1. According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize
Correct : B. Business-to-business marketing
2. When a firm uses the same marketing strategies abroad as that used at home, it probably is
Correct : A. Ethnocentric
3. The study of international marketing should focus primarily on
Correct : D. All of the above
4. According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, good, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize
Correct : D. All of the 4 Ps are recognized
5. To U.S. students, French marketing is
Correct : B. Foreign marketing
6. This kind of international marketing study contrasts two or more marketing systems to identify similarities and differences.
Correct : C. Comparative marketing
7. For practical purposes, the difference between the concept of international marketing and
the concept of multinational marketing is
Correct : B. Insignificant
8. An analysis of the external environment enables a firm to identify
Correct : D. Opportunities and threats
9. MNCs are often associated with
Correct : D. All of the above
10. This definition of MNC focuses on the number of countries in which the firm does business and the citizenship of corporate owners and top management.
Correct : D. all
11. A strong orientation toward the home country is an indication of
Correct : A. Ethnocentricity
12. This is the feeling within a culture that its values are superior to those of foreign
cultures.
Correct : A. Ethnocentricity
13. When a firm uses the same marketing strategies abroad as that used at home, it probably
is
Correct : A. Ethnocentric
14. The correct components of the 7-S framework are:
Correct : A. Structure, strategy, shared values, style, staff, skills and systems.
15. Being a global organization means-
Correct : C. Creating both standardized and customized products
16. Which of the following represents a company's effort to identify and categorize groups
of customers and countries according to common characteristics?
Correct : B. Global market segmentation
17. A global market leader is an organization which-
Correct : D. is recognized as being ahead of the rest in terms of market share
18. From the point of view of marketing, an organization that enjoys competitive
advantage in an industry has done so by-
Correct : A. Creating superior value for customers
19. Regionalism is:
Correct : C. the grouping of countries into regional clusters based on geographic proximity.
20. The main aim of global marketing is to:
Correct : D. achieve all of the above.
21. Within an international context, what are 'economies of scope' synonymous with?
Correct : A. Reusing a resource from one business/country in additional businesses/countries.
22. The work of an international marketer is mainly concerned with
Correct : D. adapting a marketing mix to enter a market in another country
23. Key controllable factors in global marketing are
Correct : D. all of the above.
24. Big multinational pharmaceutical firms try to exercise influence over the policy decisions made by government departments and regulatory agencies. Which of the following does not reflect how the companies try to exercise their influence?
Correct : B. Ignoring their regulatory agencies
25. Foreign multinationals wishing to do business in China can be sure that:
Correct : C. The Chinese market is expanding very rapidly compared with those of the West
26. Which of the following is not a business opportunity generated by globalisation?
Correct : C. Currency crises
27. An impact analysis helps firms to:
Correct : D. Prioritise responses to the forces of the external environment
28. Exploring the strategic implications of global warming is best described as
Correct : B. Scenario planning
29. An analysis of the external environment enables a firm to identify
Correct : B. Strengths and weaknesses
30. This entry strategy involves having an agreement that permits a foreign company to use industry property, technical knowhow, or engineering design in a foreign market.
Correct : B. Licensing
31. Regarding foreign direct investment, developed countries are
Correct : A. Largest recipients and largest sources
32. Sony and Pepsi joined together to market Wilson sporting goods in Japan. This strategy is
Correct : C. Joint venture
33. This market entry strategy should be used when a company faces high tariffs but does not
want to lose control of its operations.
Correct : D. Manufacturing
34. This strategy involves manufacturing operations in a host country for the purpose of exporting a product made there to a company's home country or to other third countries.
Correct : A. Sourcing
35. The marketing mix (the 4 Ps of marketing) does not include
Correct : C. practicality
36. This kind of international marketing study contrasts two or more marketing systems to
identify similarities and differences.
Correct : C. comparative marketing
37. For practical purposes, the difference between the concept of international marketing and
the concept of multinational marketing is
Correct : B. insignificant
38. Marketing is not needed in
Correct : D. marketing is needed in all countries
39. Midsize German companies' contribution to Germany's export success is
Correct : A. significant
40. According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize
Correct : B. business-to-business marketing
41. Globalization refers to:
Correct : A. A more integrated and interdependent world
42. Which one of the following is a pull factor in emigration?
Correct : D. War
43. Which of the following do NOT facilitate globalization?
Correct : C. Immigration controls
44. Which of the following constitutes Foreign Direct Investment?
(a) A speculator trying to make a profit by buying company shares on a foreign stock exchange.
Correct : B. A tourist purchasing foreign currency to spend on a holiday abroad.
45. Which of the following could be defined as a multinational company?
Correct : C. A firm owning a chain of supermarket outlets outside its country of origin.
46. Which of the following is a driver of globalization?
Correct : B. Weak competition.
47. Globalization is beneficial for firms because:
Correct : A. It protects them against foreign competition.
48. The internet facilitates globalization by:
Correct : D. Making it easier for governments to censor the information received by their citizens from abroad.
49. Globalization can create problems for business because:
Correct : D. All of the options given are correct.
50. International product life cycle has important implications for a company’s-----------
Correct : A. Product planning
51. The product cycle will also show whether the market is expanding or declining and,therefore,
may help in determining the ---------------
Correct : B. Time frame
52. The International Product Life Cycle suggests that countries will-------------- in their timing
of the demand for various products
Correct : B. Differ
53. Behavioral variables of segmentation may include:
Correct : C. Context for business
54. Mention stage of economic development in which countries is able to produce a wide
variety of products?
Correct : C. The drive to maturity
55. Customers with different needs or responses to marketing activity are categorized in which
of the following way?
Correct : B. Market segmentation
56. Select best description why international marketers focus on segmentation?
Correct : A. To identify their similar need
57. Identify the concept in which marketers try to create distinct image or identity in the minds
of their target customers/consumers?
Correct : B. Market positioning
58. When customers/consumers may have too narrow image of any brand, is distinguish in which
of the following way?
Correct : A. Under positioning
59. According to the view of Michael Porter, firm first develop product for domestic market and later on launch in international market. This view is consistent with which of the following factors?
Correct : D. Firm strategy, structure &rivalry
60. The stages of new product development do not include
Correct : A. Business analysis
61. The most important reason behind the utilization of market segmentation is
Correct : A. Market heterogeneity
62. According to the international product life cycle theory, a country that developed an
innovation will eventually become
Correct : C. An absolute exporter
63. Innovations are most likely to be first introduced in
Correct : D. Highly developed countries
64. The innovating firm's sales and export volumes are kept stable in this stage of IPLC.
Correct : B. Maturity
65. Product standardization and comparative disadvantage are the characteristics of this stage
of the international product life cycle theory.
Correct : D. Reversal
66. This product is least likely to conform to the phenomenon described in IPLC.
Correct : D. Leather goods
67. This kind of product is most likely to require adaptation for overseas markets.
Correct : B. films
68. Analyzing a product as innovation & using the product component model provides the
marketer a lead for
Correct : A. Adaptation
69. Setting low prices to encourage initial product trial & to generate sales growth reflects
which one of the following pricing methods-
Correct : A. Penetration pricing
70. Customers buy from stores & firms that offer the highest-----
Correct : A. Level of customer satisfaction
71. Which one of the following is not a product attribute?
Correct : C. Product price
72. Which one of the following is not an ethical pricing issue?
Correct : A. Product dumping
73. Pricing as an active instrument considers-
Correct : C. Both of the above
74. Dumping is an important global pricing issue that translates into:
Correct : B. a company exporting a product at a lower price than it normally charges in its own market
75. At some point, a product's sales growth will slow down, and the product will enter then _____.
Correct : C. Maturity stage
76. All of the following are accurate descriptions of different ways companies extend the
maturity stage of the PLC, except which one?
Correct : D. Pruning the product offerings
77. The product life-cycle stage, in which sales plunge to zero or drop to a low level at which
they continue for many years, is the _____.
Correct : D. Decline stage
78. Product sales decline for many reasons, including which of the following?
Correct : D. All of the above
79. Luxury designer brands penetrate international markets typically using:
Correct : C. Skimming
80. This is the reason why U.S. marketers assume that products designed for Americans
Aresuperior and should be preferred by foreign consumers as well.
Correct : A. big-car syndrome
81. This kind of product is most likely to require adaptation for overseas markets.
Correct : C. automobiles
82. The most important factor which makes product modification mandatory is
Correct : A. country's regulations
83. Almost all countries, except the United States, use this measurement system.
Correct : C. metric
84. Which of the following describes the reluctance of the United States to adopt the metric system?
Correct : C. imperial syndrome
85. U.S. television sets cannot be sold in other countries because of
Correct : C. product systems
86. This sector accounts for most of the U.S. employment.
Correct : D. high technology
87. The world’s largest exporter of services is
Correct : A. the United States
88. For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is
Correct : B. insignificant
89. This definition of MNC focuses on the number of countries in which the firm does Business and the citizenship of corporate owners and top management.
Correct : A. structure
90. This definition of MNC depends on the contribution of foreign operations in terms of earnings, sales, and assets.
Correct : B. performance
91. A strong orientation toward the home country is an indication of
Correct : A. ethnocentricity
92. NAFTA is an example of
Correct : D. Free Trade Area
93. Which one is not an international organisation
Correct : D. CBDT
94. Which of the following is not an International Financial Institution
Correct : A. ICICI
95. What one of the following is not the advantage of MNCs to the host country
Correct : A. Increase in social activities
96. In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections?
Correct : D. Political and environmental
97. An 'industry recipe' can be defined as:
Correct : C. The hidden competences that are difficult to imitate
98. Typically, profits are highest in which stage of the industry life-cycle?
Correct : B. Growth
99. The corporate culture of a firm is more effectively carried to the managers who are
Correct : B. Home country nationals
100. Posting of home country nationals for all key management positions throughout the
globe is supported by: