1. Men who read sports magazines are ________. Is an example of ?
Correct : B. sentence completion.
2. A technique in which a consumer is asked to assume the role/behaviour of an object or another person.
Correct : C. role -play.
3. Data collected on field.
Correct : D. primary data
4. Questions that ask respondents to provide a rating on a specific matter on a scale of 1-10 or in a scale of ‘poor’ to ‘good’ is an example of which scale?
Correct : D. rating scale questions
5. What proceeds Analysing and interpreting the outcomes in steps of experimental research methods?
Correct : C. measuring the outcomes/ collection of data
6. In census the data is collected through ----------
Correct : B. interviews
7. The ____________________ is the basic unit containing the elements of the population to be sampled.
Correct : D. sampling unit
8. A probability sampling technique in which each element in the population has a known and equal probability of selection is known as simple _________.
Correct : A. random sampling
9. For Devising a Good Questionnaire
Correct : C. the wording must be kept simple
10. Ratio Scale:
Correct : B. the most common examples of ratio scales are weight, age, height, and money.
11. Attitude scales are used to measure:
Correct : A. attitudes, opinions or values
12. Eye movement camera is used for
Correct : D. sales effect test
13. Which one of the following is NOT used in advertising research?
Correct : B. voting intention
14. To assess if advertisement has achieved its objectives, we will use
Correct : C. post testing methods
15. Slogan Testing is the method of which research?
Correct : A. copy research
16. Which is the greatest limitation of Pre-testing?
Correct : B. halo effect
17. What is the purpose of copy Research?
Correct : C. idea generation
18. Which test is conducted at the end of the creation process?
Correct : B. copy testing
19. After the data analysis, the next step is to test the_______.
Correct : C. hypothesis testing
20. In __________ questionnaires are send to the respondents, they fill it up and send it back
Correct : D. mail survey
21. An____________ is a scale of measurement where the distance between any two adjacent units of measurement intervals is the same but the zero point is arbitrary
Correct : C. interval scale
22. Marketing research is continuous and ________process.
Correct : B. systematic
23. New product development research helps companies refine their __________.
Correct : D. product design
24. The health of a brand is measured by its _________.
Correct : A. brand equity
25. ______________Research of a product is conducted in the laboratory in order to develop a product with latest design.