1. Which of the following is NOT a business opportunity generated by globalization?
Correct : C. Currency crises.
2. With the globalization of markets, the tastes and preferences of consumers world-wide are:
Correct : A. Converging upon a global norm.
3. The main advantage of a differentiation strategy in international markets lies in that:
Correct : A. The focus is taken away from price.
4. Simple Global strategy is used in
Correct : A. High geographically concentrated strategy & low coordination of activities
5. The correct components of the 7-S framework are:
Correct : B. Structure, strategy, shared values, style, staff, skills and systems.
6. Most international trade today is classified as trade in
Correct : C. Manufactured products
7. Export Promotion Organization undertake export marketing communication by-
Correct : D. All above
8. Exports in India are promoted by-
Correct : D. All above
9. Innovations tend to take place in
Correct : A. Hot countries
10. This channel decision is related to the number of middlemen at a particular point or step
in the distribution channel.
Correct : B. Channel width
11. Innovations tend to take place in
Correct : A. Hot countries
12. An agent located near production sources who is hired by a client to buy new products there
is known as a(n)
Correct : B. Resident buyer
13. This merchant intermediary does not take possession of the goods purchased.
Correct : B. Export drop shipper
14. This intermediary takes title to the products it handles.
Correct : D. Trading company
15. When compared to a trading company, an EMC
Correct : C. Offers less services
16. This intermediary is in the best position to overcome problems related to financing and
antitrust restrictions.
Correct : C. Export trading company
17. The dominant form of the international transportation of merchandise is
Correct : B. Sea
18. Freight forwarders do not perform this function.
Correct : D. Product pricing
19. An association of ocean carriers which join to establish common rules with regard to
freight rates and shipping conditions is
Correct : A. Conference line
20. Members of this group charge identical shipping rates. conference line
Correct : A. Independent line
21. This carrier has adopted a dual rate system.
Correct : A. Conference line
22. Marine cargo insurance applies to shipments by
Correct : D. All of the above
23. The freight forwarder does not specialize in
Correct : D. Financing
24. For high unit-value, low-turnover specialty goods, a manufacturer can -----------its
distribution channel
Correct : A. Shorten & narrow
25. Advertising slogans are often proved to be the most effective mean of_____________ to
one or more aspects of a product or products. Select correct option:
Correct : D. Sales promotion
26. Which of the following is NOT a media of advertising?
Correct : A. Direct selling
27. Which of the following is NOT a part of marketing communication mix?
Correct : C. Sales promotion
28. Which of the following statement is TRUE about publicity?
Correct : D. Publicity is a tool of advertising
29. Which of the following is NOT a sales promotion technique?
Correct : B. Telephone survey
30. IMC stands for what?
Correct : B. Integrated marketing communication
31. What are the companies doing from the following options as a result of an explosion of more
focused media that better match today’s targeting strategies?
Correct : D. More narrowcasting and broadcasting
32. Which of the following advertising is used heavily for creating a primary demand when
introducing a new product in the market?
Correct : C. Comparative advertising
33. All of the following are the logistics functions EXCEPT?
Correct : C. Inventory management
34. This channel decision is related to the number of middlemen at a particular point or step
In the distribution channel.
Correct : A. channel length
35. A product with a low-price image requires .....distribution.
Correct : B. selective
36. Ricoh's U.S. copier dealers do not compete with each other because each has its own territory. This type of distribution is
Correct : A. intensive
37. This is not a characteristic of Japanese distribution channels.
Correct : B. few small retailers
38. Japan’s keiretsu system does not have this characteristic.
Correct : B. close ties to the group’s main bank
39. Which of the following is not a characteristic of Japan’s keiretsu system?
Correct : D. All of the above
40. This service of the U.S. Department of Commerce provides a custom overseas search to A U.S. manufacturer interested in foreign representation.
Correct : B. World Traders Data Reports
41. To reduce the potential compensation obligations under foreign laws on termination of
distributors, the exporter should
Correct : C. include "just cause" termination provisions
42. This practice is illegal.
Correct : C. black market
43. This condition will cause the U.S. Customs to refuse issuing an exclusion order to Protect a mark owner from gray marketing.
Correct : C. order sought by an independent U.S. firm
44. When a U.S. firm leaves local managers of its foreign subsidiary alone by assuming that The foreign market is difficult for outsiders to understand, this is a reflection of
Correct : D. none of the above
45. Decentralization is likely in the case of
Correct : B. polycentricity
46. A strong orientation to the host country is known as geocentricity.
Correct : B. False
47. This kind of orientation often results in duplication of effort among overseas
subsidiaries.
Correct : B. polycentricity
48. Polycentricity usually results in uniform marketing.
Correct : B. False
49. When companies believe that, even though countries may differ, the differences can be understood and managed, such firms are
Correct : B. polycentric
50. A geocentric firm does not identify itself with a particular country.
Correct : A. True
51. These firms allocate corporate resources without regard to national frontiers and do not hesitate making direct investment abroad.
Correct : D. none of the above
52. In terms of the PESTLE analysis, the liberalizing of international trade and tariff
regimes could go in which section or sections?
Correct : C. Political and economic and legal
53. An 'industry recipe' can be defined as:
Correct : B. A tactic for anticipating a competitor's next move
54. Typically, profits are highest in which stage of the industry life-cycle?
Correct : A. Introduction
55. Which of the following industries is least likely to follow the conventional life-cycle model?
Correct : A. Software development
56. Brandenburger and Nalebuff added a sixth force to Porter's Five Forces. It is known as:
Correct : A. The threat of substitutes
57. The Six Forces framework is based on the principle of:
Correct : D. Structure - conduct – performance
58. In the Six Forces, the 'threat of new entrants' relates to:
Correct : D. Buyer power
59. An industry characterized by irregular patterns of stability, rapid technological change, high uncertainty and global competition can be described as:
Correct : D. Co-optive
60. A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of:
Correct : C. The Prisoner's Dilemma
61. In the context of environmental analysis, 'munificence' means:
Correct : B. The extent to which it is diverse
62. What are most trade policies driven by?
Correct : B. Conflicts of interest within nations.
63. How is international trade policies governed?
Correct : C. By the GATT.
64. Regionalism is:
Correct : A. The grouping of countries into regional clusters based on eographic proximity.
65. In 2003, the US had the largest total amount of imports from and exports to
Correct : C. Canada.
66. In its most basic form, the gravity model says that the most important factors that describe the amount of trade between countries are
Correct : D. the amount that the countries produce and the distance between them.
67. Evidence shows that
Correct : D. countries farther apart have less trade between them on average.
68. The North American Free Trade Agreement
Correct : D. has reduced tariffs and other trade restrictions among Canada, Mexico and the US.
69. While technologies have reduced the negative effect that distance has on trade,
Correct : C. political factors have historically been more influential in determining the amount of trade than available technologies.
70. Which of the following is the last step in marketing research process?
Correct : B. Interpreting and reporting the findings
71. Which one of the following research instruments is used to collect information quickly?
Correct : B. Telephone interviewing
72. In creating research questionnaires, which of the following is good advice for research
specialist to follow?
Correct : A. Use care in the wording and ordering of questions
73. Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way?
Correct : A. Causal research
74. Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third Technique?
Correct : D. Positive feedback
75. The top country in terms of marketing research expenditures is
Correct : B. The United States
76. This kind of information is collected firsthand to answer specific, current research
questions.
Correct : A. Primary data
77. One problem of primary data is
Correct : D. Cost
78. Information that has already been collected for other purposes is called
Correct : C. Secondary data
79. This is not a characteristic of a good test market.
Correct : C. Expanded trading area
80. When a measuring instrument is able to measure what it purports to, the instrument is
Correct : D. Valid
81. The results of American consumers' responses may not apply to foreign consumers. This
is a problem of
Correct : C. External validity
82. This step of MIS (marketing information system) development involves the investigation
of all users' needs.
Correct : A. System analysis
83. Perhaps, the most credible argument for protectionist measures is
Correct : D. Protecting infant industry
84. Compared to a protective tariff, a revenue tariff is
Correct : A. Lower
85. The duties stated as a fixed percentage of the invoice value are
Correct : B. Ad valorem duties
86. This kind of tax is collected at each point in the distribution chain and levied on the total
value of a product.
Correct : C. Cascade tax
87. This is not a nontariff barrier.
Correct : D. Countervailing duties
88. GATT's Subsidies Code prohibits the use of export subsidies on
Correct : A. Nonprimary products
89. When a country permits an import of limited quantities at low rates of duty but subjects an excess amount to a much higher rate, this kind of quota is used.
Correct : D. Tariff quota
90. This type of trade barriers is easiest to deal with.
Correct : A. Tariffs
91. These barriers are least transparent.
Correct : D. Private barriers
92. South Korea's chaeboland Japan's keiretsu are examples of
Correct : C. Private barriers
93. This world organization wants to achieve a broad, multilateral, and free worldwide system
of trading.
Correct : A. WTO
94. This organization does not allow a nation to veto a panel’s decision
Correct : B. WTO
95. This organization is a permanent organ of the United Nations General Assembly, and its goal is to encourage development in Third World countries and enhance their export positions.
Correct : C. UNCTAD
96. The system which gives LDCs' exports a preferential treatment is called
Correct : A. GATT
97. This kind of quota is the most restrictive.
Correct : A. absolute quota
98. When a country permits an import of limited quantities at low rates of duty but Subjectsanexcess amount to a much higher rate, this kind of quota is used.
Correct : D. tariff quota
99. In the mid-1980s, Japan signed an orderly marketing agreement (OMA) restricting itsautoexports to the United States to 1.68 million units per year. This OMA is a(n)
Correct : C. voluntary quota
100. South Korea's chaebol and Japan's keiretsu are examples of