65. Popular culture and __________________share the use of same mass media method.
Correct : A. Advertising
66. Ads presumably have an effect on the values and lifestyles of ____________.
Correct : C. Society
67. ________has an impact on people that can be negative as well as positive.
Correct : C. Advertising
68. Advertising has played a valuable role to encourage recycling, energy conservation and much ecologically _____________behaviour.
Correct : C. Positive
69. More of the people from the richest to the poor will participate in the world’s wealth through _________trading.
Correct : C. Global
70. The emerging global economy will bring us into worldwide competition with significant _________________for both marketers and consumers.
Correct : A. Advantages
71. ______________ advertising is the communication either supporting or opposing a candidate for the nomination to an office.
Correct : C. Political
72. The 2014 BJP campaign was effective, the slogan used was:
Correct : A. Acche Din aane wale hai
73. ____________ Advertising deals with domestic market that includes families and individuals.
Correct : B. Consumer
74. The ____________ is the link between the wholesaler and consumer.
Correct : C. Retailer
75. Industrial advertising is _______________
Correct : A. Factual
76. Major changes have taken place in financial advertising due to ________________
Correct : C. Liberalization Policy
77. ____________ is one of the example campaigns of Industrial Advertising
Correct : D. Skill India
78. Consumer advertising is advertising that is directed and future for domestic markets such as_____
Correct : A. Individuals and families
79. Advertising a public interest program has ____impact on society.
Correct : B. Positive social
80. The sale of any definite ____ is the not concern of retailer.
Correct : C. Brand
81. Industrial advertising is also known as____ advertising.
Correct : D. Business to business
82. ____advertising is to be done to create good company image in the minds of consumer and the general public.
Correct : B. Social responsibility advertising
83. Secured loan is one in which you get loan against an____ you possess.
Correct : C. Asset
84. Banks in India have ____types of deposit accounts.
Correct : B. Four
85. Open-Ended loans are loans in which you can take loans____
Correct : A. Several times
86. Using authentic a fact is _______advertising.
Correct : D. Evidence advertising
87. _____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
Correct : A. Online advertising
88. ______describes advertising in a medium such as a newspaper, magazine, or trade journal.
Correct : C. Press advertising
89. When advertising is made through newspapers, magazines, radio, TV programmes etc. so that people can get the message at home is known as______ advertising
Correct : A. Indoor
90. B2B social media marketing encourages_____
Correct : B. Promoters
91. The aim of retail advertiser differs from that of______
Correct : D. National advertiser
92. Outdoor advertising involves the use of _____
Correct : A. Sign and billboards
93. Which of the following is not type of loan advertised by Indian Financial Companies.
Correct : D. Tax loan
94. _____ is the example of Indian Government and Financial Advertising.
Correct : C. Pradhan Mantri Jan-Dhan Yojna
95. Electronic Media is also known as ____media
Correct : B. Broadcast
96. _____ is quite similar to booklet in physical make up except that it is larger and presents wider variety of items.
Correct : A. Catalogue
97. ____are attractively decorated to draw attention of people.
Correct : D. Window Display
98. Industrial Advertising caters to a _____________ target audience
Correct : C. niche
99. LIC advertisements are an example of ________________ advertising.