2. A place for buying and selling activities is called ________.
Correct : A. Market.
3. The exchange value of a good service in terms of money is_________.
Correct : A. Price.
4. Selling the same product at different prices is known as________.
Correct : B. Dual pricing.
5. The words used to convey the advertisement idea is ____________.
Correct : C. Advertisement copy.
6. Advertisement promotes_________.
Correct : C. Sales.
7. Agricultural products are_________.
Correct : D. Heterogeneous goods
8. The social aspect of marketing is to ensure_________.
Correct : C. Low price with high quality.
9. The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
Correct : C. Occasion segmentation.
10. The typical method of retail operation used by supermarkets and catalog showrooms is
called:
Correct : C. Full service retailing.
11. Marketing creates profit by creating _____ to the buyer.
Correct : A. Value.
12. _____ needs the interest of the buyer.
Correct : A. Product.
13. _____ includes the configuration of benefits, value, cost and satisfaction
Correct : D. Invention.
14. All companies strive to build _____ strength.
Correct : A. Brand.
15. Which one of the following is not one of the P s of marketing?
Correct : D. Production.
16. . Which of the following best identifies how marketing must be understood today?
Correct : A. Satisfy customer needs.
17. A _____ is a trade of vale between two or more parties.
Correct : A. Transaction.
18. Which concept holds that consumers will not buy enough of organizations product unless it
takes large scale selling and promotion effort?
Correct : B. Selling.
19. _____ includes that other company s offering similar products & services to the same
customer at similar prices.
Correct : B. Competition.
20. _____ consists of a group of customers who share a similar set of wants
Correct : A. Micro Marketing
21. The starting point for discussing segmentation is _____.
Correct : A. Segregation.
22. Need become _____ when they are directed to specific objects that might satisfy the need.
Correct : A. Wants
23. A marketer is someone seeking a response from another party called _____.
Correct : B. Prospect.
24. _____ are wants for specific products that are backed up an ability and willingness to buy
them.
Correct : A. Demand.
25. Which is intangible among the following?
Correct : B. Services.
26. _____emerges when people decide to satisfy and want through exchange.
Correct : B. Sales.
27. _____ concept holds consumers will favour those products that offer the most quality or
performance.
Correct : A. Product.
28. ______ concept holds that consumers will favour those products that are conveniently
available in adequate quantity and affordable.
Correct : B. Production.
29. _____ concepts holds that consumers if left alone will ordinarily not buy enough of the
Organization s products.
Correct : A. Marketing.
30. _____ involves managing demand, which in turn involves managing customer relationship.
Correct : A. Marketing management.
31. At which stage in the International Trade Cycle does a country usually import foreign goods?
Correct : B. Growth stage.
32. Which stage of the product lifecycle is marked by falling costs and rising revenues?
Correct : D. Saturation stage.
33. The usual source for new products is_____.
Correct : A. Marketing research
34. The term marketing refers to_____.
Correct : C. A philosophy that stresses customer value and satisfaction.
35. A brand is a _______.
Correct : D. A combination of all of the above.
36. A marketing philosophy summarized by the phrase a good product will sell itself is
Characteristic of the_________ period.
Correct : A. Production.
37. An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
Correct : B. Marketing.
38. In the relationship marketing firms focus on__________ relationships with__________.
Correct : D. Long term customers.
39. Which of the following is NOT an element of the marketing mix?
Correct : C. Target market.
40. The term marketing mix describes _____.
Correct : A. A composite analysis of all environmental factors inside and outside the firm.
41. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of _____.
Correct : D. Promotion.
42. A market with which of the following characteristics would generally be less competitive?
Correct : C. Strong bargaining power among buyers.
43. The process of anticipating future events and conditions and determining the best way to
achieve organizational objectives is known as_______.
Correct : B. Planning.
44. Which one of the following best describes the present value of the stream of future profits
expected over the customer s life time purchase?
Correct : A. Customers Life time value.
45. Market expansion is usually achieved by_______.
Correct : B. More effective use of advertising
46. The following are all major stages of a product life cycle except_____.
Correct : C. Market Introduction.
47. Techniques of sales promotions are _____.
Correct : D. All the above.
48. A _____ is a set of segements sharing some exploitable similarity.
Correct : A. Over segment.
49. The firm must consider whether investing in the segment makes sense givng the firm _____
and____.
Correct : A. Knowledge & objective.
50. _____ and ____ are the major factors influencing the selection of suppliers.
Correct : C. Price and Delivery.
51. Which of the following is not a promotion mix?
Correct : C. Forecasting.
52. Two main components of sales promotion are ______.
Correct : C. Consumer promotion and marketing promotion.
53. Marketing and selling are _____.
Correct : B. Different.
54. _____is not a part of the external marketing environment.
Correct : C. Product.
55. The middlemen who do not take any title to goods
Correct : C. Agent.
56. ____ are the basic human requirements
Correct : A. Needs.
57. The direct channel has the limitation of _____.
Correct : D. Cost .
58. Promotion mix includes Sales Promotion, Personal Selling, Advertising and
Correct : C. Publicity
59. Copy testing is also known as
Correct : A. Pre Testing
60. Consumer promotion, trade promotion and ____ are the three forms of sales promotion
Correct : B. Sales Force Promotion
61. ______ media can give 24 hour exposure to the public eye.
Correct : D. Flex Board
62. It is popularly known as free form of promotion
Correct : B. Publicity
63. Which among the following is an example of Trade promotion?
Correct : C. Push Money
64. Which among the following is a Pull Strategy?
Correct : B. Consumer Promotion
65. If a company gives false message to the customers, it is known as
Correct : C. Deception
66. The strategy that encourages dealers and distributors to sell a product is known as
Correct : A. Push
67. Creating image of product in the minds of target group is called
Correct : B. positioning
68. The process of purchasing space in a media is
Correct : D. Media Buying
69. The plan that show time, date and frequency of an advertisement is
Correct : B. Media Schedule
70. Series of advertisement messages that share a single idea or theme is
Correct : A. Advertisement Campaign
71. Point of Purchase Ads are also known as
Correct : A. In-Store Advertising
72. The specific carrier within a medium is called
Correct : D. Media Vehicle
73. A series of actions that media planners take to attain the media objectives
Correct : B. Media Strategy
74. The combination of media used for advertising in a target market is
Correct : A. Media Mix
75. Selection of most appropriate cost-effective medium in advertisement is
Correct : D. Media Selection
76. Direct mail advertising sends messages through
Correct : C. Mail
77. Which of the following is more of personal medium of advertisement?
Correct : C. Direct Mail Advertising
78. Independent organization of creative people for advertisement and promotional tools are
called
Correct : D. Advertisement Agency
79. Which tool of the promotional mix consists of short-term incentives to encourage the
purchase or sale of a product or service?
Correct : D. sales promotion
80. If a company wants to build a good “corporate image,” it will probably use which of the
following marketing communications mix tools?
Correct : B. public relations
81. _____ is direct communications with carefully targeted individual consumers to obtain an
immediate response.
Correct : C. Direct marketing
82. Which of the following promotional forms is often described as being too impersonal and
only a one-way communication form?
Correct : A. advertising
83. The promotion tool that may include coupons, contests, premiums, and other means of
attracting consumer attention is best described as being which of the following?
Correct : D. sales promotion
84. A __________ is a promotion strategy that calls for using the sales force and trade promotion
to move the product through channels.
Correct : A. push strategy
85. Which of the following strategies is usually followed by B2C companies with respect to
promotion strategy?
Correct : B. Pull strategy
86. Which of the following strategies is usually followed by B2B companies with respect to
promotion strategy?
Correct : A. Push strategy
87. Marketing management must make four important decisions when developing an advertising
program. All of the following would be among those decisions EXCEPT:
Correct : B. Conducting advertising culture audit
88. The first step in developing an advertising program should be to:
Correct : A. Set advertising objectives.
89. A specific communication task to be accomplished with a specific target audience during a
specific period of time is called an:
Correct : B. Advertising objective.
90. Which of the following WOULD NOT be one of the primary advertising objectives as
classified by primary purpose?
Correct : D. to make profits
91. __________ is used heavily when introducing a new product category.
Correct : D. Informative advertising
92. Keeping consumers thinking about the product is the objective for which type of advertising?
Correct : C. Reminder advertising.
93. Determining the promotion budget on the basis of financial availability of capital is
characteristic of which of the following budget methods?
Correct : A. Affordable method
94. Setting the promotion budget so as to match the budgets of the competitors is characteristic
of which of the following budget methods?
Correct : C. competitive-parity method
95. _____are vehicles or channels through which the advertising messages are transmitted to
target consumers so that the desired action may be induced at the consumer level
Correct : A. advertisement media
96. _____ is a plan of presenting the message in a more specific and compact form within the
advertising space available to the target consumers
Correct : C. advertising layout
97. All of the following methods are used for evaluating advertising effectiveness EXCEPT:
Correct : D. Marginal test
98. All of the following methods are considered to be concurrent testing methods EXCEPT:
Correct : C. readability studies
99. The central theme of an advertisement that motivates the consumer to make a purchase
decision is?
Correct : A. Advertising appeal
100. The aggregate of all the factors which arouse the needs of customers and guide them in final
selection is called?