37. When a consumer decides to buy without much logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐
Correct : B. Emotional
38. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those come from the physiological or basic needs such as hunger, thirst,
sleep etc.
Correct : C. Inherent
39. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix
is developed for each of the segments.
Correct : A. Differentiated
40. The word positioning was coined by.
Correct : A. All Ryes and Jack Trout
41. The only revenue producing element in the marketing mix is .
Correct : B. Price
42. When there is a large potential market for a product, the firm will adopt:
Correct : B. Penetration price policy
43. Generally ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is an indication of quality.
Correct : A. Price
44. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the
market.
Correct : C. Skimming
45. A price reduction to buyers who pay their bills promptly is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : B. Cash discount
46. When a firm sets a very low price for one or more of its products with a view to drive its
competitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : C. Predatory pricing
47. ‐‐‐‐ is the most common method used for pricing.
Correct : A. cost plus pricing
48. Target pricing is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : D. Rate of return price.
49. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the practice of charging a low price right down from the beginning to stimulate the
growth of the market.
Correct : B. Penetration
50. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis
of cost, demand, competition etc.
Correct : A. Administered
51. Pricing strategies are more specific and short term than ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : B. Pricing policies
52. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a broad range of activities concerned with efficient movement of finished goods
from the end of the production line to the consumer.
Correct : A. Physical distribution
53. The strategy of using as many outlets as possible is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : C. Intensive distribution
54. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is called shopping by post
Correct : D. Mail order business.
55. Super market is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Self service store
56. Direct marketing is sometimes called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : C. Armchair shopping
57. Which of the following is the largest retail enterprise in the world.
Correct : B. Wal‐Mart
58. Which of the following is not a non‐store retailing:
Correct : D. Retail chains.
59. Direct marketing is found more suitable to which of the following products.
Correct : D. Vacuum cleaner.
60. Which company is the pioneer in direct marketing.
Correct : B. Eureka Forbes
61. The best channel of distribution for vacuum cleaner is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Direct marketing
62. The four elements; channels of distribution ,transportation, warehousing and inventory constitute
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : C. Distribution mix
63. A‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ operates multiple retail outlets under common ownership in different cities and
towns.
Correct : D. Retail chain.
64. Which of the following is not an element of promotion mix?
Correct : A. Branding
65. Which one of the following is not a sales promotion tool:
Correct : A. Advertisement
66. The process of direct communication between the sales person and a prospect is called:
Correct : B. Personal selling
67. M P R stands for:
Correct : C. Marketing public relations
68. Which of the following is not a characteristic of service marketing:
Correct : B. Reparability
69. Medical treatment with ayurvedic Massage is an example of:
Correct : C. Pure service
70. Which of the following is not an element of service marketing mix?
Correct : D. None of these.
71. Which of the following is not an element of service marketing mix?
Correct : B. Packaging
72. Which of the following statements is correct?
Correct : D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
73. Which of the following is NOT an element of the marketing mix?
Correct : C. Target market
74. Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
Correct : D. New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix
75. ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.
Correct : A. Environmental scanning
76. When companies make marketing decisions by considering consumers' wants and the longrun interests of the company, consumer, and the general population, they are practicing which of the following principles?
Correct : D. Societal marketing
77. The ______________ holds that consumers will favour products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
Correct : A. Product concept
78. The term marketing refers to:
Correct : C. A philosophy that stresses customer value and satisfaction
79. The term "marketing mix" describes:
Correct : D. A blending of four strategic elements to satisfy specific target markets
80. Early adopters of which opinion leaders are largely comprised of and tend to be ______________
Correct : B. More likely to buy new products before their friends do and voice their opinions about them
81. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.
Correct : A. Production
82. Today's marketers need ______________
Correct : B. Both creativity and critical thinking skills
83. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
Correct : D. Marketing implementation
84. Segmentation is the process of:
Correct : A. Dividing the market into homogenous groups
85. Good marketing is no accident, but a result of careful planning and _____________.
Correct : A. Execution
86. The traditional view of marketing is that the firm makes something and then ______________ it.
Correct : B. Sells.
87. A true definition of a product is the detailed version of the product only if it is stated in
Correct : C. Meaningful consumer view
88. A version of products containing only those features which are absolutely necessary for it
to function.
Correct : C. Generic Product
89. _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
Correct : C. Marketing strategy
90. What would be the assumed percentage of newly launched product, will sure fail and cannot achieve their potential to survive?
Correct : A. Up to 90%
91. The cost, potential sale, profit of the offering is calculated at different price levels in
______________ stage of “Product Development Process”.
Correct : C. Idea screening
92. Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.
Correct : A. Idea generation
93. Strategies that are used for new product pricing are called which of the following?
Correct : B. Market-skimming pricing and Market-product pricing
94. What is captive product pricing?
Correct : C. Pricing products that must be used with the main product
95. Target pricing is the same as finding out an ideal starting selling price?
Correct : A. TRUE
96. When initiating price changes the company must anticipate possible reactions from both
buyers and competitors.
Correct : A. True
97. The firm uses any existing brand to introduce in market a new product, the brand is classified as:
Correct : A. Brand extension
98. The pricing objectives are
Correct : D. All of the above
99. Product quality leadership is based on
Correct : B. High quality and premium pricing
100. The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as