10. A --------------of fabric is a company that buys cloth and sells it.
Correct : A. Third source
11. ----------------------- included the actual transportation of the product
Correct : A. Channels
12. What a business offers customers to satisfy needs.
Correct : A. Product
13. Expand TQM
Correct : A. Total Quality management
14. A ----------------------------- is enclosed with a climate controlled walleway
between two facing strips if stores.
Correct : B. Qualitative
15. Categories of styles that appeal to different consumers.
Correct : B. Style ranges
16. The ability of a line to sell regularly and steadily at full price
Correct : C. Sel through
17. The wholesale price plus a mark-up covering the retailers operating costs and a
profit
Correct : A. Retail price
18. The group of consumers to whom a producer, manufacturer or retailers aims
products, services and advertising
Correct : A. Target market
19. The number of times a store’s merchandise stock is sold and replaced in a given
period.
Correct : A. Stock turnover
20. The outline of a garment
Correct : C. Silhouette
21. Retailers buy from new resources to obtain fashion newness
Correct : A. Trend buying
22. Suppliers also known as -----------------------
Correct : A. Vendors
23. size range in feminine apparel in even numbers
Correct : B. missy
24. Salon de presentations -----------------
Correct : A. Show room
25. A show of designer clothes that moves from store to store
Correct : B. trunk show
26. A price lower than the original wholesale price ---------------------
Correct : C. Off – price
27. ------------------ is an assessment of market segment options, the competition, the
marketing environment and major trends.
Correct : C. Marketing analysis
28. Size range of female apparel in odd numbers, 3 to 15
Correct : B. Junior
29. A person employed to create ideas for garments or accessories in the fashion
industry is known as -------------------
Correct : C. Designer
30. Fashion which are popular for a relatively short period of time, usually no longer
than one season
Correct : B. Facts
31. --------------------- are customers charges imposed an imports in an attempt to
protect domestic industry
Correct : B. Duties
32. The purpose of marketing is to maximise a company’s is sales by selling products
which meet ---------------- needs effectively.
Correct : C. Consumers
33. In -------------------- stage of the product lifecycle a style is likely to the
discounted.
Correct : C. Decline
34. Consumers want test product at --------------------
Correct : B. Best price
35. A ------------------- price policy is a form of price discrimination over time
Correct : A. Skimming
36. The most significant international fashion trade fair for fabrics------------------------
Correct : A. Premiere vision
37. -------------------- are manufactures travels that are available nationwide
Correct : A. Dealers brands
38. ------------- means cut and produce only against orders.
Correct : C. Cut- to- order
39. -------------------- is the character or personality that a store presents to the public
Correct : A. Store image
40. -------------------- is the means of communication, newspapers, magazines,radio ,
TV and direct mail
Correct : C. Media
41. Storage and transportation-----------------------
Correct : A. Physical distribution activities
42. Retailers are attempting to become consumer driven to satisfy the consumer
expectations.
Correct : C. Service oriented retailing
43. The purchase of the ------------------- is more than half the job of sales
Correct : A. Merchandise
44. Obsolescence -----------------------
Correct : A. Rejection
45. The depth of markclours is very often related to the ------------------------ of the
season
Correct : B. Time
46. The number of times the average stock is sold over a period of time
Correct : A. Stock turnover
47. What become fashionable usually elepenels upon the ---------------- of the year.
Correct : A. Seasons
48. The occupational guessing game for the fashion industry -------------------------
Correct : B. Forecasting
49. --------------------- is a cycle beginning with a decrease in spending due to the lack
of money
Correct : C. Recession
50. A -------------- policy is usually associated with high price lines.
Correct : B. Top quality
51. A ------------- is a name, traclrmatic or logo which is used to identify the product
of a specific makes
Correct : A. Brand
52. A ---------- brand is one that meets the standards of the retail store where it is sold.
Correct : C. Private
53. A -------------------- brand is one that is associated with a “name “.
Correct : B. Designer
54. The ---------- refers to the rise, wide popularity or acceptance by masses of people,
and then the decline in the acceptance of style
Correct : A. Fashion cycle
55. The first date when a seasons’s orders can begin to be shipped to detailers
Correct : D. Start ship date
56. Profit expressed as a percentage of the sale price
Correct : A. Mark down
57. ------------------------ date is the merchandisers deadline for having all prototypes
and pricing for a new product line completed.
Correct : A. Line preview
58. ---------------- goods are frequently purchased with little thought effort or attempt.
Correct : A. Convenience
59. Brands help to eliminate in limitation products
Correct : A. Ture
60. Expand EOV
Correct : B. Export oriented unit
61. A ---------------- discount is used to sell merchandise that is out of season
Correct : A. Seasonal
62. ---------------------- is the brand for manufacturers and retailers to expand
throughout the world
Correct : D. Globalization
63. ------------------ is the term often used by the industry to describe online retailing
via the internet
Correct : B. E-Commerce
64. ----------------- pricing done as per customers who judge the quality of the product
by its price.
Correct : A. Prestige
65. The price increases when demand increases and price --------------- when demand
decreases
Correct : C. Decreases
66. ------------- provides a framework for identifying consumer needs and target
markets and enables the anticipation of consumer responses to marketing action.
Correct : A. Consumer behaviour
67. ----------------- is media coverage that is not paid for and has a mass audience and
high level of credibility
Correct : A. Publicity
68. Anything that can be offered in the market place that might satisfy a need.
Correct : B. Product
69. Collection is a group of garments designed for a specific--------------
Correct : A. Season
70. ------------------ means a worldwide search for the best available fabrics as
garment production at the best price
Correct : C. Sourcing
71. The surface interest in a fabric or a garment is called -------------
Correct : C. Jenlure
72. Overall outline of a garment is called
Correct : D. Sithovette
73. ---------- are customs charges imposed on imports in an attempt to protect
domestic industry
Correct : A. Duties
74. ----------------- provide a means of diversification for the designers as brand
without the risk of capital investment or the responsibility of production
Correct : B. Licenses
75. -------------------- is a place where manufactures sales representatives show
samples to prospective retail buyers
Correct : B. Shorooms
76. The toddlers apparel, for the child who has learned to walk are sized
Correct : A. 2T,3T,4T…
77. Missy sizes 6 to 16 are for the female figures
Correct : C. Mature
78. ---------------- implies that the consumers must buy and wear a style to make it a
fashion
Correct : A. Acceptance
79. Expand GNP
Correct : B. Gross national product
80. -------------- are goals that are brought in from a foreign country to sell here
Correct : A. Imports
81. Advertising is a paid message I in the media used to --------------------- sales