Quiznetik
Advertising and Brand Management | Set 1
1. Which is consider to be the paid from?
A. Advertising
B. Public Relation
C. Propagnda
D. Pitching
Correct : A. Advertising
2. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for
A. Media Strategy
B. Media execution
C. Measuring Communication
D. Selecting media
Correct : D. Selecting media
3. To introduce the new products to world of consumers is the main goal of:
A. Entertainment
B. Advertising
C. Boost the sales
D. Online marketing
Correct : B. Advertising
4. Advertisement through radio was very popular till the middle of last century because of:
A. It\s effectiveness
B. More popular than newspaper
C. Mass reach
D. Cost of advertisement
Correct : C. Mass reach
5. The most popular form of advertising and it reaches to masses:
A. Socail media
B. Email
C. Radio
D. Print
Correct : D. Print
6. Advertising for which product is not allowed:
A. Liquor
B. Washing Powder
C. Cigarette
D. Both A & C
Correct : D. Both A & C
7. Advertisement is a type of
A. Outdoor marketing
B. Indirect marketing
C. Transaction marketing
D. Relationship marketing
Correct : B. Indirect marketing
8. Out of 4Ps in marketing mix three are product, promotion and price, which is the 4th P
A. Purpose
B. Place
C. Promotion
D. Plan
Correct : B. Place
9. Promotion Mix includes Sales Promotion, Personal Selling, Advertising and?
A. Marketing
B. Sales
C. Publicity
D. None of the above
Correct : C. Publicity
10. What deals with the specification of the actual good or service and how it relates to the target
A. Price aspect
B. Product aspect
C. Promotion aspect
D. Planning aspect
Correct : B. Product aspect
11. What are the elements of copywriting advertising?
A. Heading
B. Slogans
C. Taglines
D. All of the above
Correct : D. All of the above
12. Which of the following statements are correct in reference with deception advertising?
A. The relation between the buyers and sellers is maintained if the buyers are satisfied with what they saw in advertise
B. False or deceptive image of product break trust of the customer
C. Seller should keep their ads clean an display right image of the product
D. All of the above
Correct : D. All of the above
13. When the promotional mix for a product is affected by the path the product takes from the
A. Consumers
B. Life cycle
C. Market
D. Distribution Channel
Correct : C. Market
14. Postitive aspects of advertising are:
A. Development of society & growth of
B. Employment
C. Gives Choices to buyers with self
D. All of the above
Correct : D. All of the above
15. "A set of well defined principles which govern the ways of communication taking place
A. Ethics advertising
B. Subliminal advertising
C. Deception advertising
D. None of the above
Correct : A. Ethics advertising
16. consumer, as per the consumer.
A. Brand attitude
B. Brand positioning
C. Brand relationship
D. Brand image
Correct : A. Brand attitude
17. associations and its personality.
A. Brand attitude
B. Brand positioning
C. Brand relationship
D. Brand image
Correct : D. Brand image
18. A strong brand commands
A. Intense consumer loyalty
B. Intense employer loyalty
C. Intense employee loyalty
D. None of the above
Correct : A. Intense consumer loyalty
19. In strategic brand management, focus is on
A. Brand positioning
B. Brand marketing
C. Brand performance
D. All of the above
Correct : D. All of the above
20. A can be defined as the marketers vision of brand and what is should do
A. Brand exploration
B. Brand promise
C. Brand creation
D. None of the above
Correct : B. Brand promise
21. position or identify itself or its product.
A. Identity
B. Image
C. Presence
D. above
Correct : A. Identity
22. The approach of using an established brand to launch a new product is
A. Line extension
B. Brand extension
C. Category extension
D. None of the above
Correct : B. Brand extension
23. "A lot can happen over coffee", is tagline of:
A. Cafe Coffee Day
B. Starbucks
C. Barista
D. None of the above
Correct : A. Cafe Coffee Day
24. …………defines what the brand thinks about the consumer, as per the consumer
A. Brand attitude
B. Brand positioning
C. Brand relationship
D. Brand image
Correct : A. Brand attitude
25. When the same brand name holds several products in different markets, it is known as the
A. Umbrella brand
B. Source brand
C. Multi-brand
D. Range brand
Correct : A. Umbrella brand
26. container or wrapper for a product.
A. Packaging
B. Product line
C. Service
D. Branding
Correct : A. Packaging
27. The term brand equity refers to:
A. The value attached to the brand
B. The financial value of a company\s brand
C. It\s level of popularity
D. All of above
Correct : D. All of above
28. Which of the following is a name, term, sign, symbol, design, or a combination of these, that
A. Label
B. Co-brand
C. Brand
D. Product
Correct : C. Brand
29. Using one brand name for several related products is known as which of the following?
A. Family branding
B. Group branding
C. Combination branding
D. Premium branding
Correct : A. Family branding
30. Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be
A. Brand growth
B. Brand extension
C. Branding
D. Brand level
Correct : B. Brand extension