2. _____________are retail stores owned by a group of consumers themselves
Correct : C. Consumer co-operative store
3. _____________means moving of finished goods from one end of a producer to consumer.
Correct : C. Physical distribution
4. ______________ are the retailers who have no fixed place of business.
Correct : B. Itinerant retailers
5. In a small market, ______________ is better.
Correct : C. Direct marketing
6. Smaller companies tying up with leading companies to distribute through its network is
known as ______________ Distribution.
Correct : A. Syndicated
7. ______________ factor is not considered as an important one while selecting channel of
distribution
Correct : C. Colour
8. ______________ are generally food stores that are much smaller in size than supermarkets.
Correct : A. Convenient store
9. ______________ are those who obtain title to goods with a view to selling them at profit
Correct : A. Merchant middlemen
10. The retailer sells goods in ______________
Correct : B. Small quantity
11. ______________ marketing uses telecommunication devices to reach prospective customers
Correct : B. Telemarketing
12. ______________ means the set of marketing intermediaries through which the goods flow
from the producer to consumer.
Correct : A. Channel of distribution
13. Marketers can enhance the consumers' ability to access knowledge structures by ________________
Correct : D. repeating brand information
14. All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________
Correct : D. sales promotion
15. A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need
Correct : A. Functional
16. Which of the following is NOT a requirement for setting advertising objectives?
Correct : B. Objectives must be realistic.
17. The series of steps that must be followed by salespersons is classified as:
Correct : B. Selling process
18. The promotion tools such as sweepstakes, event sponsorship, samples and coupons are classified in category of:
Correct : B. Consumer Promotions
19. The consumer promotion technique in which customer purchase proof is sent to manufacturer which then refunds some part of price is called:
Correct : A. Cash refund
20. The short-term benefit given to the customers to attract more customers is called:
Correct : A. Sales Promotion
21. _____________________ is irregular in nature.
Correct : B. Sales promotion
22. Which type of promotional tool is nonpublic, immediate, interactive and customized?
Correct : B. Direct marketing
23. The best promotional tool in any marketing is ___________________________
Correct : A. Word of mouth publicity
24. “Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by
Correct : D. AHR Detens
25. The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as
Correct : B. After sales service
26. The customer gets an offer of gift on some fixed date and the winners are announced through draw is called:
Correct : A. Lucky draw
27. The concept of marketing mix was developed by ________.
Correct : A. N. H Borden
28. ________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.
Correct : A. Marketing management
29. Marketing management is ________.
Correct : D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
30. In marketing, ______ is the focal point.
Correct : C. Customer
31. “Many people want BMW, only few are able to buy” his is an example of…..
Correct : C. Demand
32. Consumer expenditures are affected by ________.
Correct : D. All of the above
33. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?
Correct : B. Technological partners
34. Which of the following statements is true?
Correct : C. Demographic segmentation divides buyers into different groups based on a social grade, lifestyle or personality characteristics
35. In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.
Correct : B. Mass
36. The major segmentation variables for consumer markets, refers to which of the following?
Correct : C. Geographic, demographic, psychographic, behavioral
37. The marketing mix consists of; -
6
Correct : C. People, process, place, promotion
38. Increasing the features and quality you offer is a decision made by which marketing mix?
Correct : A. Product
39. Design is a _____ decision
Correct : A. Product
40. Segmentation of international markets on the basis of common languages, religions and customs is example of
Correct : B. cultural factors
41. Public Relations is managed by which marketing mix?
Correct : C. Promotion
42. A value proposition is the full _______ of a _______ - the full mix of benefits upon which it is positioned.
Correct : A. package, product
43. Which one of the 4Ps is responsible for direct mail?
Correct : C. Promotion
44. The term "marketing mix" describes:
Correct : D. A blending of four strategic elements to satisfy specific target markets
45. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:
Correct : D. Promotion
46. USP stands for which of the following?
Correct : C. Unique selling proposition
47. Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors?
Correct : A. Cultural
48. Which of the following is NOT part of the external marketing environment?
Correct : C. Product
49. A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
Correct : C. Economic environment
50. Targeting affluent customers with luxurious goods is an example of
Correct : D. Behavioral segmentation
51. The process of collecting information about the external marketing environment is
Correct : B. Environmental scanning
52. The most formal definition of marketing is ________.
Correct : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
53. Which of the following would be the best illustration of a subculture?
Correct : A. A religion.
54. The ________ is a tool for identifying ways to create more customer value.
Correct : A. Value chain
55. Good marketing is no accident, but a result of careful planning and ________.
Correct : A. execution
56. Marketing management is ________.
Correct : C. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
57. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?
Correct : B. A service
58. Marketers often use the term ________ to cover various groupings of customers.
Correct : D. market
59. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
Correct : B. selling
60. ________ is the father of modern marketing.
Correct : B. Philip Kotler
61. The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
Correct : C. product line pricing
62. The concept of product mix which refers to wide range of product lines carried by the company is classified as
Correct : A. width of product mix
63. In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as
Correct : C. product line length
64. The ________ of a product mix refers to how many variants are offered of each product in the line.
Correct : C. Depth
65. The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
Correct : A. Consistency
66. The pricing technique used by sellers while selling individual products in bundles is
Correct : C. mixed bundling pricing
67. Pricing cues such as sale signs and prices that end in 9 become more influential when ________.
Correct : A. Consumer price knowledge is poor
68. In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits.
Correct : B. Maximize their market share
69. To maximize market share, a firm may use _____________ pricing, which is based on the theory that as sales volume increases, unit costs will decrease.
Correct : A. Market-penetration
70. Consumers ________ low-cost products or items they buy infrequently.
Correct : D. Are less price sensitive to
71. Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called
Correct : D. Test marketing
72. At the Melting Moments, an ice cream parlor, customers place their orders, watch their ice- cream sundaes being prepared, and then quickly eat the sundaes in the store before the ice cream melts. This is an example of a characteristic of services known as
Correct : D. Perishability
73. Raw materials such as forest and food are termed as a.
Correct : C. Finite renewable resources
74. The optional-feature pricing, captive-product pricing, product-bundling pricing and byproduct pricing are considered as the techniques of
Correct : A. product mix pricing
75. Which of the following is not one of the problems typically associated with secondary data?
Correct : A. It is too expensive to obtain
76. Primary data can be collected through all the four ways except –
Correct : D. Chatting
77. The research instruments that a marketing researcher can make use of area.
Correct : A. Questionnaires, Qualitative measure and mechanical devices
78. Intercept interviews involves
Correct : C. Stopping people at a shopping mall and requesting an interview.
79. In PLC stages, the stage in which sales and profits declines is called
Correct : D. non-innovative stage
80. The customers in growth stage of life cycle of products are classified as:
Correct : B. early adopters
81. The total length of each product line is divided by number of product lines which is carried
by the company to calculate
Correct : B. average length of product mix
82. Whenever a new product eliminates another product because of its improvements, such
as CDs to Cassettes, this phenomenon is referred as
Correct : B. Creative destruction
83. The pricing technique in which variable fee is charged with a fixed fee are called as
Correct : B. Two-part pricing
84. Which of the following stages is not included in AIDAS theory?
Correct : B. Evaluation
85. The pricing technique is used by sellers that offer their products in the bundles only is classified as
Correct : A. pure bundling pricing
86. The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
Correct : D. Product features and quality
87. The five product levels constitute a ________. At each level more, customer value is added.
Correct : C. Customer value-hierarchy
88. Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
Correct : D. Durability
89. A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using
Correct : C. Perceived-value pricing
90. ____________ is the amount of money charged for a product or service.
Correct : A. Price
91. _____________ is the sum of the values that consumers exchange for the benefits of having or using the product or service.
Correct : A. Price
92. Throughout most of history, prices were set by ____________.
Correct : B. Negotiation between buyers and sellers
93. A ____________ policy means that a firm sets one price for all buyers in a given product or service line.
Correct : A. Fixed-price
94. Marketing channel that involves no intermediaries to make their products available to final buyers is classified as
Correct : A. direct channel
95. Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
Correct : B. supply chain management
96. In marketing channels, conflict occurs in marketing channels working at same level is classified as
Correct : D. horizontal conflict
97. Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as
Correct : D. value delivery network
98. In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as
Correct : D. exclusive distribution
99. Avon, Amway, and Tupperware use which of the following forms of channel
distribution?
Correct : A. direct marketing channel
100. From the economic system’s point of view, the role of marketing intermediaries is to transform:
Correct : D. Assortments of products made by producers into the assortments wanted by consumers.