Quiznetik

Agricultural and Rural Marketing | Set 2

1. One of the main objective of the National Crop Insurance Scheme is

Correct : B. Provide financial support to the farmers in the event of natural calamities

2. One of the main objective of the MGNREGA is

Correct : A. Enhance livelihood security in rural areas

3. How many days of guaranteed employment will be given in a financial year under MGNREGA?

Correct : D. 100 days

4. PradhanMantri Jan DhanYojana aims to provide:

Correct : A. universal access to banking facilities

5. A programme of the government which aims to transform rural poor youth into an economically independent and globally relevant workforce is:

Correct : C. DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU GKY)

6. A women oriented self-employment programme of the government include:

Correct : A. Mahila Coir Yojana

7. A scheme that aims to provide connectivity by way of an all-weather road to the eligible unconnected habitations in the rural areas is:

Correct : B. PMGSY

8. What is the Primary Objective of PMGSY?

Correct : A. To connect with unconnected habitations

9. A programme that aims to promote innovation to further strengthen the competitiveness of MSME sector is:

Correct : B. ASPIRE

10. A scheme that aims to organize the traditional industries and artisans into clusters to make them competitive and provide support for their long term sustainability:

Correct : A. SFURTI

11. An online trading platform for agricultural commodities in India:

Correct : A. eNAM

12. The Market Promotion & Development Scheme(MPDA) was launched under

Correct : A. KVIC

13. A scheme that encourage farmers to adopt innovative and modern agricultural practices:

Correct : A. PradhanMantriFasalBimaYojana

14. A scheme formulated with the vision of extending the coverage of irrigation and improving water use efficiency:

Correct : D. PradhanMantriKrishiSinchayeeYojana

15. Which one of the following is not an objective of the PradhanMantri KrishiSinchayee Yojana (PMKSY) ?

Correct : D. To protect farmers against crop failure due to natural calamities.

16. When was Self Help Group introduced in India?

Correct : D. 1992

17. Which of the following are the roles of Self Help Groups?

Correct : D. All of the above

18. Self Help Group involves

Correct : D. All of above

19. Financial literacy is an integral part of which Mission?

Correct : A. PradhanMantri Jan DhanYojana

20. Which basis is used for geographic segmentation of rural areas?

Correct : A. density

21. For effective market segmentation, the market must be

Correct : B. Measurable

22. Segmentation of a market requires the markets to be:

Correct : C. accessible

23. Demographic segmentation in rural marketing is done on the basis of

Correct : C. Land ownership

24. Psychographic segmentation is based on:

Correct : D. Grouping people according to their psychological characteristics, values, and

25. Which of the following is not an example of a behavioural variable in rural market segmentation?

Correct : D. Personality.

26. An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.

Correct : A. segmentation

27. One of the basic cultural values in rural India is: 25

Correct : B. decision making is collective

28. Status refers to

Correct : A. the place given to the individual because of his or her position or achievements

29. _____________ groupsare the groups to which a consumer belongs as a memberin which the interaction is formal and less regular.

Correct : B. secondary

30. Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________

Correct : B. the size of the family

31. Heterogeneity in rural lifestyles is mainly on account of the geography, varied income levels and _______________ of the consumers.

Correct : C. cultural differences

32. Why is market segmentation carried out?

Correct : C. By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.

33. An example of a segmented market would be:

Correct : D. Hyundai separating its potential customers into economy car buyers and luxury car buyers.

34. To be effective, the process of market segmentation must meet which of the following basic requirements?

Correct : B. The market segment must have measurable purchasing power and size.

35. A commonly used basis for segmenting consumer markets is:

Correct : B. demographics.

36. Before beginning the market segmentation process, a firm should:

Correct : A. identify bases for segmenting markets.

37. Segmentation by benefits sought is a type of product-related segmentation:

Correct : D. that focuses on the attributes that people seek in a product.

38. The family life cycle:

Correct : B. refers to the process of family formation and dissolution.

39. The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:

Correct : C. evaluate the market potential within each segment.

40. Which of the following is part of the demographic segmentation for consumer markets?

Correct : A. Age

41. The major segmentation variables for rural markets refers to which of the following?

Correct : C. Geographic, demographic, psychographic, behavioural

42. To be useful, market segments must be:

Correct : D. All of the above

43. All of the following would be ways to segment within the category of behavioural variable segmentation except:

Correct : D. lifestyle.

44. “Juice in the morning” is an attempt to segment according to which of the following?

Correct : D. occasion segmentation

45. When companies market products on the basis of what the product‟s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:

Correct : B. benefit segmentation.

46. Lifestyle is an example of which type of segmentation variable?

Correct : A. psychographics

47. Loyalty status is an example of which type of segmentation variable?

Correct : D. behavioural

48. Geographic segmentation is about:

Correct : B. Dividing markets based on location.

49. Lifestyle segmentation is about:

Correct : A. Understanding how people live and developing products/services that match that way of life.

50. Readiness stage and attitude towards product are major segmentation variable in which category?

Correct : B. Behavioural

51. Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of:

Correct : B. Demographic segmentation

52. Many rural purchase require

Correct : A. social sanction

53. Rural consumers being conservative in their outlook

Correct : B. take longer time to be influenced

54. Associated groups to which a consumer belongs as a memberin which the interaction is formal and less regular:

Correct : B. Secondary group

55. Rural lifestyle changes with village size due to variation in

Correct : C. the level of infrastructural and economic development

56. Language, dress, food habits and location are affected by

Correct : D. Culture

57. Joint family translates to

Correct : B. greater consumption of products

58. Overall manner in which a person lives and spends time and money is known as

Correct : B. Lifestyle

59. Rural consumers are increasingly known to be

Correct : D. all of the above

60. Rural marketing problem is essentially a

Correct : C. distribution problem

61. Carrying and Forwarding Agents (CFAs) are the_________ link with the company depot for supplying products to channel members

Correct : A. first

62. Distribution that involves no intermediaries to make products available to final buyers is classified as

Correct : B. Direct distribution

63. Which of the following is an activity of physical distribution?

Correct : D. Transportation

64. A system where essential commodities are distributed through a network of fair price shops:

Correct : B. Public Distribution System

65. Wholesalers perform several functions except

Correct : D. None of these

66. e-Distribution represents application of Internet based technologies as a tool, to facilitate efficient and effective exchange with and from:

Correct : A. the rural market

67. Consider the following statements regarding rural markets: i. Small number of small markets ii. Poor availability of suitable dealers iii. Low density of shops per village and high variation in their concentration iv. Inadequate bank and credit facilities to rural retailers Which statement is incorrect?

Correct : A. i

68. Consider the following statements regarding rural markets: i. Dispersed population and trade ii. Inadequate power supply iii. High visibility of product on rural shelves iv. Poor communication of offers and schemes Which statement is incorrect?

Correct : C. iii

69. Redistribution Stockists are responsible for supplying stocks to:

Correct : C. Both rural and urban retailers

70. Under the Hub and Spokes method of distribution, the manufacturer appoints main distributors in:

Correct : B. large markets

71. Which emerging method of distribution uses the channels from main distributors to sub-distributors to retailers to consumers?

Correct : B. Hub and Spokes Method

72. A channel of distribution which uses a network of FPS (fair price shops) is called:

Correct : C. Public Distribution System

73. Cooperative Societies are utilised the most for the distribution of:

Correct : C. Fertilizers

74. A rural retail initiative taken up by the Indian Oil Corporation with over 6000 outlets set up is known as:

Correct : A. KisanSeva Kendra

75. ________________launched „GaonChalo‟, a rural distribution initiative where villagers were roped in to sell products to other people in the village.

Correct : D. Tata Tea

76. In which type of market would a rural consumer usually buy products like cloth or cosmetics?

Correct : A. shandies

77. Transporting and storing goods is part of which of the following marketing channel functions?

Correct : B. physical distribution

78. The benefits of marketing channels are

Correct : D. All of above

79. Consumer product channels tend to be ______ industrial product channels.

Correct : A. longer than

80. What are businesses that represent, and sell goods on behalf of, other businesses in a specified market called?

Correct : C. agents

81. Which of the following is not a typical distribution channel member?

Correct : D. government agencies

82. Intermediaries play an important role in matching:

Correct : B. supply and demand

83. Channel members add value by bridging the major gaps of ______________ that separate goods and services from those who would use them.

Correct : C. time, place and possession

84. Which of the following is not a key function that intermediaries play in reaching the consumers?

Correct : D. negotiation

85. A company‟s channel decisions directly affect every _____________.

Correct : A. Marketing decision

86. _________________ help the company to promote, sell, and distribute its goods to final buyers.

Correct : A. Marketing intermediaries

87. The biggest challenge in reaching rural markets is

Correct : A. physical distribution of products

88. The urban marketing strategy that does not work in rural markets is

Correct : D. all of the above

89. Low population density of villages leads to

Correct : A. escalating inventory holding

90. Large number of villages remain untapped as

Correct : C. it is economically not viable

91. According to studies, the following trends are seen in rural markets

Correct : D. all of the above

92. A rural marketer needs to understand:

Correct : D. all of the above

93. Rural retailers practise

Correct : B. Relationship marketing

94. An intermediary who helps the ultimate rural consumer in identification and selection of brands:

Correct : D. Retailer

95. Consider the following statements regarding wholesalers: i. Wholesalers do not grant credit to its cusomers ii. Wholesalers absorb some risk by taking title iii. Wholesalers supply information to suppliers and customers iv. Wholesalers can often provide quicker delivery to buyers Which statement is incorrect?

Correct : A. i

96. Consider the following statements regarding retailers: i. Retailers provide credit to the consumers ii. Retailers understands needs and buying habits of consumers iii. Retailers buy large carload lots and break the bulk into smaller units iv. Retailers make the products available to the ultimate consumers Which statement is incorrect?

Correct : C. iii

97. An initiative that has resulted in increase in rural woman entrepreneurs:

Correct : C. Self Help Groups

98. When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is

Correct : B. the design of its distribution network