2. Implicit memory is to the ______ as explicit memory is to the _____
Correct : B. cerebellum/ hippocampus
3. The mental processing of retrieval of information from memory.
Correct : D. recall
4. When choices are given, it is much easier to identify genuine ones. A multiple
choice test is a good example
Correct : C. recognition
5. This person studied memory retention by stringing together non sense syllable and
memorizing them
Correct : A. herman ebbinghaus
6. Using the acronym VIBGYOR to studying the colors of the rainbow. This is a good
example of
Correct : D. mnemonics
7. Encoding information by its meaning to us
Correct : A. semantic
8. This person studied the effects of misinformation and false memories
Correct : B. loftus
9. Which factors were included in Sternberg's triarchic theory of intelligence
Correct : B. analytic thought, creativity and practical knowledge
10. How many factors did Thurstone associate with intelligence?
Correct : B. 7
11. Which of these factors was not included in Thurstone's theory of intelligence?
Correct : D. deductive reasoning
12. Spiritual and existential intelligence were included in whose theory of intelligence?
Correct : A. gardner
13. Intrapersonal intelligence can be characterized by which of the following
processes?
Correct : B. self- reflection and self- awareness
14. According to Carroll's model of intelligence, at which level are fluid ability and
crystallized intelligence located?
Correct : D. intermediate level
15. Which of the following do Gardner's intelligence correlate with?
Correct : B. each other
16. Which test provides scores for verbal IQ, performance IQ, verbal comprehension,
working memory, perceptual organization and processing speed?
Correct : A. wais-iii
17. Spearman devised which form of factor analysis?
Correct : C. principle components
18. The concept of primary mental abilities was proposed by which of the following?
Correct : B. thurstone
19. How many mental abilities were identified by Guildford?
Correct : C. 120
20. Cattell identified which two forms of intelligence?
Correct : C. crystallized and fluid intelligence
21. Intelligence can be defined as
Correct : D. ability to think abstractly and ;earn from experience
22. . The leading cause of mental retardation is believed to be
Correct : D. fetal alcohol syndrome
23. The first intelligence test was designed by two French men
Correct : A. binet and simon
24. In the formula for IQ, CA stands for
Correct : B. chronological age
25. The belief that intelligence is a general ability is a result of the work of
Correct : D. spearman
26. In the normal distribution curve of intelligence test scores, the mean IQ score is
set at
Correct : B. 100
27. In relation to the development of intelligence, the results of twin studies indicate
that
Correct : D. both genetic and environmental factors are important
28. If it is demonstrated that an intelligence test discriminates against certain ethnic
groups, then it can be said that the test
Correct : D. has culture bias
29. If an intelligence test measures consistently what it is supposed to be measuring
each time it is used, then it is said that the test is
Correct : D. reliable
30. Weschler's intelligence tests were designed to test
Correct : D. verbal and non-verbal intelligence
31. Which of the following is not of Gardner's multiple intelligences?
Correct : D. creative
32. What do the initials IQ stand for?
Correct : D. intelligence quotient
33. According to Spearman, what does 'g' stand for?
Correct : D. general intelligence
34. Which are the main components of Speaman's two factor theory of intelligence?
Correct : B. spatial ability
35. Approximately how many trait words for personality are there in the English
language?
Correct : A. 18000
36. When analyzing a past president to describe his personality by coding letters or
speeches he has written, you are using a process called
Correct : B. content analysis
37. Ancient Greeks hypothesized that there were four different personality
characteristic. they are
Correct : D. irritability, depression, optimism, calmness
38. In the Big Five personality dimensions, behaviours such as speaking fluently,
displaying ambition, and exhibiting a high degree of intelligence is
Correct : D. conscientiousness
39. Psychologists seek to understand Rob's personality through his thoughts, beliefs
and their impact on his behaviour in certain situations. This is known as
Correct : C. cognitive approach
40. Personality trait model that researches three factors: extraversion, neuroticism and
psychoticism, is called
Correct : A. eyesenck\s trait model
41. What is the trait approach to personality?
Correct : B. assumes that each individual has stable personality characteristics
42. According to William Sheldon's theory of Personality, which one best describes a
person who is sensitive and intellectual?
Correct : D. ectomorph
43. Eyesenck originally developed ___, a highly researched factor theory of
personality.
Correct : C. three factor model
44. The id, ego and superego can be best characterized as
Correct : C. systems that make up personality
45. The attribution of one's own unacceptable urges or qualities to others
Correct : C. projection
46. Albert Bandura was a proponent of which perspective of personality?
Correct : B. social cognitive
47. People who rate high on the personality trait of ____ tend to be upbeat, optimistic
and sociable.
Correct : C. extraversion
48. A trait of personality that identifies extraversion, neuroticism, agreeableness,
conscientiousness and openness to experience as the fundamental building blocks of
personailty is
Correct : A. five factor model
49. Personality characteristics or attributes that can easily be inferred from observable
behaviour are
Correct : C. surface traits
50. Proponents of trait theory include
Correct : B. raymond cattell, hans eyesenck
51. Self- report inventories are ______ test, while projective tests are more ____
Correct : C. objective; subjective
52. A model proposed by Albert Bandura that explains human functioning and
personality as caused by the interaction of behavioural, cognitive and environmental
factors
Correct : A. reciprocal determinism
53. The Neo-Freudians include
Correct : C. carl jung, karen horney, alfred adler
54. A relatively stable, enduring predisposition to consistently behave in a certain way
Correct : A. trait
55. The ______ is the set of perceptions and beliefs that you have about yourself,
including your nature, your personal qualities and your typical behaviour.
Correct : C. self- concept
56. If you were to kick the dog after a hard day at office, you would be using
Correct : A. displacement
57. Allport's idea that the traits around which someone organizes their life are called
_____ traits.
Correct : A. cardinal
58. Both the terms 'emotion' and 'motivation' came from the same Latin root
Correct : D. movere
59. People from differewnt cultures can recognize which facial expressions?
Correct : D. all of these
60. Relatively high levels of physiological arousal would most likely interfere with
effectively
Correct : B. solving a crossword puzzle
61. The author of the Hierarchical theory of motivation is
Correct : D. a.h. maslow
62. Social needs activate the organism to
Correct : D. gain status and recognition
63. Gregariousness is a/ an
Correct : A. social motive
64. Individual's life goal is
Correct : C. personal motive
65. The brain site most likely involved in fear is
Correct : D. amygdala
66. Which theory holds that we are afraid because we run or are angry because we
strike?
Correct : B. james-lange
67. Motivation can be understood as an interaction between
Correct : D. arousal and effort
68. As motivation is closely related to effort, the emotion is related to
Correct : A. happiness
69. According to Walter Cannon,
Correct : A. animals without a sympathetic nervous system can still experience emotion
70. The relative strength of the drives of hunger, thirst and sex have been studied
experimentally in the white rat by
Correct : B. obstruction method
71. Maslow viewed that motivated behaviour is
Correct : A. need related
72. All the following emotions are universal except
Correct : A. hopefulness
73. According to William James High credibility, high word of mouth and news value
are the features of_________.
Correct : B. publicity.
74. __________is a defamation in a tangible medium like print, internet or broadcast.
Correct : B. libel.
75. _________is the measure of commitment in customer preferences, based on
degree of satisfaction.
Correct : C. customer loyalty.
76. PR for a corporation integrated as part of the company's strategic objectives is
called as_________.
Correct : C. corporate communications.
77. Having a communications plan in place that can be effectively put in to action
when something goes wrong for a company or organization is called__________.
Correct : A. crisis management.
78. __________also known as online PR involves communications using the internet
or new technology to communicate with stakeholders.
Correct : B. e-pr.
79. The following which is the four class model of PR__________.
Correct : A. press agentry/publicity.
80. A multi disciplinary approach which uses a number of marketing communications
techniques in order to deliver a consistent set of messages is__________.
Correct : A. integrated campaign.
81. The process of communicating an organization's point of view on issues or causes
to political audiences like MP's and lobbying groups' is_________.
Correct : C. public affairs.
82. A press release format designed for the online media world links, videos and
pictures is called as_________.
Correct : A. social media release.
83. A media relating to different market sectors for a product or service is called
as_______.
Correct : A. vertical media.
84. __________is the standard wording about a company that usually appears near
the bottom of all company issued press releases.
Correct : A. boilerplate.
85. ___________publicity is the publicity accompanying unplanned events.
Correct : A. spontaneous.
86. _________ experts will tell you that a well planned public relations campaign is
often far more effective than advertising.