1. Marketing is a process of converting the potential customers into …………..
Correct : A. actual customers
2. Marketing is a …………..process
Correct : D. all of these
3. Which of the following is not included in the function of physical supply?
Correct : A. standardization
4. All forces or factors that effect marketing policies, decisions and operations of a
business constitute..
Correct : B. marketing environment
5. The group of elements price, product, promotion and place constitute
Correct : B. marketing mix
6. The concept of marketing mix was developed by
Correct : C. n.h borden
7. Market where goods are transacted on the spot or immediately
Correct : B. spot market
8. Market where there is no physical delivery of goods
Correct : A. future market
9. Markets which are organized and regulated by statutory measure are
Correct : A. regulated markets
10. The markets in which goods are bought and sold in bulk quantities.
Correct : A. wholesale market
11. Market in which gold and silver are sold
Correct : C. bullion market
12. Market where money is lend and borrowed
Correct : A. money market
13. Marketing is applicable in …………
Correct : D. all of these
14. Risk bearing is a function of…………
Correct : D. facilitating
15. Marketing is important to
Correct : D. all of these
16. Profit through Customer Satisfaction Is aimed in …………. Concept
Correct : C. marketing
17. Marketing Environment is
Correct : D. all of these
18. Marketing that converts negative demand to positive demand is known as
Correct : A. conversional
19. Which of the following is not included in the micro environment
Correct : C. economic
20. Consumers show …………… while buying their products on regular basis
Correct : D. habitual buying behaviour
21. “ We guarantee every product we sell” appeal to…………………motive
Correct : C. quality
22. The negative feeling which arise after purchase causing inner tension is
known as…..
Correct : D. all of these
23. Social class is an element of………………….factor
Correct : B. cultural
24. Sub-dividing of market into homogeneous sub-sections of customers is known as
Correct : B. market segmentation
25. The essential criteria for effective segmentation is
Correct : D. all of these
26. The strategy where the producer or marketer does not differentiate between
different type of customers
Correct : A. undifferentiated marketing
27. The concentration of all marketing efforts on one selected segment within the
total market.
Correct : C. concentrated marketing
28. Identifying and providing different marketing mix for each of the segments is
known as……….
Correct : B. differentiated marketing
29. Civil engineers designing flats, villas, bridges etc.are an example of….
Correct : D. customised or personalised marketing
30. Shiny hair in case of a shampoo is a ……………….utility
Correct : B. evolved
31. Which of the following is not an element of demographic segmentation
Correct : C. income
32. Motives which are driven by learning, perception and attitude are known as..
Correct : D. rational motives
33. The process of assessing the relative worth of different market segments
and selecting one or more segments in which to compete is called
Correct : A. target marketing
34. An organisation directs its marketing efforts at two or more segments by
developing a marketing mix for each segment.
Correct : C. multi-segment approach
35. Which of the following are the elements of product positioning
Correct : D. all of these
36. Using the names of company’s powerful brands for line extentions is…..
Correct : B. positioning by brand endorsement
37. The companies that have become a tried and trusted household name are
Correct : D. positioned by corporate identity
38. Positioning by emphasising the special attributes and benefits of the product is
known as………..
Correct : A. positioning by product attributes and benefits
39. Anything that has the ability to satisfy a consumer need is known as……
Correct : C. product
40. Products adapted to the perceived unique characteristics of national markets
Correct : A. local products
41. Products seen as having extension potential into other markets
Correct : D. global products
42. Products seen as only suitable in one single market
Correct : A. local products
43. Products designed to meet global segments
Correct : D. global products
44. Trade mark is a …………
Correct : B. registered brand
45. Brands owned and developed by producers are known as
Correct : A. manufacturer brands
46. ……………brands indicate only the product category
Correct : C. generic
47. Which of the following is not a limitation of branding
Correct : B. it reduces selling efforts
48. The only revenue producing element in the marketing mix is.
Correct : B. price.
49. Brands add value for both customers and the firm by
Correct : C. both (a) and (b).
50. Which of the following is not a component of brand equity.
Correct : D. brand cohorts.
51. Which is not a level of brand loyality.
Correct : D. brand equity. 64. trading up is a method of product line modification by.
52. Trading down is a method of product line modification by.
Correct : C. quality variation.
53. Air conditioners are an example of …….goods.
Correct : B. white.
54. American expression for fast moving consumer goods is…….goods.
Correct : C. red
55. Yellow goods include ………goods.
Correct : B. white & brown.
56. …….goods are purchased without any planning or search effort.
Correct : B. impluse.
57. ………goods are purchased on a regular basis.
Correct : A. staple.
58. ……….influence product line decisions.
Correct : D. all of these.
59. Rising profits is a feature of ……….stage of PLC.
Correct : A. growth.
60. Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC.
Correct : C. decline.
61. The set of all the products a firm made available to consumers buy is called.
Correct : A. product line.
62. Setting price on the basis of the demand for the product is known as……
Correct : B. demand based pricing
63. Setting price on the basis of the competition for the product is known as……….
Correct : C. competition based pricing
64. Pricing method based on customer value is known as……….
Correct : D. value based pricing
65. Which of the following is not a method of cost based pricing
Correct : C. differential pricing
66. Which of the following is a method of Competition Based Pricing
Correct : D. all of these
67. Premium Pricing is a method of…………………
Correct : A. cost based pricing
68. The approach used when the marketer wants the consumer to respond on an
emotional, rather than rational basis
Correct : D. penetration pricing
69. Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example
of…………….
Correct : C. psychological pricing
70. Where sellers combine several products in the same package is known as…….
Correct : D. promotional pricing
71. Which of the following is not a factor influensing pricing policy
Correct : D. none of these
72. Which of the following are possible pricing objectives
Correct : D. all of these.
73. When there is a large potential market for a product, the firm will adopt.
Correct : C. premium price policy.
74. A price reduction to buyers who pay their bills promptly is called.
Correct : B. cash discount.
75. ----------are the retailers who have no fixed place of business.
Correct : B. itinerant retailers
76. Departmental store is an example of
Correct : B. large scale retailer
77. ---------are retail stores owned by a group of consumers themselves
Correct : C. consumer co-operative store
78. ---------marketing uses telecommunication devices to reach prospective customers
Correct : B. telemarketing
79. Transport system creates---------- utility.
Correct : A. place utility
80. Warehousing creates ------------utility
Correct : C. time utility
81. -------is a system of selling goods directly to customers through a network of self
employed people
Correct : A. multilevel marketing
82. Multilevel marketing is also called
Correct : A. pyramid selling
83. ---------is called shopping by post
Correct : B. mail order business
84. The strategy of using as many out lets as possible is called
Correct : A. intensive distribution
85. The best channel of distribution for Vacuum cleaner is
Correct : A. direct marketing
86. ----------means the set of marketing intermediaries through which the goods flow
from the producer to consumer.
Correct : A. channel of distribution
87. -------means moving of finished goods from one end of a producer to consumer.
Correct : C. physical distribution
88. In a small market ----------is better
Correct : C. direct marketing
89. Sorting and grading of goods is considered as the function of
Correct : B. retailers
90. -------- are those who obtain title to goods with a view to selling them at profit
Correct : A. merchant middlemen
91. The major four elements of distribution mix are channels of distribution,
transportation, Warehousing, and -------
Correct : A. inventory
92. The three major types of non store retailing are direct selling, direct marketing
and------
Correct : A. automatic vending
93. Which of the following is not a non store retailing ?
Correct : D. telemarketing
94. Direct marketing is found more suitable to which of the following products?
Correct : D. vacuum cleaner
95. Which company is the pioneer in the direct marketing ?
Correct : D. eureka forbs
96. ---------is a system of branch shops operated under a centralized management and
dealing in similar lines of goods.
Correct : B. multiple shops
97. -------- is not a vertically integrated channel
Correct : D. none of these
98. -------- channel is one in which two or companies join together to exploit a
marketing opportunity either by themselves or by creating an independent unit
Correct : A. horizontal channel
99. ---------is not a function of wholesaler
Correct : D. none of these
100. ----------is a retailer who has fixed place of business in a locality but goes on
changing his place to exploit the market opportunities.