1. One of the main objective of the National Crop Insurance Scheme is
Correct : B. Provide financial support to the farmers in the event of natural calamities
2. One of the main objective of the MGNREGA is
Correct : A. Enhance livelihood security in rural areas
3. How many days of guaranteed employment will be given in a financial year under MGNREGA?
Correct : D. 100 days
4. PradhanMantri Jan DhanYojana aims to provide:
Correct : A. universal access to banking facilities
5. A programme of the government which aims to transform rural poor youth into an economically independent and globally relevant workforce is:
Correct : C. DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU GKY)
6. A women oriented self-employment programme of the government include:
Correct : A. Mahila Coir Yojana
7. A scheme that aims to provide connectivity by way of an all-weather road to the
eligible unconnected habitations in the rural areas is:
Correct : B. PMGSY
8. What is the Primary Objective of PMGSY?
Correct : A. To connect with unconnected habitations
9. A programme that aims to promote innovation to further strengthen the competitiveness of MSME sector is:
Correct : B. ASPIRE
10. A scheme that aims to organize the traditional industries and artisans into clusters to make them competitive and provide support for their long term sustainability:
Correct : A. SFURTI
11. An online trading platform for agricultural commodities in India:
Correct : A. eNAM
12. The Market Promotion & Development Scheme(MPDA) was launched under
Correct : A. KVIC
13. A scheme that encourage farmers to adopt innovative and modern agricultural
practices:
Correct : A. PradhanMantriFasalBimaYojana
14. A scheme formulated with the vision of extending the coverage of irrigation and
improving water use efficiency:
Correct : D. PradhanMantriKrishiSinchayeeYojana
15. Which one of the following is not an objective of the PradhanMantri KrishiSinchayee Yojana (PMKSY) ?
Correct : D. To protect farmers against crop failure due to natural calamities.
16. When was Self Help Group introduced in India?
Correct : D. 1992
17. Which of the following are the roles of Self Help Groups?
Correct : D. All of the above
18. Self Help Group involves
Correct : D. All of above
19. Financial literacy is an integral part of which Mission?
Correct : A. PradhanMantri Jan DhanYojana
20. Which basis is used for geographic segmentation of rural areas?
Correct : A. density
21. For effective market segmentation, the market must be
Correct : B. Measurable
22. Segmentation of a market requires the markets to be:
Correct : C. accessible
23. Demographic segmentation in rural marketing is done on the basis of
Correct : C. Land ownership
24. Psychographic segmentation is based on:
Correct : D. Grouping people according to their psychological characteristics, values, and
25. Which of the following is not an example of a behavioural variable in rural market
segmentation?
Correct : D. Personality.
26. An important factor in rural marketing is ........................, as the rural market is
scattered and consists of different groups and socio economic class.
Correct : A. segmentation
27. One of the basic cultural values in rural India is:
25
Correct : B. decision making is collective
28. Status refers to
Correct : A. the place given to the individual because of his or her position or achievements
29. _____________ groupsare the groups to which a consumer belongs as a memberin
which the interaction is formal and less regular.
Correct : B. secondary
30. Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________
Correct : B. the size of the family
31. Heterogeneity in rural lifestyles is mainly on account of the geography, varied income
levels and _______________ of the consumers.
Correct : C. cultural differences
32. Why is market segmentation carried out?
Correct : C. By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.
33. An example of a segmented market would be:
Correct : D. Hyundai separating its potential customers into economy car buyers and luxury car buyers.
34. To be effective, the process of market segmentation must meet which of the following
basic requirements?
Correct : B. The market segment must have measurable purchasing power and size.
35. A commonly used basis for segmenting consumer markets is:
Correct : B. demographics.
36. Before beginning the market segmentation process, a firm should:
Correct : A. identify bases for segmenting markets.
37. Segmentation by benefits sought is a type of product-related segmentation:
Correct : D. that focuses on the attributes that people seek in a product.
38. The family life cycle:
Correct : B. refers to the process of family formation and dissolution.
39. The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:
Correct : C. evaluate the market potential within each segment.
40. Which of the following is part of the demographic segmentation for consumer markets?
Correct : A. Age
41. The major segmentation variables for rural markets refers to which of the following?
Correct : C. Geographic, demographic, psychographic, behavioural
42. To be useful, market segments must be:
Correct : D. All of the above
43. All of the following would be ways to segment within the category of behavioural variable segmentation except:
Correct : D. lifestyle.
44. “Juice in the morning” is an attempt to segment according to which of the following?
Correct : D. occasion segmentation
45. When companies market products on the basis of what the product‟s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:
Correct : B. benefit segmentation.
46. Lifestyle is an example of which type of segmentation variable?
Correct : A. psychographics
47. Loyalty status is an example of which type of segmentation variable?
Correct : D. behavioural
48. Geographic segmentation is about:
Correct : B. Dividing markets based on location.
49. Lifestyle segmentation is about:
Correct : A. Understanding how people live and developing products/services that match that way of life.
50. Readiness stage and attitude towards product are major segmentation variable in which category?
Correct : B. Behavioural
51. Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of:
Correct : B. Demographic segmentation
52. Many rural purchase require
Correct : A. social sanction
53. Rural consumers being conservative in their outlook
Correct : B. take longer time to be influenced
54. Associated groups to which a consumer belongs as a memberin which the interaction
is formal and less regular:
Correct : B. Secondary group
55. Rural lifestyle changes with village size due to variation in
Correct : C. the level of infrastructural and economic development
56. Language, dress, food habits and location are affected by
Correct : D. Culture
57. Joint family translates to
Correct : B. greater consumption of products
58. Overall manner in which a person lives and spends time and money is known as
Correct : B. Lifestyle
59. Rural consumers are increasingly known to be
Correct : D. all of the above
60. Rural marketing problem is essentially a
Correct : C. distribution problem
61. Carrying and Forwarding Agents (CFAs) are the_________ link with the company depot for supplying products to channel members
Correct : A. first
62. Distribution that involves no intermediaries to make products available to final buyers
is classified as
Correct : B. Direct distribution
63. Which of the following is an activity of physical distribution?
Correct : D. Transportation
64. A system where essential commodities are distributed through a network of fair price shops:
Correct : B. Public Distribution System
65. Wholesalers perform several functions except
Correct : D. None of these
66. e-Distribution represents application of Internet based technologies as a tool, to facilitate efficient and effective exchange with and from:
Correct : A. the rural market
67. Consider the following statements regarding rural markets:
i. Small number of small markets
ii. Poor availability of suitable dealers
iii. Low density of shops per village and high variation in their concentration
iv. Inadequate bank and credit facilities to rural retailers
Which statement is incorrect?
Correct : A. i
68. Consider the following statements regarding rural markets:
i. Dispersed population and trade
ii. Inadequate power supply
iii. High visibility of product on rural shelves
iv. Poor communication of offers and schemes
Which statement is incorrect?
Correct : C. iii
69. Redistribution Stockists are responsible for supplying stocks to:
Correct : C. Both rural and urban retailers
70. Under the Hub and Spokes method of distribution, the manufacturer appoints main
distributors in:
Correct : B. large markets
71. Which emerging method of distribution uses the channels from main distributors to
sub-distributors to retailers to consumers?
Correct : B. Hub and Spokes Method
72. A channel of distribution which uses a network of FPS (fair price shops) is called:
Correct : C. Public Distribution System
73. Cooperative Societies are utilised the most for the distribution of:
Correct : C. Fertilizers
74. A rural retail initiative taken up by the Indian Oil Corporation with over 6000 outlets
set up is known as:
Correct : A. KisanSeva Kendra
75. ________________launched „GaonChalo‟, a rural distribution initiative where
villagers were roped in to sell products to other people in the village.
Correct : D. Tata Tea
76. In which type of market would a rural consumer usually buy products like cloth or
cosmetics?
Correct : A. shandies
77. Transporting and storing goods is part of which of the following marketing channel
functions?
Correct : B. physical distribution
78. The benefits of marketing channels are
Correct : D. All of above
79. Consumer product channels tend to be ______ industrial product channels.
Correct : A. longer than
80. What are businesses that represent, and sell goods on behalf of, other businesses in a
specified market called?
Correct : C. agents
81. Which of the following is not a typical distribution channel member?
Correct : D. government agencies
82. Intermediaries play an important role in matching:
Correct : B. supply and demand
83. Channel members add value by bridging the major gaps of ______________ that separate goods and services from those who would use them.
Correct : C. time, place and possession
84. Which of the following is not a key function that intermediaries play in reaching the
consumers?
Correct : D. negotiation
85. A company‟s channel decisions directly affect every _____________.
Correct : A. Marketing decision
86. _________________ help the company to promote, sell, and distribute its goods to final buyers.
Correct : A. Marketing intermediaries
87. The biggest challenge in reaching rural markets is
Correct : A. physical distribution of products
88. The urban marketing strategy that does not work in rural markets is
Correct : D. all of the above
89. Low population density of villages leads to
Correct : A. escalating inventory holding
90. Large number of villages remain untapped as
Correct : C. it is economically not viable
91. According to studies, the following trends are seen in rural markets
Correct : D. all of the above
92. A rural marketer needs to understand:
Correct : D. all of the above
93. Rural retailers practise
Correct : B. Relationship marketing
94. An intermediary who helps the ultimate rural consumer in identification and selection of brands:
Correct : D. Retailer
95. Consider the following statements regarding wholesalers:
i. Wholesalers do not grant credit to its cusomers
ii. Wholesalers absorb some risk by taking title
iii. Wholesalers supply information to suppliers and customers
iv. Wholesalers can often provide quicker delivery to buyers
Which statement is incorrect?
Correct : A. i
96. Consider the following statements regarding retailers:
i. Retailers provide credit to the consumers
ii. Retailers understands needs and buying habits of consumers
iii. Retailers buy large carload lots and break the bulk into smaller units
iv. Retailers make the products available to the ultimate consumers
Which statement is incorrect?
Correct : C. iii
97. An initiative that has resulted in increase in rural woman entrepreneurs:
Correct : C. Self Help Groups
98. When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is
Correct : B. the design of its distribution network