4. ___________reflects the sum of the perceived tangible & intangible benefits
& costs to customers.
Correct : B. customer value
5. Testing before launching a product launching a product is known as
.…,………….
Correct : D. test marketing
6. ____________is a way of describing audience based on factors such as
age, gender, education level, town class, income etc.
Correct : A. Demographic
7. ________________is a way of describing audience based on the their life
style, attitudes, aspirations, habits etc.
Correct : B. Psychographics
8. ________________is the acquisition of goods and services by the seller or
industrial user for the purpose of resale
Correct : A. selling
9. A____________is an elaborated version of the idea expressed in consumer
terms
Correct : B. product concept
10. NPD Stands for _________________
Correct : D. new product development
11. A______________is a detailed version of the idea stated in meaningful
consumer terms
Correct : A. product concept
12. Marketing myopia related first paper published in 1960 in the ..........
Correct : C. harvard business review
13. A large amount of ___________advertising is for retailers, local businesses
and for promotions.
Correct : C. radio
14. marketing buzz means means....…………….
Correct : C. Product Development
15. Companies are exploring the_____________for communicating their
advertising message because of its several attractive features and advantages.
Correct : D. new media
16. The advertising industry is passing through a transition phase with the
emergence of the ______________media.
Correct : B. online
17. New media is very cost-effective when compared to the traditional media
and is highly _______.
Correct : D. result-oriented
18. The __________is the biggest possible medium and has the quickest and
the deepest reach throughout the globe.
Correct : A. web
19. Digital technology is changing the way_______relate to products and
markets.
Correct : B. consumer
20. Cyber consumers are not_________
Correct : C. homogeneous
21. Marketers often use the term__________to cover various groupings of
customers.
Correct : D. Segment market
22. Inside sales is known as______________
Correct : C. tele-marketing
23. which is the future of of direct marketing .....…………...
Correct : D. Personal relation, open dialogue and one to one communication
24. Tele marketing is a part of ...……………….
Correct : A. direct marketing
25. Selectivity is related to__________________
Correct : D. Coverage
26. A cluster of complementary goods and services across diverse set of
industries is called as_______________
Correct : B. meta market
27. advertising affords the marketer the ability to engage the consumer in a
direct and personal way_________________.
Correct : A. Interactive
28. One of the key tasks of marketers is and to create consumer
perceptions that the product is worth purchasing______________.
Correct : C. To differentiate their products from those of competitors
29. technology is changing the way consumers relate to products and
markets______________
Correct : C. Digital
30. Cyber consumers are not______________
Correct : D. Homogeneous
31. e-Tailing will have to co-exist with ________________retailing.
Correct : B. traditional
32. ____________the appropriate market segment has become ever more
important when carrying out e-branding campaigns.
Correct : C. Targeting
33. Creating and securing a brand name in the physical world requires
extensive marketing___________. .
Correct : A. Research
34. Online marketing of all types offers superior measurability and trackability
in comparison to traditional_________________
Correct : B. tactics
35. Digital branding, in general need to have the consumer- specific orientation
addressed to consumers in a_____________context.
Correct : D. cultural
36. What is the last stage of the consumer decision process?
Correct : B. post purchase behaviour
37. Media are the bridges that carry messages back and forth between companies and __________
Correct : B. customers
38. The challenge of media planning is becoming greater because the number
of ways to send brand messages is_____________.
Correct : C. increasing
39. Media planners begin their work by doing media____________
Correct : A. research
40. markets are made up of members of the distribution
chain________________
Correct : D. Channel
41. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to ______________profiles.
Correct : B. demographic
42. When a company distributes its products through a channel structure that
includes one or more resellers, this is known as______________
Correct : A. Indirect marketing
43. In marketing theory, every contribution from the supply chain adds __________to the product
Correct : A. value
44. The act of trading a desired product or service to receive something of
value in return is known as which key concept in marketing?
Correct : B. exchange
45. The most basic level of a product is called the:
Correct : A. core product.
46. Anything that can be offered to a market for attention, acquisition, use, or
consumption that might satisfy a want or need is called a(n):
Correct : C. product.
47. ________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.
Correct : C. Dentsu India
48. A change in an individual's behaviour prompted by information and
experience refers to which one of the following concept?
Correct : A. learning
49. A futuristic innovation (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _______________.
Correct : C. audience
50. Customers' ___________have become the order of the day.
Correct : A. endorsement
51. Holistic marketers achieve profitable growth by expanding customer share,
__________, and capturing customer lifetime value.
Correct : B. building customer loyalty
52. ___________pricing is the approach of setting a low initial price in order to
attract a large number of buyers quickly and win a large market share.
Correct : C. Market-penetration
53. __________markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
Correct : D. Institutional
54. ____________is now a significant part of every global corporations
marketing arsenal.
Correct : D. e - marketing
55. customers can themselves become publishers, choosing to share what
they have received with their social networks________________.
Correct : B. Instant sharing
56. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about_________________
Correct : C. Distribution
57. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?