1. ____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor
Correct : A. A name, a term, a symbol or a design
2. Uniformity is the ________
Correct : B. Mother of branding
3. The modern word Brand is derived from the word ______________
Correct : C. Brandr
4. Brand are short hand for …
Correct : A. Trust
5. The importance of branding is
Correct : B. It helps with identity
6. Pears -Glycerine - Tide - Whiteness , TATA trust are examples of
Correct : A. Core identity
7. It is one of the Brand Identity structure
Correct : B. Extended Identity
8. It can be used to communicate the identity of the brand with a quicker recognition and recall
Correct : B. Symbols
9. It represents the timeless essence of the brand
Correct : A. Core identity
10. Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of
Correct : A. Usage occasion
11. But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by
Correct : C. Al Ries & Jack Trout
12. _________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
Correct : B. Product class
13. Target market and positioning strategies are like the -------
Correct : C. Two side of coin
14. Garam Kapde rahein naye jaise is the tagline of ….
Correct : A. Ezzee
15. Medimix soap is positioned as herbal soap. It is
Correct : A. To differentiate the product
16. Cadburys Dairy Milk – From children to adult ( kuch meeta ho jay) is an example of
Correct : B. Changing the target market
17. __________as a set of human characteristics associated with a brand.
Correct : C. Brand personality
18. It can be primary drivers of a brand personality
Correct : A. Product-related characteristics
19. _________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)
Correct : B. User Imagery
20. Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples
Correct : B. Sponsorship
21. ____ has proposed the Big Five theory of brand personality.
Correct : C. Jennifer Aaker
22. Which one from the below is not a brand-related characteristic of brand personality.
Correct : A. Country of origin
23. Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.
Correct : A. Line extension
24. Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.
Correct : A. Family brand
25. It is one of the strategies of brand extension
Correct : A. Maggi Noodle
26. Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____.
Correct : A. Brand extension strategy
27. Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because
Correct : A. Enhances Parent image
28. ______ is an arrangement that associates a single product or service with more than one brand name.
Correct : C. Co-branding
29. ________is a long-term plan for the development of a successful brand in order to achieve specific goals.
Correct : C. Brand strategy
30. In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis
Correct : A. Customer
31. In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality
Correct : A. Brand promise
32. At this stage of the brand analysis process involves analyzing current brand position/promise as well as the history, threats and values of the organization. It is ______ analysis
Correct : C. Self-
33. Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as
Correct : B. Multi product branding
34. _____________ is used when an organization uses one name for all its products:
Correct : C. Multi product branding strategy
35. Multi product branding strategy is also known as:
Correct : A. Blanket or family branding strategy
36. Brand ___________ is when a company changes a brand's status in the marketplace
Correct : A. Repositioning
37. Which brand repositioned themselves from a beauty soap to ' Germ Kill" soap ?
Correct : C. Dettol
38. Vicks was repositioned from a cold rub to adult rub. This is an example of ________ repositioning
Correct : A. Increase of users
39. Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers
Correct : B. Johnson and Johnson
40. Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to
Correct : A. Increase occasion for use
41. Milk maid repositioned itself from dairy whitener to
Correct : A. Artificial sweetener
42. Dominant Cell phone brand in the mind of customer while mentioning the product category in the brand awareness pyramid is
Correct : C. I phone
43. Brand recall may be tested into two forms : Aided recall
Correct : A. Unaided recall
44. A brand association is anything "linked" in memory to a brand for example :
Correct : B. Ronald Macdonald
45. ________is a measure of the attachment that a customer has to a brand.
Correct : B. Brand Loyalty
46. Ferrari and Jaguar are very high in differentiation but extremely low in_______
Correct : C. Relevance
47. Under powergrid choose the eroding brand
Correct : D. Nokia
48. The brand manager role first developed by __________ in the mid -1930’s.
Correct : C. Procter & Gamble
49. Strategic brand objective include
Correct : C. Brand Awareness
50. Select the odd one out.
Correct : C. Salt
51. Identification of source of product is important to the ________
Correct : B. Consumer
52. __________is high when the brand is unknown.
Correct : C. Risk
53. Bisleri v/s unbranded bottled water indicates to a customer
Correct : D. Signal of quality
54. It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst
Correct : B. Core Product
55. I phone - Made in USA is an example of
Correct : B. Country of Origin
56. The major cause of brands losing their credibility and the identity is due to -------------
Correct : B. Brand Trap
57. Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____
Correct : A. Brand image trap
58. Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________
Correct : B. Brand position trap
59. How many positioning strategies are there ?
Correct : D. Seven
60. As per the perceptual Map it is Low in sugar & Low in Calorie is
Correct : C. Diet coke
61. As per the perceptual Map it is Cars that are expensive & sporty
Correct : A. BMW
62. Brand positioning of Tide - Tide hai tho white hai
Correct : A. Product Attribute
63. The brand that has a rugged personality is
Correct : C. Woodland Shoes
64. Choose the brand with a sophisticated personality
Correct : B. Mercedes
65. Brand that promotes itself of having an honest and down-to -earth personality
Correct : A. Tata
66. A brand that showcases a daring, imaginative and high spirited personality.
Correct : A. Thumbs Up
67. McDonalds with Coca-Cola is an example of ____ type of co-branding.
Correct : A. Composite
68. Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.
Correct : A. Ingredient co-branding
69. Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension
Correct : A. Advantage
70. Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are
Correct : A. Brand extension
71. Which of one of the following is an advantage of brand extension?
Correct : C. Improve brand image
72. A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
Correct : D. Generic brand
73. In the brand-product matrix all current existing brand are represented in form of rows referred to as:
Correct : C. Brand portfolio
74. The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:
Correct : B. Organization
75. _________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.
Correct : B. Proud line
76. Select the correct brand repositioning reasons
Correct : A. Changed market conditioning
77. Choose the correct example of repositioning where brands were successful in transforming their image & face
Correct : A. Hutch to Vodafone
78. This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was " Unbox Zindagi"
Correct : C. Snapdeal
79. This buyer might be termed a switcher. The buyer is at the bottom level of the brand loyalty Pyramid . He is ________ buyer
Correct : B. Non- Loyal
80. As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called
Correct : A. Switching-cost loyal.
81. In 1996 developed the model of ‘Brand Equity Ten’ term was coined by
Correct : C. David Aaker
82. Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand's loyalty measures under brand equity Ten model
Correct : A. Price Premium
83. Graveyard model and Brand Asset evaluator both were coined by
Correct : B. Young and Rublicam
84. Brand strength comes from a combination of Differentiation and ____
Correct : D. Relevance
85. Brand stature is built from a combination of Esteem and ___
Correct : B. Knowledge
86. Which imperative used to create mechanisms to coordinate brand building across diverse media?
Correct : B. Coordination across Media
87. Which imperative marketer used when a brand is present in multiple markets?
Correct : C. Coordination across Market
88. Coordinating strategy & tactics across market includes_______
Correct : C. Marketing Research
89. ________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs.
Correct : B. Brand identity
90. The brand’s __________is dictated by the past actions of product developers.
Correct : A. future
91. Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of
Correct : A. Sub brand
92. Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example
Correct : A. Mc Maharaja, Mc Aloo Tikki
93. Which of the following brands is not a multinational chain of coffeehouses?
Correct : C. Grofer’s
94. Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business.
Correct : C. Coordination across the organization
95. Products are bundles of attributes while brands are bundles of
Correct : C. Benefits
96. It is the ultimate achievement-need of branding
Correct : A. Brand Relationship
97. It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as
Correct : A. Brand Symbol
98. Brand allows consumers to distinguish between different company offerings. This is an _______ to branding
Correct : B. Advantage
99. Product–Attribute Fixation happens when brand is much more than a product . Apt example is
Correct : B. Xerox
100. Brands that allows people to express themselves to others