2. ______________ goods are purchased without any planning or search effort.
Correct : B. Impluse
3. Setting price on the basis of the total cost per unit is known as ______________
Correct : A. Cost Based Pricing
4. Which of the following is a method of Competition Based Pricing
Correct : D. All of these
5. Which of the following is not a method of cost based pricing
Correct : C. Differential Pricing
6. Where sellers combine several products in the same package is known as ______________
Correct : D. Promotional Pricing
7. The five product levels constitute a ______________. At each level more customer value is
added.
Correct : C. customer value-hierarchy
8. In maturity stage of product life cycle, cost per customer is:
Correct : C. Low
9. If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.
Correct : D. price
10. A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:
Correct : D. a generic brand
11. Pricing cues such as sale signs and prices that end in 9 become more influential when
______________.
Correct : A. consumer price knowledge is poor
12. If demand hardly changes with a small change in price, we say that the demand is ______________.
Correct : C. inelastic
13. The best strategy used for snack foods, soft drinks, candies and gum is
Correct : C. Intensive distribution
14. The challenge for marketers in building a strong brand is ______________.
Correct : A. ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge
15. ______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.
Correct : C. Brand Extension
16. Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
Correct : D. independently
17. The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
Correct : A. competitors' prices and the price of substitutes provide an orientation point
18. What channel structure is it where the product goes directly from the producer to the final customer?
Correct : A. Direct
19. When producers, wholesalers, and retailers act as a unified system, they comprise a:
Correct : D. Vertical marketing system
20. Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ______________, to arrive at a realistic number to adopt.
Correct : A. Idea screening
21. Which of the following is not associated with brand equity?
Correct : B. Brand heritage
22. This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as:
Correct : A. corporate rebranding.
23. The decline in the average cost of production with accumulated production experience is called the ______________.
Correct : C. learning curve
24. When suppliers, distributors, and customers partner with each other to improve the
performance of the entire system, they are participating in a ______________.
Correct : C. Value delivery network
25. When there is a large potential market for a product, the firm will adopt.
Correct : C. Premium price policy
26. Transport system creates ______________ utility.
Correct : B. Time utility
27. ______________ is called shopping by post
Correct : B. Mail order Business
28. The word channel is derived from the French word,
Correct : C. Canal
29. ______________ are those who obtain title to goods with a view to selling them at profit
Correct : A. Merchant middlemen
30. Which company is the pioneer in the direct marketing ?
Correct : D. Eureka Forbs
31. ______________ channel is one in which two or companies join together to exploit a
marketing opportunity either by themselves or by creating an independent unit
Correct : A. Horizontal channel
32. The retailer sells goods in ______________
Correct : B. Small quantity
33. ______________ retailers open their shops on fixed days or dates in a specified area.
Correct : C. Market traders
34. Advocacy advertising is also called
Correct : C. Cause advertising
35. ______________ is not a post test to evaluate advertising effectiveness
Correct : D. Portfolio test
36. ______________ is not a sales force promotion scheme.
Correct : B. Slotting allowance
37. Which of the following is not a sales promotion tool
Correct : C. Advertisement
38. ______________ is not a feature of advertising
Correct : C. It reduces sales
39. Many companies are now turning their attention to ______________ markets.
Correct : B. Rural
40. Markets located in the heart of the region specializing in few crops like banana, onions etc
are called ______________
Correct : B. Seasonal market
41. Goods are sold in small packets in ______________ markets.
Correct : B. Rural
42. ______________ pricing means assigning a low price tag for a product and providing the
benefits of low-cost mass production to the customers.
Correct : B. value
43. ______________ distribution system can be used to penetrate the rural market.
Correct : A. Satellite
44. Which of the following is not a characteristic of service marketing?
Correct : B. separability
45. Which of the following is known as market aggregation?
Correct : C. mass marketing
46. ______________ Is a strategy of entering into an unreceptive or blocked country and
practices marketing by using economic, psychological, political and public relation skills etc in that country.
Correct : D. mega marketing
47. Under ______________ marketing every customer is treated as unique.
Correct : D. one-on-one
48. A product with the ______________ is a green product.
Correct : A. Ecomark
49. SEM means ______________
Correct : A. Search engine marketing
50. ______________ is a low cost communication tool that can be easily tested, refined and
rolled'out.
Correct : A. Opt- in- e-mail
51. ______________ is online identity theft.
Correct : B. Phishing
52. A digital analog of various forms of payment backed by a bank or financial institution is
______________
Correct : A. ETB
53. A competitor or an unhappy customer can alter a website so that it refuses services to
potential clients. This is known as ______________
Correct : A. Unauthorized action
54. ______________ is a security protocol based on digital certificates.
Correct : C. Secure electronic transactions
55. Which of the following is not included in the function of physical supply?
Correct : A. Standardization
56. ______________ simply refers to product planning.
Correct : A. Merchandising
57. Market in which gold and silver are sold
Correct : C. Bullion market
58. Marketing is applicable in ______________
Correct : D. All of these
59. Consumers show ______________ while buying their products on regular basis
Correct : D. Habitual Buying Behaviour
60. The essential criteria for effective segmentation is
Correct : D. All of these
61. Which of the following is not an element of demographic segmentation
Correct : C. Income
62. Which of the following are the elements of product positioning
Correct : D. All of these
63. Products seen as having extension potential into other markets
Correct : D. Global Products
64. Which of the following is not a limitation of branding
Correct : B. It reduces selling efforts
65. Trading down is a method of product line modification by.
Correct : C. Quality variation
66. ______________ influence product line decisions.
Correct : D. All of these.
67. Setting price on the basis of the competition for the product is known as ______________.
Correct : C. Competition Based Pricing
68. When a firm sets a very low price for one or more of its products with the intention'of
driving its competitors out of business.
Correct : C. Psychological Pricing
69. ______________ marketing uses telecommunication devices to reach prospective customers
Correct : B. Telemarketing
70. ______________ is a system of selling goods directly to customers through a network of self
employed people
Correct : A. Multilevel marketing
71. Sorting and grading of goods is considered as the function of
Correct : B. Retailers
72. ______________ is a system of branch shops operated under a centralized management and
dealing in similar lines of goods.
Correct : B. Multiple shops
73. ______________ is a retailer who has fixed place of business in a locality but goes on
changing his place to exploit the market opportunities.
Correct : A. Cheap-jacks
74. If the product passes through a longer channel of distribution, the marketer will have to
give importance to
Correct : A. Advertising
75. Yellow revolution refers to
Correct : C. poultry
76. When the advertisement is to create an image or reputation of the firm, it is a case of
Correct : B. Institutional advertisement
77. ______________ refers to duplicating the brand image of one product of promote another
product of the same brand.
Correct : A. Surrogate advertising
78. USP stands for
Correct : C. Unique Selling Proposition
79. ______________ type of advertisement is used when the product enters into growth stage of
PLC
Correct : A. Selective advertising
80. In marketing, MRP stands for
Correct : B. Marketing public relation
81. Markets popularly known as haats and shandies are ______________ markets.
Correct : A. Rural
82. Marketing research is a part of ______________ stage of rural marketing strategy.
Correct : A. Planning
83. Introducing a product at low price and increasing the price once the brand succeeds is
known as ______________ Pricing.
Correct : A. Penetration
84. ______________ was first used by Eugene J Kelly.
Correct : B. meta marketing
85. In Japan ______________ .marketing is known as ‘Kuchikomi'.
Correct : A. Word of mouth
86. Marketing to babies in the womb is ______________ marketing.
Correct : A. Galimatias
87. Buying and selling over the internet is known as ______________
Correct : C. E-commerce
88. A financial instrument which can be used more than once to borrow money or buy goods
and services on credit is ______________
Correct : B. credit card
89. A security tool to verify the authenticity of the message and claimed identity of the
sender and to verify the message integrity is
Correct : D. digital signature
90. The private content of a transaction, if unprotected can be intercepted when it goes
through the route over the internet is called ______________
Correct : C. Eavesdropping
91. The concept of marketing mix was developed by
Correct : C. N.H Borden
92. Market where there is no physical delivery of goods