1. A Challenge in marketing of services is that they are
Correct : C. intangible
2. The act of creating a brand is
Correct : A. branding
3. The ad campaign " din hai suhana aaj pehli tarik hai" is of
Correct : B. cadbury
4. _______ are short phrases that communicate persuasive information about the brand
Correct : A. slogans
5. _____ occurs when the brand makes consumers feel better about themselves
Correct : C. self respect
6. ____methods are ideal for measuring brand association
Correct : A. qualitative research
7. Brand feelings are customers
Correct : A. emotional responses
8. ____ is the structure of brands within an organisational entity
Correct : C. brand architecture
9. Cause Related Marketing was introduced by
Correct : A. varadarajan and menon
10. _____ refers to the word, phrase or clause that functions as an adjective or adverb to qualify the meaning of the other word.
Correct : D. modifier
11. A brand is defined as an asset.
Correct : D. intangible
12. Which of the following is not an objective of Brand management?
Correct : C. to do telly calling and acquire sales
13. 3 C's of branding are
, consistency and constancy.
Correct : D. clarity
14. Brand are a means to provide in-depth information and insights essential for setting long-term strategic direction for the brand
Correct : A. audit
15. A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits.
Correct : C. product
16. This is a scenario in which the customers have too limited a awareness of the brand.
Correct : B. over positioning
17. which of the following is not a clothing brand brand?
Correct : C. nyka
18. The brand element that specifies the location of web pages.
Correct : B. uniform resource locator
19. Relate marketing creates experiences by taking into account individual's desire to be a part of the social context
Correct : B. experiential marketing
20. It is used to identify the brand, to enhance brand awareness and to facilitate unique brand associations.
Correct : A. brand elements
21. is the difference between what a brand promises to deliver in its communications and what it actually does
Correct : B. brand gap
22. Three fundamental pricing approaches are market skimming pricing, neutral pricing, and?
Correct : C. market penetration pricing
23. Customize products and services
Correct : A. one to one marketing
24. It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information
Correct : D. permission marketing
25. The Drivers that differentiate and identify the brands are classified as?
Correct : B. brand elements
26. The series of procedure in which customer is focused
, helps to access brand's health and
Correct : A. brand audit
27. is as if ' making the brand come alive'.
Correct : A. brand personality
28. is a measure of the attachment that a customer has to a brand
Correct : A. brand loyalty
29. may be tested in two forms: Aided recall & Unaided recall
Correct : A. brand recall
30. What is more important in brand equity?
Correct : A. quality
31. Amul Masti Dahi is an example of:
Correct : B. brand extension
32. helps consumers to justify their self worth to others or themselves
Correct : A. cause marketing
33. Another way of getting the brand revitalized is through the
_
Correct : D. repositioning
34. can be seen in the way the customer thinks, feels, perceives the product along with its price and market position
Correct : C. brand equity
35. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a
context
Correct : D. cultural
36. Brand Asset Valuator (BAV)
Correct : A. comparative
37. analysis aims to find the optimum positioning between low-price-low- quality and High- Price-High-quality
Correct : C. conjoint
38. ………defines what the brand thinks about the consumer, as per the consumer
Correct : A. brand attitude
39. The comparison of brand equity from thousands of different brands with several categories is called?
Correct : D. brand asset valuator
40. _is the added value endowed on services and products.
Correct : C. brand equity
41. Four P’s was initially expressed by?
Correct : A. e j mccarthy
42. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as?
Correct : B. esteem
43. Content Marketing consists of
Correct : B. blogging
44. helps make purchasing
Correct : B. branding
45. Which of the following statement is TRUE?
A. Brand-essence serves as a metric to evaluate buyer’s marketing strategies.
B. Branding is a useless tool to differentiates the product and the producer
C. Brands give consumers a reason to share the opinions positively
D. Brand can be copied easily
Correct : C. c
46. The
model describes how to create intense, activity loyalty relationships with customers.
Correct : B. brand resonance
47. Under Keller’s Brand Equity Model For Building A Strong Brand "What do I think or feel about you?" mean
Correct : C. brand responses
48. A brand identify is the centring idea of business
Correct : A. organisation
49. A brand is defined as an _.
Correct : B. intangible asstes
50. "Just Do It" is a tagline of which brand?
Correct : C. nike
51. It is a form of advertising which focuses primarily on helping consumers experience a brand.
Correct : A. experiential marketing
52. Short term
Correct : A. trade
53. The offering of all brands and the brand lines by a particular company is considered as?
Correct : C. brand portfolio
54. The abililty of the marketing program to affect the customer mind-set will depend on its
Correct : C. quality
55. In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them.
Correct : B. permission marketing
56. Distribution channel's are categorized by number of intermediaries among manufacturers and?
Correct : B. customers
57. Which of the following car brand no longer exists?
Correct : D. hummer
58. This majorly focuses on maintaining the Brand Equity
Correct : C. brand reinforcemen t
59. The task of any business is to deliver ____________at a profit.
Correct : B. customer value
60. The solution to price competition is to develop a differentiated:__________
Correct : B. Offer, delivery, and image.
61. Buying goods and services for further processing or for use in the
production process refers to which of the following markets?
Correct : C. Business markets
62. Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets.
Correct : C. Cultural values
63. The _____________refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
Correct : A. distribution chain
64. ______________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Correct : D. Consumer behaviour
65. The Word "brand" is frequently used as a_____________
Correct : D. metonym
66. Advertising to today’s consumers, we need to look beyond the
_____________media of print, radio, and television.
Correct : A. traditional
67. The cost of an advertisement or a schedule of ads is often based on
_______________.
Correct : D. CPM
68. Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.
Correct : B. Advertising messages
69. Mainly, chief resource of authority throughout allocation channel
is________________
Correct : B. brand
70. Clearness regarding proportions of brands is clarity in
Correct : C. Function & aspect of given options
71. Media strategy is making media decisions based on____________
Correct : A. Understanding customers wants and needs
72. Careful brand management look for to build product or services related to
the_____________
Correct : A. target audience
73. Branding strategy is also called______________
Correct : A. brand architecture
74. When companies combine existing brand with new brands, brands are
called_______________
Correct : D. sub-brand
75. Brand which is result of extension in brand or sub-brand is classified
as______________
Correct : C. parent brand
76. Interactive media can be best described as________________
Correct : D. Media that allow two-way messages between company and consumer
77. Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ______________________ .
Correct : D. occupation
78. The mental act, condition or habit of placing trust or confidence in another
shows which of the following options?
Correct : D. Attitude
79. The____________is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
Correct : B. selling concept
80. The ___________concept holds that consumers will favor those products
that offer the most quality, performance, or innovative features.
Correct : A. product
81. One traditional depiction of marketing activities is in terms of the marketing
mix or four Ps. The four Ps are characterized as being______________
Correct : D. product, price, promotion, and place
82. The traditional view of marketing is that the firm makes something and then
_____________it.
Correct : A. sells
83. …………………refers to a brands objective (functional) attributes in relation
to other brands.
Correct : D. Brand position and Product position
84. …………defines what the brand thinks about the consumer, as per the
consumer.
Correct : A. Brand attitude
85. …………………includes two aspects of a brand – its associations and its
personality.
Correct : D. Brand image
86. …………………includes all that is linked up in memory about the brand. It
could be specific to attributes, features, benefits or looks of the brand.
Correct : B. Brand Associations
87. …………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.
Correct : C. Brand Symbol
88. ………………….can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.
Correct : B. Cannibalization
89. A marketer needs to understand that some ‘general traits’ of a brand name
are:
Correct : D. East to recognise, pronounce, recalls
90. Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of………..
Correct : A. Descriptive Brand Name
91. Kadak, Xerox, Exxon, Fidji are examples of____________________