1. --------------factor is not considered as an important one while selecting channel of
distribution
Correct : C. colour
2. -----------is not included in the product factor
Correct : C. suitability
3. The retailer sells goods in --------
Correct : B. small quantity
4. MILMA is an example of -------type of shop
Correct : A. multiple shop
5. If marketing is done through information and ordering machine placed in stores, it
is known as
Correct : A. kiosk marketing
6. If goods directly move from producer to consumer, it is known as
Correct : B. zero level channel
7. ---------retailers open their shops on fixed days or dates in a specified area.
Correct : C. market traders
8. ---------- are generally food stores that are much smaller in size than in
supermarkets.
Correct : A. convenient store
9. Selling includes ------
Correct : B. transfer of title from the seller to the buyer
10. If the product passes through a longer channel of distribution, the marketer will
have to give importance to
Correct : A. advertising
11. If advertising give focus on a particular product or brand, it is known as
Correct : A. product advertisement
12. When the advertisement is to create an image or reputation of the firm, it is a case
of
Correct : B. institutional advertisement
13. Advocacy advertising is also called
Correct : C. cause advertising
14. --------= advertisement stresses on comparative features of two brands
Correct : A. comparative advertisement
15. ---------is not a commercial advertising
Correct : D. shortage ad
16. When manufacturers, wholesalers and retailers jointly share the expenditure on
advertising, it is called
Correct : B. co-operative advertising
17. ---------is not a step in advertising campaign
Correct : D. supply of goods
18. A good catchy phrase used and repeated often in an advertisement is --------
Correct : D. slogans
19. USP stands for
Correct : C. unique selling proposition
20. --------- is not a pre test to evaluate advertising effectiveness
Correct : C. recognition test
21. ---------- is not a post test to evaluate advertising effectiveness
Correct : D. portfolio test
22. -------- is not a consumer promotion scheme
Correct : B. advertising material
23. In --------- appeals are emotional
Correct : B. advertising
24. ------------is not a dealer promotion scheme.
Correct : C. coupons
25. ------------ is not a sales force promotion scheme.
Correct : B. slotting allowance
26. Dealer promotion is also known as
Correct : A. trade promotion
27. Which of the following is not an element of promotion mix
Correct : B. branding
28. -------type of advertisement is used when the product enters into growth stage of
PLC
Correct : A. selective advertising
29. The strategy of choosing one attribute to excel to create competitive advantage is
known as
Correct : B. unique selling proposition
30. The Concept of USP was introduced by
Correct : A. rosser reeves
31. Which of the following is not a sales promotion tool
Correct : C. advertisement
32. The process of direct communication between the sales person and a prospect is
called
Correct : A. personal selling
33. In marketing, MRP stands for
Correct : B. marketing public relation
34. AIDAS stands for
Correct : A. attention, interest, desire, action, satisfaction
35. Any paid form of non –personal presentation of ideas, goods, or services by an
identified sponsor is known as ------
Correct : A. advertisement
36. -----------is not a feature of advertising
Correct : C. it reduces sales
37. -------- is all the written or spoken matter in an advertisement expressed in words
or sentences and figures designed to convey the message.
Correct : C. ad copy
38. Which of the following is not a main objective of personal selling ?
Correct : D. none of these
39. Which of the following is a major advantage of personal selling ?
Correct : A. targeted message
40. A major portion of the rural population consists of ………………..income
groups.
Correct : A. low
41. Many companies are now turning their attention to …………….markets.
Correct : B. rural
42. For rural marketing …………..pricing is more suitable.
Correct : A. penetration
43. Markets popularly known as haats and shandies are ……………markets.
Correct : A. rural
44. General rural markets where rural /tribal people gather once or twice a week on a
fixed day to exchange/to sell their produce is called……
Correct : A. regular periodic market
45. Permanent rural market with continuous trading activity is called……
Correct : C. daily market
46. White revolution refers to
Correct : B. milk
47. Blue revolution refers to
Correct : A. aquaculture
48. Yellow revolution refers to
Correct : C. poultry
49. Moderate quality products are preferred by ……………consumers.
Correct : B. rural
50. Goods are sold in small packets in ………….markets.
Correct : B. rural
51. Rural consumers are …………….
Correct : A. price sensitive
52. Profiling the rural market is a part of ………………stage of rural marketing
strategy.
Correct : A. planning
53. Marketing research is a part of ………………stage of rural marketing strategy.
Correct : A. planning
54. ……………………pricing means assigning a low price tag for a product and
providing the benefits of low-cost mass production to the customers.
Correct : B. value
55. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing
Correct : C. power price points
56. Introducing a product at low price and increasing the price once the brand
succeeds is known as …………. Pricing.
Correct : A. penetration
57. Smaller companies tying up with leading companies to distribute through its
network is known as ………………. Distribution.
Correct : A. syndicated
58. ……………………distribution system can be used to penetrate the rural market.
Correct : A. satellite
59. Services are ………………
Correct : A. intangible
60. ………………………..refers to the way a service provider and his employees
anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
Correct : A. proactiveness
61. Which of the following is not a characteristic of service marketing?
Correct : B. separability
62. Medical treatment with ayurvedic massage is an example of
Correct : C. pure service
63. Which of the following is not a services?
Correct : D. none of these
64. Which of the following is not an element of service marketing mix?
Correct : B. packaging
65. ……………………….was first used by Eugene J Kelly.
Correct : B. meta marketing
66. Which of the following is known as market aggregation?
Correct : C. mass marketing
67. Which of the following involves targeting bulk purchasers and offering them
special benefits and privileges?
Correct : A. frequency marketing
68. Which of the following is not responsible for the emergence of relationship
marketing?
Correct : D. changing role of woman.
69. ……………. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public
relation skills etc in that country.
Correct : D. mega marketing
70. ………………... is also called ambush marketing.
Correct : A. event marketing
71. The basic objective behind the ………………………… is to add value to the
product significantly for winning the customers’ loyalty.
Correct : B. morph marketing
72. ……………………is also known as buzz marketing.
Correct : A. word of mouth marketing
73. In Japan …………………….marketing is known as ‘Kuchikomi’.
Correct : A. word of mouth
74. The term …………. Marketing was coined by Steven Jurvetson in 1997.
Correct : B. viral
75. Under ……………marketing every customer is treated as unique.
Correct : D. one-on-one
76. An airline working with a tour operator or a hotel group is an example
of………….marketing
Correct : A. partnership
77. Marketing to babies in the womb is …………….marketing.
Correct : A. galimatias
78. …………………….. is the marketing of products that are regarded to be safe for
the environment.
Correct : A. green marketing
79. A product with the …………… is a green product.
Correct : A. ecomark
80. ………………is the marketing of a social message with a view to change
behavior of people’s habit.
Correct : B. social marketing
81. Which of the following is not an element of Social marketing mix?
Correct : D. people
82. Utilizing electronic medium in everyday business activities is known as
Correct : B. e-business
83. Buying and selling over the internet is known as……..
Correct : C. e-commerce
84. The marketing side of E-commerce is known as ……….
Correct : A. e-marketing
85. SEM means………..
Correct : A. search engine marketing
86. ………………marketing refers to achieving marketing objectives through
applying digital technologies such as web sites.
Correct : B. digital
87. Word of mouth marketing through electronic channels like email, internet etc is
known as ……….
Correct : D. viral
88. ………………can be defined as convergence of branding, information
dissemination and sales transactions all in one place.
Correct : A. e-advertising
89. Which of the following is importance of e-marketing?
Correct : D. all of these
90. …is a low cost communication tool that can be easily tested, refined and rolled
out.
Correct : A. opt- in- e-mail
91. Which of the following is not an e-marketing tool?
Correct : B. cinema
92. A financial instrument which can be used more than once to borrow money or buy
goods and services on credit is …..…
Correct : B. credit card
93. Which of the following is not a risk in internet based transaction
Correct : C. encryption
94. A security tool to verify the authenticity of the message and claimed identity of
the sender and to verify the message integrity is
Correct : D. digital signature
95. An electronic file that uniquely identifies individuals and websites on the internet
and enables secure, confidential communications.
Correct : B. digital certificates
96. ……………is online identity theft.
Correct : B. phishing
97. …………………is not an e-payment media.
Correct : D. wallet
98. The financial exchange that takes place online between buyers and sellers is
known as
Correct : D. e-payment system
99. EFT means
Correct : A. electronic fund transfer
100. A computer based system that facilitates the transfer of money or the processing
of financial transactions between two financial institutions the same day or over night is………