2. In the Inverted Pyramid writing style, where are the "Important Details" written?
Correct : B. After the lead sentence
3. One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called?
Correct : B. Cross Fade
4. At what stage does he say you should begin to be self-critical?
Correct : B. Evaluation
5. Stories about softer topics that may include news, sports, fashion, and politics are called…
Correct : A. Feature stories
6. ........is an independent business organisation which undertakes the work of planning, preparing and executing advertising campaigns.
Correct : D. As agency
7. The creative strategy and the key execution details are spelled out in a document called:
Correct : D. A creative brief.
8. What is narrative radio ad copy means?
Correct : A. The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained
9. Who is the target audience?
Correct : A. a group of people who are most likely to want the product being advertised
10. What is a slogan?
Correct : D. A short phrase to help people remember a brand or product
11. A "Beat" is…
Correct : D. An area of specialization for a reporter.
12. Creativity is also an attitude: the ability to:
Correct : C. Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it.
13. One of the department in advertising agency who’s take a responsibility to a whole advertising campaign and have a direct relationship with the client is called?
Correct : C. Account Executive Department
14. An advertisement that been delivered by the presenter in the middle of the program or event and including with some demonstration of the advertised product is called ?
Correct : A. Testimonial
15. Which of the following is an example of style?
Correct : A. Education
16. Makes the claim that EVERYONE is using this product, and you should, too.
Correct : A. Celebrities
17. What kind of printed ad copy element that have a function as the core message or contain detailed information from the advertised product or service?
Correct : A. Body Copy
18. BUY ONE TO HELP HEAL ONE What kind of a headlne is this
Correct : B. Directive Headline
19. What type of headline that use humor and mystery approaches to attract the attention of readers are named?
Correct : B. Offbeat and Curiousity Headline
20. When you cannot progress creatively, you are experiencing creative __________ :
Correct : D. block
21. Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called?
Correct : B. Baseline
22. The copy for Radio Ads needs to aid the --------------of the Listener
Correct : B. Visualization
23. Which business is the following slogan for: "Have it Your Way"
Correct : C. Burger King
24. Copywriters help promote:
Correct : B. Businesses, ideas and opinions by writing advertisements for organizations. This is an art of writing and compiling creativity in writing content.
25. B2B Advertising is________
Correct : A. Business to Business
26. Compared to adults, ___________ are less capable of processing product information.
Correct : C. Children
27. Good copywriters will always focus on:
Correct : A. What benefits you will enjoy as the purchaser, not what features we, as the company, are providing.
28. What is Subheadline?
Correct : C. Complete information from the title that can explain the sentence in the ad title
29. What should a press release start with?
Correct : B. Catchy heading
30. science of producing written content for a company, person or product to sell or convince consumers to act
Correct : C. copywriting
31. An important Element of a radio Ad is
Correct : A. The voice quality of the speaker
32. A copywriter generally works as a part of ________ team.
Correct : B. Advertising
33. ______ is known as the mental shortcuts that ease the cognitive load of making a decision.
Correct : A. Heuristic
34. Characteristics of a copywriter:
Correct : B. Creative, Smart, Good Communicators, Congenial
35. Under A Hierarchy - of - Effects Model of Creative Elements, which hierarchy includes Body Copy in it:
Correct : D. Document outlining the expectations by a company's marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create.
39. copywriting is the art of spreading marketing information through
Correct : A. Various media
40. A pre-writing technique where you write for a set period of time, in sentence form, whatever comes to mind
Correct : A. Freewrite
41. _____________ is about thinking of challenges visually so as to better comprehend the issue.
Correct : A. Visualization
42. A psychological basis that motivates the viewer toward the advertiser’s goals by titillating the viewer with actual or suggested nudity
Correct : A. Sex appeal
43. Pathos appeals to which of the following?
Correct : C. Emotions
44. ......is a process of putting thoughts, ideas or information into a symbolic form.
Correct : C. Encoding
45. What type of stories dig deeper into the "Why" behind the "What"?
Correct : B. Investigative Stories
46. Which part of the plot ties up loose ends?
Correct : B. resolution
47. Good copywriting is about highlight the benefits not the...
Correct : C. Features
48. regular __________ should be conducted to maintain good rapport between the client & agency
Correct : D. meetings
49. This rule that journalists abide by, attempts to answer six questions with their reporting.
Correct : A. Five W's and H Rule
50. Which of the following provides informational or educational articles?
Correct : B. Magazine content
51. According to the segment, brochures should NOT contain which of the following?
Correct : D. A hook
52. Copywriting is the composition of:
Correct : D. Headings, sub-headings and the body copy of advertisements, catalogues or brochures.
53. _____________ appeals are those directed towards emotional response to a threat that expresses some sort of danger
Correct : A. Fear
54. .......is a rational appeal.
Correct : B. Economy
55. Music in media is used to generate
Correct : A. emotions
56. ____________ appeal make consumers laugh and create an emotional link with the product.
Correct : C. Humour
57. What step makes design thinking different than the engineering design process?
Correct : B. Empathize
58. ....... is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.
Correct : A. reach
59. What is the stage called when the idea is fully transformed in the Creative Process Model?
Correct : A. Implementation
60. Something that moves someone to act, create, or feel an emotion is…
Correct : C. inspiration.
61. A process that we repeat over and over again is:
Correct : B. iterative
62. advertising agency is an _____________ organisation.
Correct : A. Indepndent
63. why is it important to sell face to face before you go online?
Correct : B. it give you extra ideas and 'flavor' in creating your own copywriting.
64. A HEADLINE is…
Correct : C. large type running above or along the side of a story to summarize the content
65. Which of these are NOT elements used in the Maestro Method?
Correct : B. Usefulness and Timeliness
66. The most important part of the broadcast news story that sets the tone for al that follows.
Correct : C. Lead
67. “Open Happiness “is slogan of: __
Correct : A. Coca-Cola
68. The use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works
Correct : B. Copyright Infringement
69. Social media tends to be which of the following?
Correct : A. Informal
70. _____________ appeals are those directed at the thinking process of the audience
Correct : A. Rational
71. Ethos appeals to which of the following?
Correct : C. Morals
72. Attibution is....
Correct : C. Naming or giving credit to the person who gave you information for the story
73. What type of media is... "Don't Let Me Down by The Chainsmokers in Spotify"?
Correct : C. New Media
74. Which of the following is an example of the mode of delivery?
Correct : C. Online
75. There are :
Correct : B. Different ways of creating a written briefing format for marketing brief.
76. Which color is associated with health?
Correct : B. green
77. What is contained in the Credit Title ?
Correct : C. Order of the names of supporters in the program & production team.
78. ____________ in advertising refers to the text & words used in offline and online advertisements.
Correct : B. Copy
79. methods of persuasion
Correct : B. rhetorical appeals
80. logical mode of persuasion
Correct : A. logos
81. what is copywriting?
Correct : D. delivering words that get people to take some action
82. The procedure used by the individual to develop the output.
Correct : D. Process
83. _________________ process involves production of huge number of solutions for a specific problem (Idea) with emphasis being on the number of ideas.
Correct : D. Brainstorming
84. The copywriting designed to educate the citizens about the Government's policies is called
Correct : C. political ad
85. Which of the following is NOT a "Speech and Event Story"?
Correct : A. Athlete Feature
86. _________ differ from traditional advertisements in that they are designed to look like article that appear in a publication.
Correct : D. Advertorial
87. A transparent box at the payment counter where the retailer stocks his chocolates, might urge a customer to buy a chocolate....
Correct : B. Point of Purchase Display
88. Since agency brief is very detailed and goes into great depth, its recommend that:
Correct : A. A team completes this briefing.
89. From these TV Ads, which one of the types of Ads that based on the placement on TV ?
Correct : A. Opening Break Bumper / Closing Break Bumper
90. advertising creates orders for purchase through the mail
Correct : A. Direct
91. What is the first step of the creative process?
Correct : D. Brainstorm
92. _______________ appeals are those directed towards mental agitations or excited states of feeling
Correct : B. Emotional
93. Advertisers exaggerate the effects of a product.
Correct : D. Hyperbole
94. ...... Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.
Correct : B. Unique Selling Proposition
95. Choose the unrelated word
Correct : C. Research
96. Writing copy for executives requires_______________
Correct : C. Research the company
97. ___________is a seller who plays with the words creatively & markets the product artistically
Correct : A. Copywriter
98. Which of the following helps to structure writing so the audience fully understands the argument?
Correct : B. Rhetorical Triangle
99. SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON'T DRINK AND DRIVE! What type of emotional message appeal that been used?
Correct : A. Fear Appeal
100. The part of our mind that influences our thoughts and feelings: