Quiznetik
Marketing | Set 1
1. …………. channel is also called as zero level marketing channel.
A. indirect
B. direct
C. vertical
D. multilevel
Correct : B. direct
2. Good marketing is no accident, but a result of careful planning & ………
A. research
B. strategies
C. selling
D. execution
Correct : D. execution
3. …………… starts with determining customers’ wants & ends with satisfaction of those wants.
A. product
B. selling
C. marketing
D. promotion
Correct : C. marketing
4. Advertising is …………..in nature.
A. special
B. personal
C. non-personal
D. private
Correct : C. non-personal
5. Marketing research acts as ……….. for accurate decision making.
A. facilitator
B. underwriter
C. sponsor
D. guarantor
Correct : A. facilitator
6. Appropriate marketing mix would ………….. the profit of an organisation.
A. curtail
B. dwindle
C. increase
D. decrease
Correct : C. increase
7. A ………….. is the actual container , covering or wrapping to protect the product.
A. design
B. packaging
C. label
D. brand
Correct : B. packaging
8. ………..is the first step in personal selling.
A. cpresentation
B. prospecting
C. approach
D. follow up
Correct : C. approach
9. Product planning implies devising …….. For the market.
A. products
B. distribution
C. buying
D. selling
Correct : A. products
10. ……….. Data is the information about the population.
A. government
B. formal
C. informal
D. census
Correct : D. census
11. …………..awards are given to those customers who are eligible to the organisation and product.
A. national
B. jury
C. state
D. patronage
Correct : B. jury
12. Ethics is a branch of …………… which is concerned with human conduct.
A. psychology
B. physiology
C. philosophy
D. sociology
Correct : C. philosophy
13. Sales promotion involves ………….. term incentives given by seller to promote sales.
A. standard
B. short
C. medium
D. long
Correct : B. short
14. Buying decision process starts with …………….
A. purchase decision
B. information search
C. evaluating options
D. need identification
Correct : D. need identification
15. ……….. is the essence of marketing.
A. exchange
B. money
C. time
D. place
Correct : A. exchange
16. …………… marketing mix use of electronic devices such as computer.
A. digital
B. social
C. green
D. rural
Correct : A. digital
17. ………. Is not a component of MIS.
A. mdss
B. niche marketing
C. marketing intelligence
D. internal records
Correct : B. niche marketing
18. Non conventional rural centric media include ……………
A. radio
B. newspaper
C. television
D. folk
Correct : D. folk
19. ……….. is a study of variables of population such as age, gender etc.
A. phisiographic
B. psychographic
C. demographic
D. sociographic
Correct : C. demographic
20. ………….. refers to repeat purchases by the existing customers.
A. brand image
B. brand equity
C. brand loyalty
D. flank defense
Correct : C. brand loyalty
21. …………. Coined the expression 'Marketing Mix'
A. philips kotler
B. henry fayol
C. williams stanton
D. james culliton
Correct : D. james culliton
22. ……….. Part of product that carries information about the product & seller.
A. brand
B. design
C. label
D. package
Correct : C. label
23. ……….. Refers to reduction in price of the product.
A. extension
B. discount
C. premium
D. offer
Correct : B. discount
24. Redesigning enables ………….. Of the brand.
A. repositioning
B. reproducing
C. endorsement
D. restructuring
Correct : A. repositioning
25. Marketing ……….. Creates time , place & possession utility.
A. department
B. idea
C. plan
D. channels
Correct : D. channels