1. Which one of the following is not an element of promotional mix?
Correct : B. Product-mix.
2. Which element of promotional mix is preferable if the marketer wants to get.
immediate feedback?
Correct : D. Direct marketing.
3. What are the factors that contribute to the corporate identity?
Correct : D. All of the above.
4. Which of the following comes under the category of external public?
Correct : D. All of the above.
5. Which of the following is not a contributing factor for rapid growth of sale
promotion?
Correct : D. Huge profits of manufacturers.
6. …..is the important benefit a marketer could get from a retailer through trade
promotion?
Correct : C. More shelf space.
7. Which one of the following is not an advantage of the personal selling?
Correct : D. It is very expensive to maintain and recruit the sales force.
8. A competitor who does not exhibit predictable reaction pattern is known as.
Correct : A. The laid-back competitor.
9. An interactive marketing system which uses one or more advertising media to
effect a measurable response and /or transactions at any location is called .
Correct : A. Direct marketing.
10. What type of conflict usually exist when the manufacturer has established two or
more channels that sell in the same market.
Correct : A. Multi-channel conflict.
11. What are the forms of compensation that a sales person can generally get?
Correct : D. All of the above.
12. Which of the following items is a component of a good business plan?
Correct : A. Operating requirements.
13. Which of the following items is required to develop a better financial plan?
Correct : C. Prioritize your needs.
14. When analyzing your business and its environment it is useful to carefully inspect
its:.
Correct : D. All of the above.
15. Which of the following is an example of an external threat?
Correct : B. New trade regulations.
16. Which of the following is an example of an internal strength?
Correct : C. Proven management.
17. Which objective gives importance to productivity, technological leadership,
employee relations, etc?
Correct : A. Long-term objective.
18. Which element identifies the strategic factors that determine the future of a firm?
Correct : B. Environmental scanning.
19. What bridges the gap between strategy formulation and implementation?
Correct : A. Strategic planning.
20. What describes the market, product and technological area of a business?
Correct : B. Company's mission.
21. Which factor indicates the nature and direction the economy in which a firm
operates?
Correct : A. Economic environment.
22. How can a firm optimize its environmental opportunities?
Correct : D. By assessing its competitors position in the market.
23. Which of the following helps a manager identify the opportunities and threats in
the competitive industrial environment?
Correct : A. Analyzing the competitive forces.
24. Which of the following factors plays a significant role in providing superior
quality products to customers, within a given time frame?
Correct : A. Technology.
25. Which one of the following represents the best long-run opportunity in a firm's
portfolio?
Correct : B. Star.
26. Which business unit holds a large market share in a mature and slow growing
industry?
Correct : B. Cash cow.
27. Which of the following provides a basis for monitoring and controlling
organizational performance?
Correct : D. Annual objectives
28. In which of the following pricing approaches is pricing based on consumer
demand?
Correct : C. Market approach.
29. A/an ---- helps people understand the behavior patterns that are expected of them
in particular circumstances
Correct : B. Explicit policy.
30. Agricultural market set up by stae government to procure agricultural produce
directly from farmers
Correct : B. Mandis
31. Consumer do their own picking, pay in cash and carry the merchandise away
Correct : C. The Cash and carry
32. What are the major determinants of employee motivation?
Correct : A. Reward and coercive power.
33. Which marketing tool uses multiple factors to assess industry attractiveness and
business strength?
Correct : A. The GE Grid.
34. ---- forms the basis for the allocation of corporate resources.
Correct : C. Organizational structure.
35. ---- is often critical for the proper accomplishment of a divestiture and can provide
comfort to the employee as well as to potential buyers.
Correct : B. A stable management.
36. It is a requirement imposed by a vendor that a retailer cannot sell an item for the
less than a specific price.
Correct : A. Resale Price Maintenance (RPM)
37. Parking space is very important for........
Correct : B. Retail store
38. Layout means perfect.......of store.
Correct : C. Structure
39. ...........is important to increase the sales of a retail store
Correct : A. Promotion
40. …..is the important benefit a marketer could get from a retailer through trade
promotion?
Correct : C. More shelf space.
41. An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called .
Correct : A. Direct marketing.
42. What type of conflict usually exist when the manufacturer has established tow or
more channels that sell in the same market.
Correct : A. Multi-channel conflict.
43. Which of the following items is a component of a good business plan?
Correct : A. Operating requirements.
44. When analyzing your business and its environment it is useful to carefully inspect its:.
Correct : D. All of the above.
45. Which one of the following represents the best long-run opportunity in a firm's
portfolio?
Correct : B. Star.
46. . Which of the following provides a basis for monitoring and controlling
organizational performance?
Correct : D. Annual objectives
47. . Agricultural market set up by stae government to procure agricultural produce
directly from farmers
Correct : B. Mandis
48. . Consumer do their own picking, pay in cash and carry the merchandise away
Correct : C. The Cash and carry
49. What are the major determinants of employee motivation?
Correct : A. Reward and coercive power.
50. To take consistent decisions about store decor, product assortment, media, price
and service levels and advertising messages, the marketer needs to
Correct : C. Both a and b
51. Product assortment breadth focuses on
Correct : A. Number of categories per product lines
52. Product assortment depth focus on
Correct : B. Items and variants in each category per product line
53. As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don't result in an economic value for retailer.
Correct : A. True
54. Direct profit profitability is related to
Correct : A. Measuring a product's handling costs
55. Prices must be decided in relation to
Correct : D. All of the above
56. Fine specialty stores falls into
Correct : A. High-mark up, lower volume group
57. Discount stores and mass merchandisers falls into
Correct : B. Low-mark up, higher volume group
58. Retailers can evaluate a particular store's sales effectiveness by looking at
Correct : A. A number of passing on an average day
59. A private-label brand is also known as
Correct : D. All of the above
60. A private-label brand is developed by
Correct : C. Both a and b
61. Generics are
Correct : D. All of above are true
62. Slotting fee is related to the costs associated with