Media Planning and Management | Set 1

1. mass media channels of ____

A. education

B. offers

C. publicity

D. space

Correct : A. education

2. media are __ in nature

A. homogeneous

B. heterogeneous

C. harmonious

D. creative

Correct : C. harmonious

3. ___ is often linked to surprises

A. patronage

B. creativity

C. visualisation

D. prospective

Correct : B. creativity

4. ___ ads have short media life

A. display

B. tv

C. magazine

D. newspaper

Correct : B. tv

5. ___ are owned media

A. website

B. cinema

C. newspapers

D. magazine

Correct : A. website

6. Newspapers are ___

A. read

B. viewed

C. scanned

D. seen

Correct : D. seen

7. Media buyer is a __ man

A. visionary

B. liaison

C. motivational

D. common

Correct : B. liaison

8. ___ measures television Viewership

A. tam

B. trp

C. abc

D. grp

Correct : A. tam

9. Card rates are ___

A. uniform

B. non-uniform

C. fixed

D. fluctuating

Correct : B. non-uniform

10. Costly brands enjoy higher ______

A. visibility

B. patronage

C. screening

D. traffic

Correct : A. visibility

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