2. . The goal of corporate governance and business ethics education is to:
Correct : C. Create more ethics standards by which corporate professionals must operate.
3. . The corporate governance structure of a company reflects the individual companies’:
Correct : D. All of the above.
4. . The internal audit function is least effective when the department:
Correct : A. Is non-independent.
5. . Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and shareholder value.
Correct : A. Shareholder theory.
6. . One of the objectives of the Sarbanes-Oxley Act was to:
Correct : C. Improve the quality and transparency of financial reporting.
7. . An organization’s appropriate tone at the top promoting ethical conduct is an example of:
Correct : C. Ethical behavior.
8. . An independent director is one who:
Correct : C. Does not have any other relationships with the company other than his or her directorship.
9. . The chairperson of the board of directors and CEO should be leaders with:
Correct : D. All of the above.
10. . Customer Relationship Management is about
Correct : D. All of the above
11. . CRM technology can help in
Correct : D. All of the above
12. . A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.
Correct : A. Customer database
13. . _______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.
Correct : A. Data mining
14. . The main drawback of CRM is
Correct : D. All of the above
15. . The marketing messages committed to customers wishes is a part of
Correct : A. Permission marketing
16. . The method used to assess real cost of providing services to an individual customer is
Correct : B. Activity based accounting
17. . _______is any occasion on which the brand or product is used by end customers.
Correct : A. Customer touch point
18. . _________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants.
Correct : A. Consumer behavior
19. . A consumer buying behavior is influenced by
Correct : C. Both a and b
20. . ________ exerts the broadest and deepest influence on buying behavior.
Correct : D. Cultural factors
21. . ________ is the fundamental determinant of a person’s wants and behavior.
Correct : A. Culture
22. . Indian marketers use a term called socioeconomic classification, which is based on the _______ of chief wage earner.
Correct : C. Both a and b
23. . Socioeconomic system classifies urban households into _____ broad categories.
Correct : B. 8
24. . For the rural areas, the socioeconomic system use _________ of the chief wage earner.
Correct : A. Occupation and Type of home
25. . Socioeconomic system classifies rural households into _____ broad categories.
Correct : C. 4
26. . Social class is indicated by ________variables.
Correct : B. Several
27. . A person’s _________ are all the groups that have a direct or indirect influence on their attitudes or behavior.
Correct : B. Reference groups
28. . Process of manage information about customers to maximize loyalty is said to be
Correct : D. customer relationship management
29. . In buyer decision process, percentage of potential customers in a given target market is called
Correct : C. marketing funnel
30. . Aggregate value of customer's base is classified as
Correct : A. shareholder value
31. . Record which is based on business customers past purchases, sales price and volumes is classified as
Correct : A. business database
32. . Whole cluster of benefits when company promises to deliver through its market offering is called
Correct : A. value proposition
33. . Third step in customer's value analysis
Correct : D. both b and c
34. . All costs customer expects to incur to buy any market offering is called
Correct : C. total customer cost
35. . Percentage or number of customers who move from one level to next level in buying decision process is called
Correct : A. conversion rates
36. . Customized products and services for customers and interaction to individual customers are part of
Correct : B. customer relationship management
37. . Company's 'customer relationship capital' is another name of
Correct : A. satisfied customers
38. . Company's monetary, time and energy cost, all are included in
Correct : A. total customer cost
39. . A person or company that yields a revenue more than incurred costs of selling and serving is called
Correct : C. profitable customers
40. .The process of MBO starts with -----
Correct : A. setting up of obligation
41. .Management is a -----
Correct : A. profession
42. .Management is a -----Activity
Correct : B. group
43. . Management applies to ----
Correct : D. All
44. .A manager needs three skills such as technical, human and ---
Correct : A. Conceptual
45. .Management is a wider concept than administration according to---
Correct : B. Fayol
46. .MBO was developed by ----
Correct : A. Peter.F.Drucker
47. . MBO offers the basis for assessing the ---
Correct : B. performance
48. . who is referred to as father of modern management?
Correct : D. Drucker
49. . Technological advancement can create new -------advantages that are more powerful than existing Advantages.
Correct : C. Competitive
50. The goal of corporate governance and business ethics education is to:
Correct : C. Create more ethics standards by which corporate professionals must operate.
51. The corporate governance structure of a company reflects the individual companies’:
Correct : D. All of the above.
52. The internal audit function is least effective when the department:
Correct : A. Is non-independent.
53. Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and shareholder value.
Correct : A. Shareholder theory.
54. One of the objectives of the Sarbanes-Oxley Act was to:
Correct : C. Improve the quality and transparency of financial reporting.
55. An organization’s appropriate tone at the top promoting ethical conduct is an example of:
Correct : C. Ethical behavior.
56. An independent director is one who:
Correct : C. Does not have any other relationships with the company other than his or her directorship.
57. The chairperson of the board of directors and CEO should be leaders with:
Correct : D. All of the above.
58. A board that is elected in a classified system is known as a:
Correct : A. Diversified board
59. Customer Relationship Management is about
Correct : D. All of the above
60. CRM technology can help in
Correct : D. All of the above
61. A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.
Correct : A. Customer database
62. _______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.
Correct : A. Data mining
63. The main drawback of CRM is
Correct : D. All of the above
64. The marketing messages committed to customers wishes is a part of
Correct : A. Permission marketing
65. The method used to assess real cost of providing services to an individual customer is
Correct : B. Activity based accounting
66. _______is any occasion on which the brand or product is used by end customers.
Correct : A. Customer touch point
67. _________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants.
Correct : A. Consumer behavior
68. A consumer buying behavior is influenced by
Correct : C. Both a and b
69. ________ exerts the broadest and deepest influence on buying behavior.
Correct : D. Cultural factors
70. ________ is the fundamental determinant of a person’s wants and behavior.
Correct : A. Culture
71. Socioeconomic system classifies urban households into _____ broad categories.
Correct : B. 8
72. For the rural areas, the socioeconomic system use _________ of the chief wage earner.