2. Direct marketing is found more suitable to which of the following products?
Correct : D. Vacuum cleaner
3. ______________ is not a vertically integrated channel
Correct : D. None of these
4. ______________ is not included in the product factor
Correct : C. Suitability
5. If goods directly move from producer to consumer, it is known as
Correct : B. Zero level channel
6. Selling includes ______________
Correct : B. Transfer of title from the seller to the buyer
7. ______________ is not a step in advertising campaign
Correct : D. Supply of goods
8. ______________ is not a consumer promotion scheme
Correct : B. Advertising material
9. Dealer promotion is also known as
Correct : A. Trade promotion
10. The process of direct communication between the sales person and a prospect is called
Correct : A. Personal selling
11. ______________ is all the written or spoken matter in an advertisement expressed in words or
sentences and figures designed to convey the message.
Correct : C. ad copy
12. A major portion of the rural population consists of ______________ income groups.
Correct : A. Low
13. General rural markets where rural /tribal people gather once or twice a week on a fixed day
to exchange/to sell their produce is called ______________
Correct : A. Regular periodic market
14. Permanent rural market with continuous trading activity is called ______________
Correct : C. Daily market
15. Rural consumers are ______________
Correct : A. Price sensitive
16. Smaller companies tying up with leading companies to distribute through its network is
known as ______________ Distribution.
Correct : A. Syndicated
17. Medical treatment with ayurvedic massage is an example of
Correct : C. pure service
18. Which of the following is not an element of service marketing mix?
Correct : A. People
19. Which of the following is against marketing concept ?
Correct : A. Demarketing
20. ______________ is also called ambush marketing.
Correct : A. Event marketing
21. The term ______________ Marketing was coined by Steven Jurvetson in 1997.
Correct : B. viral
22. ______________ is the marketing of a social message with a view to change behavior of
people's habit.
Correct : B. Social marketing
23. Utilizing electronic medium in everyday business activities is known as
Correct : B. E-business
24. ______________ can be defined as convergence of branding, information dissemination and
sales transactions all in one place.
Correct : A. E-advertising
25. Which of the following is not a risk in internet based transaction
Correct : C. encryption
26. ______________ is not an e-payment media.
Correct : D. Wallet
27. Which of the following is not a type of e-payment system.
Correct : D. None of these
28. ______________ Is a specialized form of online identity theft.
Correct : D. Phishing
29. ______________ is a computer crime in which criminal breaks into a computer system for
exploring details of information etc.
Correct : A. Hacking
30. All forces or factors that effect marketing policies, decisions and operations of a business
constitute ______________
Correct : B. Marketing environment
31. Markets which are organized and regulated by statutory measure are
Correct : A. Regulated markets
32. Market where shares, debentures, bonds etc of companies are bought and sold.
Correct : C. Stock market
33. Profit through Customer Satisfaction Is aimed in ______________ Concept
Correct : C. Marketing
34. A person who purchases a product or service either for his own consumption or for others
is known as ______________
Correct : B. Customer
35. Sub-dividing of market into homogeneous sub-sections of customers is known as
Correct : B. Market segmentation
36. Serving a small market not served by competitors is known as ______________
Correct : B. Niche marketing
37. The process of assessing the relative worth of different market segments and selecting one
or more segments in which to compete is called
Correct : A. Target marketing
38. Using the names of company's powerful brands for line extentions is ______________
Correct : B. Positioning by Brand Endorsement
39. Products seen as only suitable in one single market
Correct : A. Local Products
40. The only revenue producing element in the marketing mix is.
Correct : B. Price
41. Yellow goods include ______________ goods.
Correct : B. White & brown
42. Rising profits is a feature of ______________ stage of PLC.
Correct : A. Growth
43. The set of all the products a firm made available to consumers buy is called.
Correct : A. Product line
44. The approach used when the marketer wants the consumer to respond on an emotional,
rather than rational basis
Correct : D. Penetration Pricing
45. A price reduction to buyers who pay their bills promptly is called.
Correct : B. Cash discount
46. The strategy of using as many out lets as possible is called
Correct : A. Intensive distribution
47. Which of the following is not a non store retailing ?
Correct : D. telemarketing
48. ______________ factor is not considered as an important one while selecting channel of
distribution
Correct : C. Colour
49. ______________ are generally food stores that are much smaller in size than in supermarkets.
Correct : A. Convenient store
50. ______________ advertisement stresses on comparative features of two brands
Correct : A. Comparative advertisement
51. A good catchy phrase used and repeated often in an advertisement is ______________
Correct : D. Slogans
52. Which of the following is not an element of promotion mix
Correct : B. Branding
53. The strategy of choosing one attribute to excel to create competitive advantage is known
as
Correct : B. Unique selling proposition
54. AIDAS stands for
Correct : A. Attention, Interest, Desire, Action, Satisfaction
55. Which of the following is a major advantage of personal selling ?
Correct : A. targeted message
56. Blue revolution refers to
Correct : A. Aquaculture
57. Profiling the rural market is a part of ______________ stage of rural marketing strategy.
Correct : A. Planning
58. Services are ______________
Correct : A. Intangible
59. Which of the following involves targeting bulk purchasers and offering them special
benefits and privileges?
Correct : A. Frequency marketing
60. The basic objective behind the ______________ is to add value to the product significantly for
winning the customers' loyalty.
Correct : B. morph marketing
61. An airline working with a tour operator or a hotel group is an example of ______________
marketing
Correct : A. Partnership
62. The marketing side of E-commerce is known as ______________.
Correct : A. E-marketing
63. Which of the following is importance of e-marketing?
Correct : D. all of these
64. The financial exchange that takes place online between buyers and sellers is known as
Correct : D. E-payment system
65. ______________ involves some one masquerading as someone else.
Correct : A. Spoofing
66. ______________ can be used to minimize the risk of security breaches or viruses.
Correct : A. Firewall
67. The group of elements price, product, promotion and place constitute
Correct : B. marketing mix
68. Branding is a function of ______________
Correct : D. Facilitating
69. Market where money is lend and borrowed
Correct : A. Money market
70. Marketing is important to
Correct : D. All of these
71. Which of the following is not included in the micro environment
Correct : C. Economic
72. "We guarantee every product we sell" appeal to ______________ motive
Correct : C. Quality
73. The concentration of all marketing efforts on one selected segment within the total market.
Correct : C. Concentrated Marketing
74. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
Correct : C. Multi-segment approach
75. Anything that has the ability to satisfy a consumer need is known as ______________
Correct : A. Price
76. Market where demand for goods is greater than supply.
Correct : B. Sellers market
77. Marketing Environment is
Correct : D. All of these
78. Social class is an element of ______________ factor
Correct : B. Cultural
79. Civil engineers designing flats, villas, bridges etc.are an example of.
Correct : D. Customised or Personalised Marketing
80. Positioning by emphasising the special attributes and benefits of the product is known as
______________
Correct : A. Positioning by Product Attributes and Benefits
81. Products designed to meet global segments
Correct : D. Global Products
82. Which of the following is not a component of brand equity.
Correct : D. Brand cohorts
83. American expression for fast moving consumer goods is ______________ goods.
Correct : C. Red
84. After sales service is part of.
Correct : B. Augmented product
85. Which of the following is not a factor influensing pricing policy
Correct : D. None of these
86. Departmental store is an example of
Correct : B. Large scale retailer
87. ______________ means the set of marketing intermediaries through which the goods flow
from the producer to consumer.
Correct : A. Channel of distribution
88. The three major types of non store retailing are direct selling, direct marketing and
______________
Correct : A. Automatic vending
89. If marketing is done through information and ordering machine placed in stores, it is
known as
Correct : A. Kiosk marketing
90. ______________ is not a commercial advertising
Correct : D. Shortage ad
91. In ______________ appeals are emotional
Correct : B. Advertising
92. Which of the following is not a main objective of personal selling ?
Correct : D. none of these
93. White revolution refers to
Correct : B. Milk
94. Which of the following is not a services?
Correct : D. none of these
95. Which of the following is not an element of Social marketing mix?
Correct : D. People
96. Word of mouth marketing through electronic channels like email, internet etc is known as
______________.
Correct : D. viral
97. EFT means
Correct : A. Electronic fund transfer
98. The concentration of all marketing efforts on one selected segment within the total
market.
Correct : C. Concentrated Marketing
99. An organisation directs its marketing efforts at two or more segments by developing a
marketing mix for each segment.
Correct : C. Multi-segment approach
100. Brands owned and developed by producers are known as