Correct : A. Maintenance of Foreign Exchange Market in India
2. The Foreign Exchange Regulations Act was replaced by which act?
Correct : B. The Foreign Exchange Management Act
3. Liberalisation of industrial licensing which resulted in delicensing comes under which policy?
Correct : B. New Industrial Policy
4. Liberalisation aims at:
Correct : C. Economic Reforms
5. Eliminating Government set restrictions or barriers is called:
Correct : A. Liberalisation
6. Which act has been enacted in place of MRTP Act?
Correct : A. Competition Act
7. Integrating the economy of a country with the economies of other countries is known as:
Correct : C. Globalisation
8. _____ advertising means international advertising which are addressed to multi cultural audeinces
Correct : A. Global
9. The ads have to be customised according to the ___
Correct : A. Culture
10. Specialists in digital advertising have to plan the strategies according to the ___
Correct : A. Medium
11. Advertising laws vary in different countries depending on the ____
Correct : A. Content, cultural, implications & tax levied
12. How many P's are there in Social Marketing?
Correct : D. 9
13. In social media campaign, what customer has to pay?
Correct : A. Price
14. Which is NOT the tool for Direct Marketing
Correct : C. Public Relations
15. Full form of IMC.
Correct : D. Integrated Marketing Communication
16. The relationship of advertising to ______is perceived as criticism on advertising.
Correct : A. Materialism
17. _____ makes people buy things they do not need.
Correct : A. Advertising
18. _____are playing a diversified role in the socio-economic context in our society.
Correct : A. Women
19. Showcasing women _____in the advertising is highly criticized.
Correct : B. Stereotype
20. An advertisement of Slice showcasing Katrina Kaif with Tagline ‘Aamsutra’ is an example of _____.
Correct : A. Women as sexual object
21. _____________ Advertising is done by a company to create awareness for goods and services and is required by other companies for their production of goods.
Correct : C. Industrial
22. ____________ Advertising is used mostly by Banks and financial Institutions.
Correct : C. Financial
23. What are NOT the types of Digital marketing?
Correct : D. Traditional media marketing
24. Which of these are NOT digital marketing tools
Correct : D. Print media classifieds
25. This can be the disadvantages of Internet Marketing
Correct : A. Security Concern
26. Which year was FERA liberalized?
Correct : C. 1993
27. Which of the following does fall within the jurisdiction of MRTP Commission ?
Correct : A. Prohibition of unfair trade practices
28. Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as……………
Correct : A. Disinvestment
29. Investment made by MNCs are termed as:
Correct : B. Foreign Investments
30. Tax on imports is an example of:
Correct : C. Trade Barriers
31. Liberalisation made consumers in India
Correct : D. Bigger spenders
32. Liberalisation made a shift from a seller’s market to:
Correct : B. Buyer’s market
33. Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____
Correct : A. Message strategy
34. Environmental analysis includes ____
Correct : B. Geographical, economical, political
35. LPG stands for _____
Correct : A. Liberalisation privatisation globalisation
36. Global advertising refers to ____
Correct : C. International advertising
37. The particular P in social marketing that refers to collection of funds and donations is:
Correct : D. Purse strings
38. The particular P that refers to providing mental guidelines for future behaviour of the people in social marketing is:
Correct : A. Policy
39. The budget calculated for any social marketing activity in as money or man hours investment is termed as:
Correct : A. Product cost
40. In social marketing the Place element refers to:
Correct : A. Distribution system
41. An event dealing with ‘prevention of drug abuse’ done by a company is a part of:
Correct : A. Social Marketing
42. The advertisement which believes in the ideology that good ads are good ads but bad ads are better_______
Correct : A. Controversial advertisement
43. Three common advertising appeals include ________
Correct : B. Fear, Sex & Humour
44. Usually in Indian advertisement men are shown as __________
Correct : A. Strong Independent
45. Direct mails means writing to customers_____
Correct : A. Directly
46. ____ advertising is to be done to create good company image in the minds of consumer and the general public.
Correct : B. Social responsibility advertising
47. According to Oxford Dictionary the word 'to advertise' means_____
Correct : B. To make generally or publicly known
48. Full form of PPC is
Correct : A. Pay-per-click advertising
49. Full form of SEO is
Correct : A. Search engine optimization
50. Full form of SEM is:
Correct : C. Search engine marketing
51. Full form of ASCI is _____
Correct : D. Advertising Standards Council of India
52. Advertising Agencies Association of India was formed in ____
Correct : A. 1945
53. MNCs increase:
Correct : A. Competition
54. Liberalisation does not include:
Correct : C. Introducing Quota system
55. In India, liberalisation & privatisation began from:
Correct : A. 1991
56. Globalisation has led to improvement in living conditions:
Correct : C. Of workers in the developing countries
57. It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________
Correct : B. Feedback mechanism
58. Billboard is a tool of ___
Correct : A. Advertising
59. Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.
Correct : B. Non personal
60. Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________.
Correct : B. Sale of inferior products
61. The Social Marketing _________ is not necessarily a physical offering.
Correct : B. Product
62. Who initiated Social Marketing concept?
Correct : C. Philip Kotler
63. What is the primary goal of Social Marketing?
Correct : D. Social Good
64. It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:
Correct : A. Social Marketing
65. Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising.
Correct : B. Positive
66. Ads Targeting children have been noted to ________
Correct : D. Increase parents’ child conflict.
67. Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________
Correct : A. Childhood Obesity
68. The stereotyping ads which shows , the older generation has memory loss ranging from mind to severe _________________
Correct : C. Negative Portrayal
69. Attack advertising is also known as____
Correct : B. Negative advertising
70. The objective of advertising is to ___something.
Correct : C. Sell
71. ____ is the final user of product or service.
Correct : C. Consumer
72. Advertising in a specialist ____can reach your target market quickly and easily
Correct : A. Radio
73. Online Advertising is _______ compared to other forms of traditional advertising
Correct : B. Interactive
74. Pinterest, Tumblr, Flickr, are the example of
Correct : A. Social Networking site
75. The “address” that tells the browser the specific place you want to go to
Correct : D. URL
76. What is advertising?
Correct : C. any paid form of non-personal promotion of products or services by an identified sponsor.
77. What is public relations?
Correct : D. A variety of programs directed toward improving the relationship between the organisation and the public.
78. What is personal selling?
Correct : A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
79. What is sales promotion?
Correct : B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
80. What is direct marketing?
Correct : A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
81. What are events and experiences?
Correct : B. These are company sponsored activities and programs designed to create brand-related interactions with customers.
82. What is social media marketing?
Correct : D. It refers to the process of promoting business or websites through social media channels.
83. What is mobile marketing?
Correct : C. It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.
84. Which of the following is not an example of persuasive advertising?
Correct : D. Explaining how the product works
85. A specific coordinated advertising effort on behalf of a particular product that extends for a specific time period
Correct : A. Campaign
86. Advertising that is set in small type and arranged according to categories or interests
Correct : B. Classified ads
87. The process of reserving time or time periods with a station or network; checking on available advertising time.
Correct : C. Clear time
88. The highest possible rate for advertising time or space.
Correct : A. Gross rate
89. Which of the following is more of personal medium of advertisement?
Correct : C. Direct Mail Advertising
90. If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
Correct : B. public relations
91. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
Correct : A. advertising
92. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
Correct : B. Pull strategy
93. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?
Correct : A. Push strategy
94. The first step in developing an advertising program should be to:
Correct : A. Set advertising objectives.
95. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
Correct : B. Advertising objective.
96. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
Correct : D. to make profits
97. __________ is used heavily when introducing a new product category
Correct : D. Informative advertising
98. Keeping consumers thinking about the product is the objective for which type of advertising?
Correct : C. Reminder advertising.
99. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
Correct : A. advertisement media
100. The central theme of an advertisement that motivates the consumer to make a purchase decision is?