1. Marketing concept address the four P’s: Product,Price,Promotion & -------------
Correct : A. Place
2. A group of garments designed for a specific season.
Correct : B. Collection
3. Any paid message in the media used to increase sales.
Correct : A. Advertising
4. The business of buying fashion merchandise from a variety of resources and reselling it
to ultimate consumers-----------------
Correct : B. Fashion retailing
5. Prediction of fashion trend.---------------
Correct : A. Fashion forecasting
6. The difference between the cost price and selling price.
Correct : B. Markup
7. A price lower than the original wholesale price--------------.
Correct : C. Off-price
8. ------------------- is the process of market & trend research, merchandising, design and
development of the final product.
Correct : A. Product development
9. Work on a new line begins approximately----------------month before the selling season.
Correct : B. 8
10. ------------------has the responsibility for merchandise content and assortment.
Correct : C. Buying line
11. Expand DMMs.-----------------
Correct : A. Divisional Merchandise Managers
12. Expand MIS.------------------
Correct : A. Merchandising Information System
13. A merchandise------------------is a collection of various styles, quantities and prices
related merchandise, usually grouped under one classification within a department.
Correct : B. Assortment
14. The difference between actual stock and planned stock equals -------------- the value of
planned purchases
Correct : A. open to buy
15. Expand OTB---------------
Correct : A. Open-to –buy
16. ------------------------------ analysis shows the relationship between fixed costs variable
or marginal costs, total cost, sales revenue and output or volume.
Correct : B. Break even
17. --------------- is any particular characteristic as look in apparel as accessories.
Correct : A. Style
18. ----------- is defined as “generally one or more letters worked into some distinctive
typographic designs”.
Correct : B. Logo
19. --------------------included bags, books, gift wraps, tissue papers and another form of material used to hold the target markets purchases.
Correct : C. Packaging
20. A ----------------------- is an information log generated by the onamfactures and attached
to the product
Correct : C. Hangtags
21. A ----------------- store operators on a low price margin
Correct : B. Supermarkets
22. Set a low price to stimulate customer traffic
Correct : A. Discount pricing
23. Design prices to encourage customers to purchase a newly introduced product
Correct : C. Promotional pricing
24. ------------------------- is a classification of consumers based on activites, interst and
opinions.
Correct : A. Psychographics
25. ----------------------- is where profit is expressed as a percentage of the sale price.
Correct : C. Markdown
26. Crabrielle coco chanel, is internationally known as------------
Correct : A. Coco
27. The customer perceives the value of the product to the worth the price.
Correct : B. Volume-based pricing
28. Market----------pricing occurs when the products initial price is set low.
Correct : A. Penetrating pricing
29. The types of discount pricing strategies are popular in the fashion industry 1)-------------
-------- 2) Seasonal discount
Correct : C. Quantity discount
30. ----------------------- discount is provided when merchandise is purchased in bundles or
multiple units
Correct : A. Quantity
31. A ---------------------- discount is used to sell merchandise that is out of season
Correct : A. Seasonal
32. ------------------------ occurs when pricing is used as the basis to make consumers “feel
more favourable” about a product
Correct : D. Psychological pricing
33. ------------------- is an assessment of market segment option, the competition, the marketing environment and major trends
Correct : A. Marketing analysis
34. -------------------- will slowly rise in popularity only to suffer an abrupt decline as they
become adopted
Correct : D. Fad
35. -------------------- is the study of changes in the rose and make up of the population
Correct : A. Demographic
36. -------------------- involves ses of detailed question that are asked to determeine the status of a firm in relation to its objectives, sustomers, competition and marketing environment
Correct : B. Marketing audits
37. Describes the specific combination of marketing variables, the four P’s----------------
Correct : A. Marketing rise
38. -------------------- are places for buying and selling
Correct : A. Markets
39. --------------- is where profit is expressed as a percentage of costs.
Correct : A. Mark-up
40. Expand MFA ------------------------
Correct : B. Multi fibre Agreement
41. -------------------- is anything that can be offered in the market place that might satisfy a
need
Correct : A. Product
42. ------------------ is the assortment of fashion products that a company offers for sale at
any point in time.
Correct : C. Product range
43. Media coverage that is not paid for and has a mass audience and a high level of
credibility
Correct : A. Publicity
44. SWOT ------------ strengths, weatness, opportunities and -----------------------
Correct : B. Threats
45. ------------- stores that sell manufactures aversuns directly to the customer
Correct : A. Factory outlet
46. An industry buzz word signifying electronic retailing
Correct : C. E- tailing
47. Visual presentation of merchandise ----------------
Correct : A. Display
48. Income left after the basic necessities have been paid for
Correct : B. Discretionary income
49. Report and ideas available by subscription to manufactures and retailers predictives-----
-------------
Correct : B. Design services
50. Any resource from which a designer obtains ideas
Correct : A. Design resource
51. Expand CIM
Correct : B. Computer integrated manufacturing
52. -------------------- is the difference in value between a country’s exports and emports
Correct : B. Balance of trade
53. ---------------- is the trade name that identifies a certain product made by a particular
producer
Correct : A. Branle
54. French word for a small shop with unusual clothing and atmosphere--------------------
Correct : C. Boutique
55. French word for designer workship
Correct : B. Atelien
56. Alta moda ------------
Correct : A. Italian coutue
57. A fashion that long lasts
Correct : A. Classic
58. English term for made- to- measusre men’s suits
Correct : A. Bespoke
59. ------------------- is tha trend for manufactures and retailers to expand throughout the
world
Correct : A. Globalization
60. --------------------- is the group of consumers to whom a producer, manufactures or
retailer aims products, services and advertising
Correct : B. Target market
61. ------------------------ name identify products made by a particular manufactures
Correct : A. Brand
62. Under -------------------- agreement, popular designers and brand name manufactures
give other manufactures permission to use their names.
Correct : C. Licensing
63. ------------------ is a percentage of wholesale sales paid to the designer brand name.
Correct : A. Royalty
64. Certain manufactures avoid retailers altogether by mailing their own catalogs directly to
the public, called ------------------------
Correct : A. Direct marketing
65. In --------------------- agreement, a manufactures sells the rights to retail its merchandise
as product time.
Correct : B. Franchising
66. -------------------- is information given to the public regarding products, policies,
personnel, activities or services.
Correct : A. Publicity
67. Advertising is the planning, ueriting, producing and scheduling of ----------------
designed to attract customers.
Correct : C. Paid announcement
68. The price paid by the retailer to the manufacturer for a garment is known as the ---------
---
Correct : A. Cost price
69. Margin ------------
Correct : B. Mark- up
70. Expand VAT
Correct : A. Value added tax
71. ----------------- is calculated at the range selection stage before order qualities are
finalisect.
Correct : A. Average selling price
72. New ranges are launched for -------------- main reasons per year.
Correct : C. 2
73. --------------- general merchandise store, including apparel, household goods and
furniture.
Correct : B. Department store
74. ------------------- is the term offer used by the industry to describe online retailing vis the
internet.
Correct : B. E- Commerce
75. -------------------- retailing offers merchandises to consumers in a catalog as directional
format
Correct : A. Mail order
76. -------------------- stores owners hires more employee and increases space
Correct : B. Small
77. A successful unit store may open additional locations, to grow into a -------------- unit
operation,
Correct : D. Multiple
78. ------------------------ store is often managed by one person usually the owner.
Correct : A. Small
79. Any store that is price- directed is a ----------------- store
Correct : D. Promotional
80. The retailers charge a small membership fee, offer consumers deep discounts on
general merchandise -------------------------
Correct : A. Warehouse club
81. ------------------- is the group of consumers to whom a producer, manufactures or
retailer aims products, services and advertising
Correct : B. Target market
82. -------------------- is a designer or fashion leader who sets a fashion directton
Correct : A. Trend setter
83. ----------- stores cater to a particular target customer by providing a narrow fours of
merchandise
Correct : B. Speciality
84. -------------- is the means of communication, newspapers, magazines, radio, TV, and
direct mail.
Correct : C. Media
85. ---------------- retailer carry a wider variety of categories, such s women’s and men’s
apparel accessories
Correct : B. Multiple line
86. A single unit store may open additional locations, a----------------- operation
Correct : A. Multiple unit
87. Store owned by a single person -------------------
Correct : C. Sole proprietorship
88. Business owned by two or more persons under a centretual agreement
Correct : C. Partnerships
89. The means to communicate a store’s fashion, value and quality message to prospective
customers.
Correct : A. Visual merchandising
90. The timing of seasonal markets analies up a ------------------------
Correct : C. Marketing calendar
91. Involves the presentation of the product or line to the sales staff by the merchandising
and marketing division
Correct : A. Line preview
92. --------------------- indicates when retail orders are completely filled
Correct : C. Ship complete
93. -------------------- involves the assembling of a commercially acceptable collection of
garments within the planned limitation finance and design.
Correct : A. Range planning
94. Low price margin store ---------------------
Correct : B. Supermarkets
95. System design to plan, price, premol and want satisfying product to the target
customers to achieve organisational goal.
Correct : A. Marketing
96. --------------- is generally communicating with the public in an attempt to influence
them towards buying your products or service.
Correct : B. Promotions
97. Interior displays may take the form of ---------------------------------- presentations
Correct : A. Image
98. ------------------------ is the character or personality that a store presents to the
public