1. Which one of the following sets represents 4C’s of the marketing mix?
Correct : D. Cost, coverage, communication, consultancy
2. The strategy of introducing new product in existing market is classified as
Correct : C. Product development
3. The final stage in the consumer decision process model is
Correct : C. Pre-purchase evaluation
4. Which among these is concerned with pricing policies for late entrants to a market.
Correct : A. Market penetration
5. The unfavorable external factors or trends that may pose challenge to the company
Correct : D. Threats
6. In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
Correct : C. Maturity
7. The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are
.
Correct : B. customer solution, customer cost, convenience, and communication
8. The firm uses any existing brand to introduce in market as a new product brand is classified as
Correct : A. Brand extension
9. When the companies combine existing brand with new brands, the brands are called
Correct : D. sub brand
10. The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as
Correct : C. Market skimming pricing
11. Which of the following is not a type of decision usually made during the product development stage?
Correct : A. Branding
12. A is a detailed version of the idea stated in meaningful Consumer terms.
Correct : C. Product concept
13. The purpose of supply chain management is
Correct : C. integrating supply and demand management
14. Promotion mix includes Sales Promotion, Personal Selling, Advertising and
Correct : C. Publicity
15. Which among the following is a Pull Strategy?
Correct : B. Consumer Promotion
16. The strategy that encourages dealers and distributors to sell a product is known as
Correct : A. Push
17. Creating image of product in the minds of target group is called
Correct : B. positioning
18. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights
Correct : B. Corporate Social Responsibility
19. After concept testing, a firm would engage in which stage for developing and marketing
a new product?
Correct : A. Marketing strategy development
20. Which one of the following is NOT the stage that customers go through in the process of adopting a
Correct : D. Culture
21. Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it
Correct : C. Production Concept
22. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
Correct : A. Customer perceived value
23. FMCG stands for
Correct : B. Functional mid priced consumer goods
24. Markup pricing is also called as .
Correct : C. Cost plus pricing
25. Manufacturer ‡Consumer is an example for level channel
Correct : A. Zero
26. Free samples is given to consumers in case of
.
Correct : B. Sales promotion
27. Age, income, gender are grouped under .
Correct : B. Demographic segmentation
28. Life Style, personality, attitude are grouped under .
Correct : C. Psycho graphical segmentation
29. Good marketing is no accident, but a result of careful planning and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Execution
30. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.
Correct : A. Creative
31. The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : D. an organizational function and a set of process for creating ,Communicating and delivering, Value to
32. Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Satisfaction of customer need
33. Marketing is a ‐‐‐‐‐‐‐‐‐ function transferring goods from producers to consumers .
Correct : D. Commercial.
34. Marketing helps firms to increase their profits by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : D. increase in customers.
35. The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing makes the products available in different geographic regions.
Correct : C. Distribution
36. Ensuring the availability of the products and services as and when required by the customers is ‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐ utility.
Correct : A. Time
37. Transportion belongs to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing.
Correct : C. Physical supply
38. A firm identifies the target market, needs and wants of customers through
Correct : A. Marketing research
39. fixing and maintaining the standards for quality , quantity, size and other features of the product
refers to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Standardization
40. The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit.
Correct : C. Customer value
41. The traditional view of marketing is that the firm makes something and then ‐‐‐‐‐‐it.
Correct : B. Sells
42. A market where goods are sold in bulk quantities to the customers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : B. Wholesale market
43. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of identifying the areas of market that are different from one another.
Correct : B. Segmentation
44. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and
occupation.
Correct : C. Demographic
45. ‐‐‐‐‐‐‐‐ is the process of identifying specific market segments.
Correct : A. Market targeting
46. ‐‐‐‐‐‐ is referred to as segmentation.
Correct : A. Mass marketing
47. ‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of transforming information and experience into knowledge.
Correct : D. Learning.
48. ‐‐‐‐‐‐‐‐‐‐‐‐ is the next stage of market segmentation.
Correct : A. market targeting
49. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ drives a person towards selection of a particular shop or supplier of goods and
services.
Correct : B. Patronage
50. ‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understand how consumers are influenced by their environment.
Correct : A. Consumer behavior
51. Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ‐‐‐‐‐‐‐‐‐‐
Correct : A. Reference groups
52. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be produced and marketed as a product.
Correct : A. Information
53. Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : C. Value
54. The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : D. Product, place, price and promotion.
55. Augmented product contains ‐‐‐‐‐‐‐‐‐‐.
Correct : C. Additional benefits
56. A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : D. Intangible product.
57. Industrial product are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products.
Correct : A. B2B
58. Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Test marketing
59. The marketing outcomes of a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : D. Brand equity.
60. The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : C. Brand loyalty
61. The literary meaning of the term product is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Lead forward
62. The process of adding a higher priced prestigious, product to the existing line of lower priced
products is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : C. Trading up
63. The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Brand loyalty
64. The legalized revision of a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : C. Trademark
65. Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : B. Flow of goods
66. The process of moving the raw materials from the place of the suppliers to the place of the
producers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Inbound logistic
67. The concept which deals with the entire process from production to delivery of goods is
known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. S C M
68. The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Reverse logistic
69. A united distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : B. V M S
70. Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : C. Supply chain management
71. The process of supplying products to all retail outlets is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : D. Intensive distribution.
72. When organization in the same level of a channel work on a co‐operative basis , it is known as ‐‐‐‐‐‐‐‐‐
Correct : D. H M S.
73. The flow of goods from production to consumption is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : B. Outbound logistics
74. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of outlets in the target
market.
Correct : A. Selective distribution
75. Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Viral marketing
76. Inside sale is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : B. Tele‐ marketing
77. Which is the features of direct marketing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : D. all of the above.
78. ‐‐‐‐‐‐‐‐‐‐‐‐ is the results of artificial scarcity of products created by a firm.
Correct : C. Ostensible de‐marketing
79. Re‐marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : D. Renewed use of products.
80. Tele‐ marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : A. Direct marketing
81. ‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific product or service on a
permanent or temporary basis.
Correct : A. De‐marketing
82. ‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term association
with the company.
Correct : B. Relationship marketing.
83. Direct marketing refers to a communication between the ‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ directly.
Correct : A. Seller and the buyer
84. ‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined.
Correct : B. Re‐marketing
85. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all personal within the organization understand the
importance of the customer.
Correct : C. Customer satisfaction.
86. The customer focused philosophy is known as the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept.
Correct : D. Marketing.
87. In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the
product, manufactured by them and somehow convince the customer into buying this product.
Correct : A. Selling
88. Demographic segmentation refers to .
Correct : A. The description of the people and the place in society.
89. Which of the following is central to any definition of marketing.
Correct : C. Customer relationship
90. When backed by buying power, wants become ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : C. Demands
91. Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : C. Target marketing
92. Ending prices with 99p is called.
Correct : C. Odd‐even pricing
93. Which of the following reflects the marketing concept philosophy?
Correct : D. ”We won’t have a marketing department, we have a customer department”.
94. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage , a product is well established in the market.
Correct : B. Maturity
95. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics.
Correct : A. Market segmentation
96. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle
into personality and values.
Correct : C. Psychographic
97. What is price skimming?
Correct : A. Setting an initially high price which falls as competitors enter the market.
98. Setting a price below that of the competition is called.
Correct : C. Penetration pricing.
99. An increasingly large number of firms are changing their organizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Correct : B. Brand management; Customer relationship management.
100. Some companies are now switching from being product‐ centered to being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ centered.