1. Which organisation deals with training, research, consultancy and education in Agricultural Marketing under the Department of Agriculture, Co-operation and Farmers Welfare (DAC&FW):
Correct : B. National Institute of Agricultural Marketing (NIAM)
2. Directorate of Marketing and Inspection (DMI) is an attached Office of which among the following ministries?
Correct : C. Ministry of Agriculture
3. PradhanMantriGraminAwaasYojana is a programme under the Government of India to provide:
Correct : C. housing for the rural poor
4. Which of the following is the quality certification mark for agricultural produce?
Correct : B. AGMARK
5. This department was set up to implement the agricultural marketing policies and programmes:
Correct : B. The Directorate of Marketing and Inspection (DMI),
6. As per the Essential Commodities Act, fertilizers should be made available to the farmers within a range of:
Correct : C. 4-5 kms
7. Agricultural produce marketing is a link between:
Correct : B. the farm and the non-farm sectors
8. __________________ helps in establishing forward and backward linkages in supply chain management for farmers.
Correct : B. Small Farmers Agribusiness Consortium (SFAC)
9. The transportation function adds____________ utility to products..
Correct : B. place
10. Processing wheat into flour and bread adds ____________ utility to the product.
Correct : A. form
11. Storing milk creates?
Correct : C. time
12. Pepsi Co. buying potatoes from farmers results in:
Correct : D. possession
13. A peanut butter processing plant is adding __________ utility when producing peanut butter.
Correct : A. form
14. Which marketing function adds possession utility to a product
Correct : B. buying and selling
15. India has ________ agro climatic zones.
Correct : C. 15
16. Small farmers typically own land measuring
Correct : B. between one and two hectares
17. Crop insurance is a means of protecting the agriculturist against financial losses due
to uncertainties that may arise from:
Correct : D. crop loss arisingfrom perils beyond their control
18. Wholesalers perform several functions except:
Correct : D. none of these
19. Food Cooperation of India was established in the year:
Correct : C. 1965
20. Which agency is responsible for procurement, distribution and storage of food grain
production in India?
Correct : B. Food Cooperation of India
21. The federal government subsidizes the cost of insurance that covers the loss of
revenue to a farmer as a result of:
Correct : A. damage to a crop due to a severe drought.
22. The characteristic features of Indian Agriculture are:
i. Labour surplus economy
ii. Structural unemployment
iii. Large size of land holding
iv. Traditional technology of production
Which statements are correct?
Correct : C. i& iv
23. Which of the following pairs is not matched correctly:
Correct : D. Round revolution - Tomato
24. Consider the following statements regarding efficient Agricultural marketing:
i. It leads to optimization of resource use
ii. It leads to growth of agro-based industries
iii. It leads to increase in urban migration
iv. It leads to widening of markets
Which statement is incorrect?
Correct : C. iii
25. Which of the following is not matched correctly:
Correct : C. Time utility – availing public transport
26. Commercialization of agriculture implies:
Correct : C. Production of crops for sale
27. Agricultural technology is hard to adopt because:
Correct : D. All of the above
28. Consider the following statements about the characteristics of agricultural products:
i. Products are perishable in nature
ii. Products are seasonal
iii. Small size land holdings
iv. Regular supply of agricultural products
Which statement is incorrect?
Correct : D. iv
29. The Ministry of Agriculture and Farmers Welfare provides improved access to irrigation and enhanced water efficiency through:
Correct : A. Pradhanmantri Gram SinchaiYojana
30. Which of the following is not an agricultural input:
Correct : D. None of the above
31. Which of the following factors influence the prices of agricultural commodities:
Correct : D. all of the above
32. Agriculture sector contributes about _____________ in the total GDP.
Correct : B. 17
33. The pricing of agriculturalproduce depends on factors like:
Correct : D. all of the above
34. Under the agricultural marketing system, the input sub-system includes:
Correct : D. All of the above
35. Which entity does not belong in the product marketing sub-system?
Correct : C. Input manufacturers
36. An autonomous society promoted by the Central Government and registered as a Non-Banking Financial Institution, which helps farmers in establishing forward and backward linkages in supply chain management:
Correct : A. Small Farmers Agribusiness Consortium (SFAC)
37. Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:
Correct : A. TATA Kisan Kendra
38. Contract farming entails
Correct : D. all of the above
39. The 3 broad areas of scope for the Ministry of Agriculture and Farmers Welfare are
Correct : C. agriculture, food processing and co-operation
40. The Census of India defines rural as any habitation
Correct : C. where at least 75% of the male working population is engaged in agriculture
41. The identification of rural areas as defined by the Census is:
Correct : B. at least 75 per cent of male working population engaged in agricultural activities
42. Overall efficiency in rural marketing is required to pass on benefits to:
Correct : C. consumers
43. NABARD was set up by an act of Parliament in 1982
Correct : C. both a&b
44. Value for money products means:
Correct : B. no-frills functional products at a low cost
45. Rural marketing means:
Correct : C. Exchange between rural and urban
46. The major factor differentiating the rural and urban markets is:
Correct : D. All of the above
47. The following service area has great potential in rural markets:
Correct : D. All of the above
48. The pattern of income stream in rural areas is seasonal unlike the fixed monthly
income in the urban areas which creates a difference in:
Correct : B. consumption pattern
49. Rural markets are:
Correct : C. scattered
50. Promotion in the rural context has to be:
Correct : B. educational
51. The unpredictable income makes the rural consumer highly conservative and
Correct : A. value-conscious
52. The products which have attained the maturity stage in urban market are in
__________ stage in rural market
Correct : B. growth
53. Rural market is
Correct : D. set of consumers in rural areas
54. Rural is a distinct type of market and
Correct : B. is not just a poor extension of the urban areas
55. The cost and __________ of accessing consumers in a highly widespread rural market
are very different from those involved in reaching urban consumers.
Correct : A. logistics
56. For fast moving consumer goods, rural consumption accounts for __________ share
than urban.
Correct : B. larger
57. While the urban economy thrives mainly on secondary and tertiary activities, the rural
economy is driven mainly by primary activities, such as:
Correct : D. agriculture, fishing and forestry
58. The following factors provide opportunities for marketers and favour the growth of rural marketing:
i. Improved Rural Infrastructure
ii. Improved Literacy Rate
iii. Agriculture Prosperity
iv. High cost per contact
Which statement is incorrect?
Correct : D. iv
59. Consider the following statements:
i. A rural customer does not care about brands
ii. Rural literacy has now improved
iii. Many lifestyle changes have been witnessed in rural areas
iv. Decision is no longer centralized in the male head of a rural family
Which state is incorrect?
Correct : A. i
60. Marketing to urban and rural markets may differ in all of the following ways except
which?
Correct : D. Price combined with utility
61. Rural consumers may respond better to promotion that is
Correct : C. Personal
62. Rural consumers tend to favour no-frills functional products over
Correct : D. aggressive sales
63. Agro-products includes all of the following except
Correct : A. Milk powder
64. Educating farmers about the best methods, timings and seasons, technology, tools, prices and best markets for selling their farming products is known as:
Correct : C. Agricultural consultancy
65. In line with United Nations Sustainable Development Goals, the Government of India aims to provide tap water regularly to every household by:
Correct : B. 2030
66. Rural literacy level that was 25% before independence has now improved to:
Correct : C. 64%
67. In many products, rural consumption now accounts for a larger share then urban,
especially for:
Correct : A. Washing soaps
68. To increase awareness of products and services among rural consumers, there needs
to be an increase in
Correct : B. penetration of mass media
69. Mobility of rural population to urban areas, metro cities and foreign countries
intensifies incomes and, hence,
Correct : A. purchasing power of rural people
70. In India, most of the population resides in
Correct : D. Villages
71. ______________ developments in agriculture results in overall rural development
Correct : C. Technological
72. The unpredictable income makes the rural consumer
Correct : B. highly conservative
73. Which product feature can be used to attract rural consumers?
Correct : A. functionality
74. In India, which institution takes care of the agriculture and rural development credit
needs?
Correct : B. NABARD
75. What is the role Haats in villages?
Correct : D. An opportunity for buying daily necessities
76. One of the various transformations the rural markets are witnessing in the
changingmarketing scenario:
Correct : D. All of the above
77. The Government of Indiaunder its ambitious project called Digital Village aims to
Correct : B. provide internet connectivity for mass use
78. The pattern of income generation in rural areas based on agriculture is
Correct : A. seasonal
79. One of the 4 As of rural marketing is:
Correct : C. Availability
80. Joint distribution by non-competing companies to rural areas is practices to:
Correct : B. share cost of distribution
81. Which of the following is not included under Bharat Nirman?
Correct : D. Education
82. Rural markets remain untapped because of three Ds – Distance, Diversity and
___________________.
Correct : B. Dispersion
83. Self Help Groups bank linkage programme was first launched by
Correct : C. NABARD
84. Emerging trend in rural marketing include
Correct : A. Internet marketing
85. Haats and melas form an integral part of the rural consumer's ...................... patterns.
Correct : B. shopping
86. ______________are the weekly markets from where rural people buy the items of daily necessities, garments, farm inputs etc
Correct : A. Melas
87. The manufacturer has to ensure price compliance in rural markets either
Correct : D. all of the above
88. Making small unit packages of products is only one of the options for the rural market and it should be
Correct : B. generalised across product categories with caution
89. For the rural market, the _______________ of the product should be enhanced instead
of appearance.
Correct : C. functional utility
90. Instead of high-priced value-added products, the rural consumers prefer
Correct : D. all of the above
91. Rural markets imply complex logistical challenges that show up as
Correct : C. high distribution costs
92. An outlet that can be used to market products to the rural consumers include
Correct : D. All of the above
93. An important promotional strategy when marketing to rural consumers include:
Correct : A. Thinking in local idiom
94. One of the main objective of the Make in India scheme is:
Correct : A. Enhance skill development
95. One of the main objective of the Digital India programme is
Correct : B. Universal access to mobile connectivity
96. One of the main objective of Bharat Nirman is
Correct : A. Provide housing facilities to the rural areas
97. One of the main objective of Start Up India is
Correct : C. Build a strong ecosystem for promoting innovation
98. One of the main objective ofthe National Rural Health Mission is
Correct : B. Decrease the infant mortality rate
99. The objective of National Food Security Mission is:
Correct : A. Increase production through area expansion and productivity
100. The objective of Sarva Shiksha Abhiyan is
Correct : B. Provide quality elementary education with community involvement